marketing industry - Publications - Faculty & Research

21 Dec 2022
News

HBS Community Comes Together in Wake of Ukraine Invasion

Ukraine will likely intensify, roiling energy markets further and raising questions about the future of globalization, says HBS Professor Rawi Abdelal. Putin’s iron fist vs. Zelensky’s moral clarity Historian and HBS professor Nancy... View Details

01 Jun 2010
News

Michael Depatie

was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the Four Seasons. Michael Depatie... View Details

Keywords: Julia Hanna; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

12 Jul 2021
News

Alumni Confront the COVID-19 Crisis

OCTOBER 6 Rajendra Aneja (AMP 175, 2008) brought his expertise in marketing in rural areas to the task of stopping the spread of the COVID-19, which he deems “the biggest and most serious problem facing mankind since World War II.” In... View Details

01 Dec 2001
News

September 11: A Community Reflects

market opened for the first time after the attacks, Professor Rosabeth Moss Kanter watched the Dow plunge as she began a guest appearance on The Connection public radio program. An expert on how businesses adapt to change, Kanter... View Details

Keywords: Susan Young;Deborah Blagg

08 Sep 2016
News

How We Make It Work

Guillaume and Wendy Perben (MBA 2002) Children: Jasmine (6); Julien (4) Wendy’s marketing career has involved travel all over the world. Now based in Switzerland, she and her husband have recently launched Unity in Glass Europe, which... View Details

01 Jun 2015
News

Higher Ground

said with music.” Galatoire’s is a New Orleans institution—the kind of restaurant where a waiter may have served the same family for generations. The local desire to eat and be seen at Galatoire’s is so strong that its no-reservations policy has spawned a View Details

Keywords: Dan Morrell; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries; Amusement, Gambling, and Recreation Industries

February 2022 (Revised May 2022)
Case

Jaypee Infratech and the Indian Bankruptcy Code

By: Kristin Mugford, William Vrattos and Radhika Kak

In 2016, India passed a new bankruptcy law (IBC) to counter a brewing bank crisis and increased corporate distress. Homebuilder Jaypee Infratech, one of India largest distressed companies (the “dirty dozen”) began restructuring under the IBC in 2017. Two years later,... View Details

Citation

Educators

Purchase

01 Sep 2017
News

City of Dreams

So, for example, creating incentives for industries to move into designated areas rather than, as he would say, ‘spreading like a rash.’ He brought meaning to the process.” “You find that people with two different viewpoints begin to... View Details

Keywords: Julia Hanna; photographed by Alice Carfrae; Sri Lanka; Construction of Buildings; Construction; Administration of Housing Programs, Urban Planning, and Community Development; Government

September 2021 (Revised November 2022)
Case

Community Solutions

By: Brian Trelstad and Tom Quinn

Community Solutions was an anti-homelessness nonprofit founded in 2011 after protagonist Rosanne Haggerty grew frustrated with the limited impact of traditional housing and outreach strategies. It set an ambitious goal, reached in some partner communities, of ending... View Details