Business To Business - Publications - Faculty & Research

July 2023
Case

DayTwo: Going to Market with Gut Microbiome (Abridged)

DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals. After a first year of trial rollout in... View Details

Keywords: Business Startups; AI and Machine Learning; Nutrition; Market Entry and Exit; Product Marketing; Distribution Channels

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08 Mar 2019
Blog Post

“There’s no quick shortcut to success:” Zorpads takes off

a social media presence. Those weren't the only connections they used in building the business. The pair tapped into their networks to try and land a spot on the hit television show, Shark Tank. They got the idea from pitching their View Details

29 Mar 2010
News

Sir Ronald Cohen (MBA 1969) To Address HBS Students on Class Day 2010

01 Feb 2001
News

High Stakes: Springboard 2000 Comes to HBS

pitch their business plans at the Springboard 2000 New England venture-capital forum. Organizers of Springboard 2000, which is a series of events that debuted with sessions in Silicon Valley and Virginia, have an ambitious goal. "We want... View Details

Keywords: Singleton, Laura; Springboard 2000

13 Oct 2016
News

Adding Muscle to the Fight Against Disease

strength and performance, with the goal of preserving and extending patients’ independence and functionality. Blum, who has served Cytokinetics in various roles since its launch in 1998, is quick to point out that the company’s View Details

Keywords: Deborah Blagg

11 Mar 2014
News

3 Ways to Innovate in a Stagnant Environment

May–June 2014
Article

Paradigm-Changing vs. Paradigm-Deepening Innovation: How Firm Scope Influences Firm Technological Response to Shocks

By: Gautam Ahuja, Curba Morris Lampert and Vivek Tandon

We examine the direction of firms' research efforts as they respond to the shock of a sharp increase in the price of a key input. In terms of direction, firms can respond to this shock with paradigm-changing investments that develop technologies to use substitute... View Details

Keywords: Technological Change; Innovation; Evolutionary Approaches; Shocks; Technological Innovation; System Shocks; Corporate Strategy

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03 Feb 2018
Op-Ed

How to Heed BlackRock's Call for Corporate Social Responsibility

role to play, both in creating the demand—as consumers, shareholders, investors, policymakers, and activists—and in making the environment more conducive by agreeing on industry measurement standards, providing templates for supportive... View Details

Keywords: by Julie Battilana

23 Jan 2017
News

HBS Ups the Ante for Its Annual New Venture Competition: $300,000 in Prizes to Be Won

2025
Working Paper

Bringing Science to Market: Knowledge Foundations, Inventor-Founders, and Performance

By: Justine Boudou and Maria Roche

In this paper, we examine how a startup’s knowledge foundations—embedded in its core technology—influence its performance in the exit market. Using a dataset of 1,006 biomedicine startups founded between 2005 and 2015, we focus on two key factors: (1) the degree of... View Details

Keywords: Firm Performance; Knowledge Foundations; Exits; Academic Startups; Inventor-founder; Specialized Scientific Knowledge; Competitive Advantage; Value Creation; Research; Information Publishing; Business Startups; Entrepreneurship

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August 1974 (Revised November 1980)
Case

Japan (B): The Military Challenge to Civilian Control

By: Bruce R. Scott and Audrey T. Sproat

Keywords: Business and Government Relations; Japan

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26 Apr 2018
Video

2018 G&WS: Art Brief Presents "Back to the Future: A Strategy for Studying Racism in Organizations"

25 Jun 2019
News

The Finance 202: Proposals to tax the wealthy are gaining steam. That could help some 2020 Democrats.

25 Jul 2016
Research & Ideas

Who is to Blame for 'The Great Training Robbery'?

the context matters. Corporate training is most effective when leadership has prepared the organization for change. Source: MonkeyBusinessImages Take the example of Swedish industrial conglomerate Cardo. The CEO commissioned a training program for managers in two View Details

Keywords: by Roberta Holland; Education

06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

were: What part of the job demands rationality? Yaron Kaufman suggested that "Managers must be rational when it comes to planning, financing, operating and measuring business performance . Irrational... View Details

Keywords: by Jim Heskett