Publications

January 1997 (Revised August 2007)
Case

Computron, Inc. (2006)

By: John A. Quelch

In July 1996, Mr. Thomas Zimmermann, European Manager of Computron, must select a price for a new computer for his largest customer. A rewritten version of an earlier case. View Details

Keywords: Customer Relationship Management; Price; Product; Europe

Web

Sealed tight in sanitary packages - The Human Factor – Baker Library | Bloomberg Center, Historical Collections

The Message The Product The Production The Worker The Audience Bibliography previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 next Sealed tight in sanitary packages ca. 1933 Kraft–Phenix Cheese... View Details

Web

Advertising Ephemera | Baker Library

products and businesses advertised through this medium from the 1870s through the 1890s. The Bates Trade Card Collection includes an additional 500 trade cards, primarily from companies in the Boston area, some of which are housed in... View Details

11 Jun 2001
Research & Ideas

E-Commerce Unplugged

Companies that spent decades understanding consumer-buying psychology traditionally assumed that specific products could satisfy discrete consumer needs. Now, they will need to define consumers by their fundamental life intentions (the... View Details

Keywords: by Nitin Nohria & Marty Leestma

01 Dec 2019
News

Making Eco Easy

formulated, concentrated products that consumers reconstitute with water in Blueland’s reusable acrylic spray bottles—tinted pink for bathroom cleaning, yellow for multisurface, and blue for glass or mirrors. The company also recently... View Details

Keywords: Jennifer Gillespie

11 Apr 2007
Research & Ideas

Adding Time to Activity-Based Costing

managers substantial benefits that would be difficult to realize without the ERP IT infrastructure. Q: Must a company have an ERP system in place to use time-driven activity-based costing? A: Clearly, having an automated data feed facilitates the calculation of View Details

Keywords: by Sarah Jane Gilbert

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

specific customer groups either are overserved or are unsatisfied nonconsumers. Overserved customers consume a product or service but don't need all its features or functionality. Three specific indicators point to this customer group:... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

27 Dec 2015
Research & Ideas

The Most Popular Stories and Research Papers of 2015

Product is Worth the Price (37,030) Are consumers more likely to buy if they see the price before viewing the product? Uma Karmarkar and colleagues scan the brains of shoppers to find out. How Hormones Foretell Whether People Will Cheat... View Details

13 Aug 2024
Op-Ed

Can AI Save Physicians from Burnout?

hampering productivity and significantly impacting physician well-being. In the United States, physicians spend between 34 and 55 percent of their workday compiling clinical documentation and reviewing EMRs. While some of this contributes... View Details

Keywords: by Susanna Gallani, Lidia Moura, and Katie Sonnefeldt; Health

June 1983 (Revised March 1985)
Supplement

EMI and the CT Scanner (B)

By: Christopher A. Bartlett

Describes the development of the first CT Scanner by EMI, a company new to the medical industry, and EMI's entry into the U.S. market. The company's early success is threatened by the entry of a dozen competitors (some very large and experienced), by government... View Details

Keywords: Governing Rules, Regulations, and Reforms; Technological Innovation; Market Entry and Exit; Industry Structures; Product Development; Medical Devices and Supplies Industry

01 Sep 2020
News

Good Odds

manufactured goods go to waste in the production process, Philip Behn says, because items come out too thick, too thin, or otherwise not perfect. “So we put our own private label on them and now we sell broken pretzel bits.” As much as 15... View Details

Keywords: Jen McFarland Flint; food industry; Food Manufacturing; Manufacturing

10 Dec 2001
Research & Ideas

Governance in India and Around the Globe

Indian software maker Infosys specifically, and other Indian firms more generally.We document the under-studied effect that global product and labor markets can play in the convergence of corporate governance systems worldwide. This... View Details

Keywords: by Tarun Khanna & Krishna Palepu; Technology

29 May 2006
What Do You Think?

How Important Is the “Service Sector Effect” on Productivity?

Respondents to this month's column appeared to be about equally divided on these issues. John Inman commented, "I sometimes feel that we are racing to the bottom to provide products and services at ever lower pricing without... View Details

Keywords: by James Heskett; Service

August 2021
Case

Wymsee

By: Julia Austin, Sarah Mehta and Tom Quinn

Wymsee was a company that aimed to develop a mobile application (app) that would allow television audience members to identify and purchase clothing or accessories worn by characters in the program they were watching, with the Wymsee founders taking a percentage of... View Details

Keywords: Business Model; Business Plan; Business Startups; Film Entertainment; Television Entertainment; Technological Innovation; Knowledge Acquisition; Product Positioning; Opportunities; Adaptation; Mobile Technology; Entertainment and Recreation Industry; Motion Pictures and Video Industry; Technology Industry; United States; New York (city, NY)

30 Jun 2009
First Look

First Look: June 30

paper from SSRN ($5): http://papers.nber.org/papers/w15023 Variation in Experience and Team Familiarity: Evidence from Indian Software Services Authors:Robert S. Huckman and Bradley R. Staats Abstract In settings ranging from product... View Details

Keywords: Martha Lagace

January 2023
Case

Kavnia Coffee

By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han

Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details

Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Consumer Products Industry; United States

April 6, 2022
Article

In Uncertain Times, Big Companies Need to Take Care of Their Suppliers

By: Willy C. Shih

Many large original equipment manufacturers (OEMs) have long been ruthless with their suppliers, demanding extremely low prices and loading them up with risks. Given that the current turmoil buffeting global supply chains is unlikely to end anytime soon, OEMs should... View Details

Keywords: Supplier Relationship; Supply Chain Management; Supply Chain; Relationships; Risk and Uncertainty; Industrial Products Industry; Industrial Products Industry; Industrial Products Industry; United States

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September 2020 (Revised March 2022)
Case

JOANN: Joannalytics Inventory Allocation Tool

By: Kris Ferreira and Srikanth Jagabathula

Michael Joyce, Vice President of Inventory Management at JOANN, championed an effort to develop and implement an inventory allocation analytics tool that used advanced analytics to predict in-season demand of seasonal items for each of JOANN’s nearly 900 stores and... View Details

Keywords: Analytics; Machine Learning; Optimization; Inventory Management; Mathematical Methods; Decision Making; Operations; Supply Chain Management; Resource Allocation; Distribution; Technology Adoption; Applications and Software; Change Management; Consumer Products Industry; Consumer Products Industry; Consumer Products Industry; United States; Ohio

June 2020
Teaching Note

Shiseido Acquires Drunk Elephant

By: Jill Avery

On October 7, 2019, the Shiseido Group announced that it would acquire clean skincare brand Drunk Elephant for $845 million, a valuation of 8.5 times sales. Did Shiseido pay too much or too little for this brand asset? How much was the Drunk Elephant brand worth and... View Details