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Show Results For
- All HBS Web
(3,189)
- News (1,064)
- Research (1,929)
- Events (20)
- Multimedia (20)
- Faculty Publications (888)
- 12 Aug 2014
- First Look
First Look: August 12
arises from behavioral biases and misperceptions of probability distributions. Finally, nonpecuniary taste-based factors may be important in motivating both the decisions to... View Details
Keywords: Sean Silverthorne
- 19 Aug 2010
- News
Classroom Hijinks: Catchphrases, Mottos, Cheers, and Mascots
the section as a socialization substitute for in-dorm dining facilities when they proved to be too costly. And it’s true that the MBA Class of 1949 was the first to assign students to sections. Perhaps having all of a section’s courses in... View Details
- 14 Oct 2021
- In Practice
Reunited and It Feels (Not) So Good: Tips for Managing a Rocky Return
people return to prior patterns of in-office hours, we have to make sure those who are still constrained by the pandemic don’t face additional penalties. Employers and managers who take their employees’... View Details
Keywords: by Kristen Senz
- 06 Jul 2009
- What Do You Think?
Are You Ready to Manage in an Irrational World?
of) the perception of value." What do you think? Original Article Have you noticed that we are being bombarded by a flood of work by neuroscientists and behavioral economists, aided by such things as... View Details
Keywords: by Jim Heskett
- 30 Oct 2017
- Blog Post
How My Engineering and Manufacturing Background Prepared Me for an MBA
managers are often faced with limited resources and time, and thus, dealing with ambiguity and making business View Details
- 03 Dec 2019
- News
Two Tales of Connection: Over Meals and Mentoring
each year to volunteer again. “We’ve formed a whole community of mentors,” says Furman. “They feel more connected to HBS, and each other. It’s bigger than us. We’re building leaders and View Details
Keywords: Margie Kelley
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
devices, such as smart phones and tablets. Another question to be answered: Where are people visiting when they are not on the top sites that most everyone looks at? With some 4 million URLs in the dataset, Greenstein wants to explore... View Details
- 29 Aug 2022
- Op-Ed
Income Inequality Is Rising. Are We Even Measuring It Correctly?
finding ways to reduce inequality to create a more just and equal society for all. In making decisions on how to best intervene, policymakers commonly rely on the Gini... View Details
Tiona W. Zuzul
Tiona Zuzul is an Assistant Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions and contributes to various executive education programs. Professor Zuzul studies how leaders’ cognition and communication shape the decisions... View Details
- November–December 2016
- Article
The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry
By: Yongwook Paik and Feng Zhu
Strategy scholars have documented in various empirical settings that firms seek and leverage stronger institutions to mitigate hazards and gain competitive advantage. In this paper, we argue that such “institution-seeking” behavior may not be confined to the pursuit of... View Details
Keywords: Patent Wars; Patent Litigation; Intellectual Property (IP) Enforcement; Institutions; Patent Thicket; Smartphone; Patents; Corporate Strategy; Mobile Technology
Paik, Yongwook, and Feng Zhu. "The Impact of Patent Wars on Firm Strategy: Evidence from the Global Smartphone Industry." Organization Science 27, no. 6 (November–December 2016): 1397–1416.
- 18 Oct 2021
- Blog Post
Embracing Activism for Social Change
Co-Response Partnership, a pilot program implemented with the county’s mental health authority, Detroit Wayne Integrated Health Network (DWIHN), designed to create better outcomes in emergencies involving first responders and citizens... View Details
- January – February 2011
- Article
'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers
By: Elie Ofek, Zsolt Katona and Miklos Sarvary
The Internet has increased the flexibility of retailers, allowing them to operate an online arm in addition to their physical stores. The online channel offers potential benefits in selling to customer segments that value the convenience of online shopping, but it also... View Details
Ofek, Elie, Zsolt Katona, and Miklos Sarvary. "'Bricks and Clicks': The Impact of Product Returns on the Strategies of Multichannel Retailers." Marketing Science 30, no. 1 (January–February 2011).
- October 1995 (Revised January 1998)
- Case
Cybersmith
Cybersmith is a new company that has created a new retailing concept. This particular store has been reported in over 250 newspapers, and by every major American television network. Some would classify it as an on-line cafe, but management has positioned the store as... View Details
Keywords: Marketing Strategy; Joint Ventures; Consumer Behavior; Product Marketing; Innovation and Invention; Retail Industry; Cambridge
Sviokla, John J., and Thomas A. Gerace. "Cybersmith." Harvard Business School Case 396-314, October 1995. (Revised January 1998.)
- 12 Jul 2020
- Research & Ideas
Solving COVID'S Mental Health Crisis
iPhoto COVID-19 is having a devastating effect on the emotional, psychological, and social well-being (as well as the physical health) of people around the world. Risk factors for addiction, mental illness, View Details
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
brick and clicks are Home Depot and Pet Smart. What did Home Depot do right? Rajiv Lal: Home Depot thought about the challenges facing their business very strategically. They've gone category by category... View Details
- October 2021
- Article
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Nicolas Padilla and Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Programs; Consumer Behavior; Analysis
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Journal of Marketing Research (JMR) 58, no. 5 (October 2021): 981–1006.
Boris Groysberg
Boris Groysberg is a professor of business administration in the Organizational Behavior unit at the Harvard Business School. Currently, he teaches courses on talent management and leadership in the school's MBA and Executive Education programs. He has won numerous... View Details
- 2020
- Working Paper
Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach
By: Eva Ascarza
The success of Customer Relationship Management (CRM) programs ultimately depends on the firm's ability to understand consumers' preferences and precisely capture how these preferences may differ across customers. Only by understanding customer heterogeneity, firms can... View Details
Keywords: Customer Management; Targeting; Deep Exponential Families; Probabilistic Machine Learning; Cold Start Problem; Customer Relationship Management; Customer Value and Value Chain; Consumer Behavior; Analytics and Data Science; Mathematical Methods; Retail Industry
Padilla, Nicolas, and Eva Ascarza. "Overcoming the Cold Start Problem of CRM Using a Probabilistic Machine Learning Approach." Harvard Business School Working Paper, No. 19-091, February 2019. (Revised May 2020. Accepted at the Journal of Marketing Research.)