Publications

April 1995 (Revised May 1995)
Case

Metsa-Serla: Environmental Labels in the European Forest Products Markets

By: Forest L. Reinhardt and Pat Markovich

Keywords: Labels; Environmental Sustainability; Forest Products Industry; Europe

2005
Book

Problems and Cases in Health Care Marketing

By: John T. Gourville, John A. Quelch and V. Kasturi Rangan

Keywords: Problems and Challenges; Cases; Health; Marketing

Read Now

July 1990
Background Note

Effective Business Presentations

Effective presentations do not just happen, they are the result of careful planning and practice. The more appropriate to audience, situation, and topic your planning and delivery, the more likely it is that you will achieve your communication goal. An active, involved... View Details

Keywords: Business or Company Management; Presentations

Educators

11 Aug 2014
News

What Business Schools Don't Get About MOOCs

Keywords: online education; MOOCs; disruptive innovation; business schools; Educational Services

01 Oct 2002
News

View from the Top

Art by Digital Vision Corporate leadership is a much-discussed topic these days. With financial scandals making headlines daily, the CEO hero worship that was common during the late 1990s is out and increased skepticism is in. “The imperial chief executive, hailed not... View Details

March 2022 (Revised July 2022)
Case

Nexleaf Analytics: Saving the World Using the Internet of Things

By: Frank Nagle

In 2019, a decade after co-founding Nexleaf Analytics, CEO Nithya Ramanathan faced an important decision that would impact the ability of the small, but growing, not-for-profit organization to thrive for another decade. Their sensor technologies and big data analytics... View Details

Keywords: Corporate Strategy; Collaborative Innovation and Invention; Technological Innovation; Nonprofit Organizations; Competitive Strategy; Patents; Expansion; Information Technology; Health Industry; Information Industry; Medical Devices and Supplies Industry; Technology Industry

Educators

01 Mar 2018
News

Making Sense of the Modern Startup

at Fidelity Investments to launch a venture aimed at providing analytical information to bond traders. He showed Sahlman his business plan for a company that he was calling Technical Data Corporation. Basically, Parker had figured out a... View Details

Keywords: Jeffrey L. Cruikshank (PMD 51, 1986)

01 Dec 2018
News

Research Is the Foundation

language change can bridge differences and facilitate cross-border collaboration.” —Tsedal Neeley, Professor of Business Administration Private Capital Project Private capital is just that—private. As a result, little information is... View Details

01 Jun 2015
News

The Military and the MBA: Richard Kondo (MBA 1999)

hours later I was on a plane to Tokyo to advise the US-Japan Task Force. It’s very hard in chaos to make well-informed decisions because all the information is out there in small pockets. My first priority was to contribute all available... View Details

Keywords: National Security and International Affairs; Government

February 2018
Case

Amazon, Google, and Apple: Smart Speakers and the Battle for the Connected Home

By: Rajiv Lal and Scott Johnson

Amazon, Google, and Apple all offer their own smart speaker. The devices represent each firm's entry point into the connected home market. All three companies come into the space with their own strengths and weaknesses. Who will win? View Details

Educators

05 Aug 2013
News

Dick Kazmaier, 82, was Last Ivy League Player to Win Heisman Trophy

Keywords: Richard (Dick) Kazmaier (MBA 1954); Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

20 Jan 2011
News

A Precursor from the 1930s

In his State of the School address at last fall’s reunion, Dean Nohria laid out his vision for HBS organized in what we can call the Five I’s: curriculum innovation, intellectual ambition, internationalization, inclusion (making the HBS experience more of a level... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

01 Sep 2012
News

Curb Your Smartphone Habit

PERLOW: “With projects that require creativity, teamwork, and innovation, you come to a point where working more has diminishing returns.” A self-described former “quant jock,” Leslie Perlow majored in economics at Princeton. But after studying with ethnographer John... View Details

Keywords: Deborah Blagg; smartphones; Information; Information; Information; Information

Article

Gathering Data for Archival, Field, Survey, and Experimental Accounting Research

By: Robert Bloomfield, Mark W. Nelson and Eugene F. Soltes

In the published proceedings of the ﬁrst Journal of Accounting Research Conference, Vatter (1966) lamented that “Gathering direct and original facts is a tedious and difﬁcult task, and it is not surprising that such work is avoided.” For the 50th JAR Conference,... View Details

Keywords: Archival; Data; Experiment; Empirical Methods; Field Study; Analytics and Data Science; Surveys; Financial Reporting

July 2006
Article

Exploring the Structure of Complex Software Designs: An Empirical Study of Open Source and Proprietary Code

By: Alan MacCormack, John Rusnak and Carliss Y. Baldwin

Keywords: Applications and Software; Design; Information; Internet and the Web

Read Now

01 Sep 2009
News

New Executive Education Programs

HBS Executive Education is offering a number of programs designed to address the challenging global economy and to keep executives at the cutting edge of business thinking. Taught by senior HBS faculty, recent additions to the program lineup cover a variety of topics,... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

November 2018
Article

Global Evidence on Economic Preferences

By: Armin Falk, Anke Becker, Thomas Dohmen, Benjamin Enke, David Huffman and Uwe Sunde

This article studies the global variation in economic preferences. For this purpose, we present the Global Preference Survey (GPS), an experimentally validated survey data set of time preference, risk preference, positive and negative reciprocity, altruism, and trust... View Details

Keywords: Economic Preferences; Economics; Behavior; Surveys; Analytics and Data Science; Global Range