Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (13,000) Arrow Down
Filter Results: (13,000) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (13,000)
    • People  (32)
    • News  (2,321)
    • Research  (8,683)
    • Events  (98)
    • Multimedia  (124)
  • Faculty Publications  (6,742)

Show Results For

  • All HBS Web  (13,000)
    • People  (32)
    • News  (2,321)
    • Research  (8,683)
    • Events  (98)
    • Multimedia  (124)
  • Faculty Publications  (6,742)
← Page 428 of 13,000 Results →
  • October 2000 (Revised August 2001)
  • Teaching Note

Alloy.com: Marketing to Generation Y TN

By: John A. Deighton
Teaching Note for (9-500-048). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
Citation
Purchase
Related
Deighton, John A. "Alloy.com: Marketing to Generation Y TN." Harvard Business School Teaching Note 501-043, October 2000. (Revised August 2001.)
  • 02 Jan 2019
  • Blog Post

Leveraging Transferable Skills

Shelby, Jasmyn and Katie (MBA 2019) describe their summer internship experiences. All three students utilized transferable skills from their previous work experience to transition into new industries; technology, retail and agribusiness. Learn about the projects that... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail
  • 05 Sep 2014
  • Blog Post

CPD on the Road in Manila

I recently visited Manila to meet with organizations regarding recruitment of MBA students and alumni. The Philippines is a vibrant market for business professionals and youth is a key part of the allure of businesses to the Philippines today. The country’s median age... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail; Consumer Products / Retail
  • 01 Dec 2020
  • News

Quantum Leap

Illustration by Edmon deHaro Even before we’ve seen the full potential of quantum computing in any material sense, the global market is estimated to reach $5.5 billion in the next five years. To begin to understand why, consider how it could transform the notoriously... View Details
Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 20 Nov 2019
  • News

From the Ground Up

Paul Phillips (MBA 2003) is cofounder of Kai-Viti Water, which bottles and sells artesian water from the Fiji Islands. In this interview he talks about the company’s policy of dedicating profits from the company to support basic education needs of children in the... View Details
Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
  • 20 Dec 2017
  • News

How SodaStream Makes—and Markets—Peace

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
  • 20 Oct 2016
  • News

An Ear for Detail

Keywords: manufacturing; innovation; entrepreneurship; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 31 Jul 2015
  • News

Sam Adams Could Turn Benedict Arnold Because of Taxes

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
  • 01 Jun 2001
  • News

A Match Made in Heaven

Back in the 1980s, while working as a high-priced management consultant, Jim Koch (MBA ’74) decided what this country really needed was an exceptional glass of beer. He drained his savings, maxed out his credit cards, and using an old family recipe perfected in his... View Details
Keywords: Samuel Adams; The Boston Beer Company; Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing
  • 01 Jun 2007
  • News

Students Top Marketing Contest

In January, Melissa Lau, Yanlin Liu, and Deena Malkina (all HBS ’08) took home top honors in Rice University’s seventh annual Marketing Case competition, besting student teams from nine other business schools, including Kellogg, Stanford, and Sloan. With the teams... View Details
Keywords: Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • 31 May 2013
  • News

Meg Whitman Jolts HP as Its Reluctant Savior

Keywords: HP, Hewlett-Packard, Microsoft, Dell, eBay; Computer and Electronic Product Manufacturing; Computer and Electronic Product Manufacturing
  • Career Coach

Kristen Fitzpatrick

Kristen (HBS '03) is Managing Director, HBS Career and Professional Development. In this role, she coaches alumni and MBA students. Through her interactions with recruiters over the past decade, Kristen is familiar with many industries and how well HBS students and... View Details
Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products

    Henry R. Towne

    added later. This and other techniques, many of which were the invention of Towne himself, helped make his company the leader in locking equipment, from small household locks, to bank locks, and night latches. Towne was also known for creating a modern system of... View Details
    Keywords: Fabricated Goods

      Melvin H. Baker

      With $100,000 in capital, Baker founded the National Gypsum Company with two colleagues in 1925. When he assumed the CEO position a few years later, he led his company from a newcomer in a highly competitive field, making one product in... View Details
      Keywords: Construction & Real Estate
      • 01 Jun 2005
      • News

      Wizard to the Rescue

      and a hostile takeover looms. Enter four heroic student characters — Justin Thyme, Anita Richman, Dia Prentice, and Kris Matic — who set off on a journey to summon the Wizard of Hawes to the School’s rescue. The all-student song-and-dance View Details
      Keywords: The Wizard of Hawes; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services
      • 13 Aug 2007
      • Research & Ideas

      The Dark Side of Trust

      yes.) Were they interested in receiving more details about the product? (60 percent yes.) How about a free sample? (81 percent affirmative.) Some 37 percent said they would consider using the product. In the end, 10 percent of the plumbers made a purchase during the... View Details
      Keywords: by Sean Silverthorne; Service
      • 15 Jun 2016
      • Research & Ideas

      These VC Partners May Make Your Firm Less Innovative

      align? For example, when the VC hedges its bet by investing in multiple startups that may be competitors? A startup whose VC also invests in competitors may produce fewer new products for market, according to recent research. Source:... View Details
      Keywords: by Michael Blanding; Financial Services; Banking
      • Profile

      Pasha Nahass

      like we were solving a riddle or a puzzle,” he says. “We created tangible products others could see and use.” In a combined undergraduate/graduate program, Pasha specialized in human computer interaction—“a cool combination of technology... View Details
      Keywords: Tech
      • 17 Jun 2013
      • Research & Ideas

      Advertising Symbiosis: The Key to Viral Videos

      personality.” So how do firms increase the likelihood that their ads will go viral? For starters, they need to prioritize entertainment over facts and figures. To paraphrase an old campaign, these are not your father's Oldsmobile ads. "People no longer want a lot of... View Details
      Keywords: by Carmen Nobel; Advertising
      • 17 Oct 2012
      • Research & Ideas

      America Needs a Manufacturing Renaissance

      international competition means we should expect industries to come and go. Even if this is sometimes painful, it is, in fact, a healthy process by which resources flow to their most productive uses. When a commons erodes, however, it... View Details
      Keywords: by Gary P. Pisano & Willy C. Shih; Manufacturing
      • ←
      • 428
      • 429
      • …
      • 649
      • 650
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.