Product - Publications - Faculty & Research

01 Sep 2005
News

Reunion Highlights: A Case in Point

first-ever for teenagers, was inspired by the success of a preteen program begun in 2003. After turning the discussion to favorite products (portable CD players were popular) as well as to others that didn’t work so well (toasters came in... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

24 Aug 2016
Research & Ideas

Behavioral Economists Can Make You a Healthier Consumer and Smarter Marketer

Click Here If people made purely rational decisions, life might be much easier for marketers in selling products and services. But few of us are that rational. Instead, our decisions are based on illogical biases such as loss aversion and... View Details

Keywords: by Amelia Kunhardt

Lew R. Wasserman

actors, directors and other staff for television programming, but also creating and producing much of the programming itself. MCA went on to buy the Universal City studio and production lot, and also invested in some tourism enterprises.... View Details

Keywords: Entertainment & Broadcast Media

Henry Ford

In 1908, Ford introduced to the market the Model T automobile. Through cost-cutting production methods, Ford was eventually able to reduce the price of the Model T to $260, making it affordable for the mass market. Establishing the... View Details

Keywords: Automotive & Aerospace

March 1994
Case

Bose Corp.: The JIT II Program (A)

By: Roy D. Shapiro and Bruce Isaacson

Bose Corp. is evaluating an unusual plan to manage relationships with vendors that supply components for Bose speakers. The company must decide: 1) which planning and ordering activities should be performed by Bose and which can be performed by vendors, 2) how much... View Details

Keywords: Supply Chain Management; Planning; Production; Alliances; Order Taking and Fulfillment; Electronics Industry

Citation

Educators

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25 Apr 2016
News

Trail Blazer

Photography by Alexander Rubin Chuck McMinn (MBA 1978) has worked at enough in startups to know that the only guarantee in technology is that today’s hot product will eventually be replaced by more innovative technology. That’s why... View Details

Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation

01 Sep 2009
News

Ready for Launch

A daily apartment cleaning service (Fresh Maid). An organizer of one-day extreme endurance events for men (Tough Mudder). A market-based solution to increase the milk production of cattle in rural India (Doodh Bhandar). These are just a... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services; Management of Companies and Enterprises; Management; Management, Scientific, and Technical Consulting Services; Professional Services; Electric Power Generation, Transmission, Distribution; Utilities

01 Dec 2002
News

HBS Alumni Association Board of Directors: President's Report

It's been a busy autumn at HBS. In September, the School successfully launched its first-ever capital campaign (see coverage). A few weeks later, the fall reunions were very well attended. The Alumni Board then held a productive meeting... View Details

11 Dec 2006
Research & Ideas

Fixing Price Tag Confusion

tend to process as many product dimensions as the number of prices shown to them. All-inclusive pricing focuses consumers on the core component of the transaction. Partitioned pricing, in contrast, triggers separate processing of the... View Details

Keywords: by Sean Silverthorne; Retail

01 Jan 2007
News

Hansjörg Wyss, MBA 1965

responds in the negative. "I knew I would be with Synthes for a certain amount of time, because I had some equity in the company and saw there was huge potential for our products in the United States—if we could survive the first five... View Details

Web

Prithwiraj Choudhury | Working Knowledge

Work, especially the changing Geography of Work. In particular, he studies the productivity effects of geographic mobility of workers, causes of geographic immobility and productivity effects of remote work... View Details

01 Oct 1999
News

Running on empty

Week (June 29, 1999), using $10,000 in savings and working in a partner's garage, Hubbard discovered a way to remove the volatile elements from gasoline. Rendered inert and nonflammable, the resulting liquid product - dubbed "SpareTank" -... View Details

12 PM – 1 PM EDT, 12 May 2016
Webinars: Career

Adding Resilience to Your Career Toolkit

How can we handle adversity in our lives, whether it is the day-to-day stressors we face or major turbulence that hits us periodically? According to Professor Joshua Margolis, it is possible to build resilience by taking charge of how one both thinks about and reacts... View Details

November 2019 (Revised June 2020)
Case

Indigo Agriculture: Harnessing Nature

By: Marco Iansiti, Michael W. Toffel and James Barnett

Indigo Agriculture used a digital-enabled research and development (R&D) process to launch its initial product, microbial coatings for agricultural seeds, which increase crop yields while reducing the need for fertilizers. In doing so, the company developed direct... View Details

Keywords: Carbon Sequestration; Operations; Supply Chain; Social Enterprise; Product Development; Distribution Channels; Business Strategy; Digital Platforms; Environmental Sustainability; Science-Based Business; Climate Change; Agriculture and Agribusiness Industry; Green Technology Industry; United States; Massachusetts

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01 Jun 1996
News

Reinventing Marketing

becoming the victim of its own success, according to the leaders of the Marketing unit at HBS. "Advances in technology and fundamental changes in how products and services are delivered are enabling other disciplines - such as... View Details

Keywords: Mary Jane Higgins; Illustration by Peter Hoey

20 Oct 2015
First Look

October 20, 2015

fluctuations. We first exposit that in the presence of Cobb-Douglas production functions and consumer preferences, there is a specific pattern of economic transmission whereby demand-side shocks propagate upstream (to input-supplying... View Details

Keywords: Sean Silverthorne

04 Nov 2021
Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details

Keywords: Technology; Entrepreneurship

15 Jun 2021
News

Case Study: Inside Story

cheapest and most effective form of marketing, but it’s also the best signal that you actually have a good product that people want. Don’t know what your net promoter score is yet? I promise you it’s high if your customers are finding you... View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

04 Nov 2021
Blog Post

STUDENT SPOTLIGHT: JESSE LOU (MBA 2022) – WORKING TO CHANGE THE FOOD SYSTEM

living in San Francisco working at a data science startup as a product manager. I have always gravitated toward technology and science throughout my life, and machine learning, artificial intelligence, and data science were fascinating as... View Details

June 2022
Case

Worten Portugal: Becoming a Digital Marketplace

By: Antonio Moreno, Pedro Amorim and Tonia Labruyere

With Amazon's entry into Portugal, Miguel Mota Freitas, CEO of Portuguese electronics chain Worten, is reflecting on their strategy of building a competitive marketplace. View Details