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Show Results For
- All HBS Web
(17,293)
- People (16)
- News (4,409)
- Research (8,832)
- Events (88)
- Multimedia (83)
- Faculty Publications (7,253)
- September 1974 (Revised April 1975)
- Case
Ocean Spray Cranberries, Inc. (A)
At the conclusion of a small-scale pilot survey, management must decide whether to invest in a larger survey or terminate the project. The objective of the study is to use psychographic measurement techniques to study the alternative positions of cranberry sauce.... View Details
Keywords: Surveys; Product Positioning; Mathematical Methods; Agriculture and Agribusiness Industry; Food and Beverage Industry
DeBruicker, F., and Jan-Erik Modig. "Ocean Spray Cranberries, Inc. (A)." Harvard Business School Case 575-039, September 1974. (Revised April 1975.)
- 01 Jun 2011
- News
Curtain Call
Love, tragedy, honor, and betrayal — just business as usual at HBS, at least when the curtain rises on the annual HBS Show. This year’s April production, Somewhere over the Footbridge, featured four HBS students who have somehow gone missing at the Hong Kong restaurant... View Details
Keywords: HBS Show
- 01 Sep 2024
- News
Far-Reaching Impact
Above: Teachers in India's daycare system draw on Rocket Learning's digital platform to enhance learning. Photo courtesy Rocket Learning When the news reached Namya Mahajan (MBA 2022) as her HBS graduation was approaching that she would receive financial assistance to... View Details
Keywords: Jennifer Gillespie
- 25 Aug 2021
- News
Reimagining Chicago’s Schools
Back in 2011, when Melissa Zaikos (MBA 2000) first began digging deeply into the standardized test scores of the Chicago Public Schools system, she saw that elementary schools seemed to be getting better in the Chicago area. But once students reached middle and high... View Details
- 13 Nov 2020
- News
Students craft their post-HBS lives
Gifts to the HBS Fund support a wide range of people and programs like this. As part of a first-year required course, MBA students are asked to imagine that it’s their 10th reunion and write an alumni profile—detailing their first decade after graduation. “Students... View Details
- 24 Aug 2016
- News
And Now, a Word from Our Graduates
- 01 Dec 2006
- News
Student Benefits from Class of 2006 Fellowship
GOLDBERG: Bringing a passion for education to the MBA classroom. For the third year in a row, the MBA graduating class has established a fellowship that will benefit future HBS students. The Class of 2006 broke fundraising and participation records by raising almost... View Details
Keywords: Educational Services
- 01 Sep 2006
- News
HBS Students Mentor Kids
GOOD BUDDIES: (from left) Todd, Richie, Rory, and William. During his time at HBS, William Pritchett (MBA ’06) learned an enormous amount from his professors and classmates. But he also learned a lot from 13-year-old Rory, a student at the Manville School of the Judge... View Details
- 01 Feb 2001
- News
Volunteers Crack Case, Consider School's Future
I knew there had to be a hitch when HBS invited its alumni volunteers — fund agents, reunion organizers, and my fellow Class Notes correspondents — back to campus in early November for two days of free food and learning. Sure enough, when I opened my registration... View Details
- 01 Dec 2003
- News
Christine Fairchild to Head External Relations
528150a8b80a2637fd6896e3fe5228e5 Christine Fairchild, who has played a key role in HBS alumni relations for the past fifteen years, has been appointed executive director of External Relations, with overall responsibility for alumni outreach, communications, and... View Details
- 01 Sep 2003
- News
Class Day & Commencement
Class Day Student Speaker Brendan McGeever (MBA ’03). More Class Day and Commencement photos. Photography by Stuart Cahill and Thomas J. Fitzsimmons Conditions were cloudy and cool but the mood was festive on June 4 as members of the Class of 2003, their families, and... View Details
- 01 Jun 2010
- News
HBS Seeks Deeper Ties with China
CHINA INITIATIVE: HBS professor emeritus Warren McFarlan speaks with Jessie Chen (MBA ’99) and Rodney Smith (MBA ’99) before his presentation at the Harvard Center Shanghai. HBS professor emeritus Warren McFarlan, a longtime advocate of closer academic ties with China,... View Details
- 01 Sep 2010
- News
Becoming a VC Insider
Kids may grow up wanting to be entrepreneurs, but “no kid dreams of growing up to be a venture capitalist,” says Jeffrey Bussgang (MBA ’95). Thankfully, Bussgang has managed to do both and write about it, too. His recent book, Mastering the VC Game (Portfolio), is the... View Details
- November 2020
- Teaching Note
DayTwo: Going to Market with Gut Microbiome
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-010. DayTwo is a young Israeli startup that applies research on the gut microbiome and machine learning algorithms to deliver personalized nutritional recommendations to its users in order to minimize blood sugar spikes after meals.... View Details
Keywords: Start-up Growth; Startup; Positioning; Targeting; Go To Market Strategy; B2B Vs. B2C; B2B2C; Health ＆ Wellness; AI; Machine Learning; Female Ceo; Female Protagonist; Science-based; Science And Technology Studies; Ecommerce; Applications; DTC; Direct To Consumer Marketing; US Health Care; ＂USA,＂; Innovation; Pricing; Business Growth; Segmentation; Distribution Channels; Growth and Development Strategy; Business Startups; Science-Based Business; Health; Innovation and Invention; Marketing; Information Technology; Business Growth and Maturation; E-commerce; Applications and Software; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Information Technology Industry; Israel; United States
- 01 Dec 2019
- News
Regional Alumni Events Address Climate Change
have built a community of alumni interested in learning more and have gotten a much clearer sense of how they think about climate change and what it means to them in their professional roles,” explains Nash. “It’s incredibly rewarding to have these View Details
Keywords: Jen Myers
- 23 Sep 2020
- News
Alumni Consider Election Reform; Clubs Explore Parenting by Case Method
Gridlock and Save Our Democracy. The mission of Reform Elections Now is to facilitate election reform through education and engagement, with practical solutions that will enhance informed discourse, increase voter participation and... View Details
Keywords: Margie Kelley
- 17 Mar 2014
- News
Dropbox VP Explores Potential Indian Parters
- Article
Managing Digital Design at BMW
By: Stefan Thomke
Thomke, Stefan. "Managing Digital Design at BMW." Special Issue on The Human Dimensions of Managing Digital Design. Design Management Journal 12, no. 2 (Spring 2001): 20–28.
- June 2023
- Teaching Note
Komatsu and Smart Construction
By: David J. Collis
Teaching Note for HBS Case No. 521-042. The case describes the introduction by Komatsu, the Japanese earth moving equipment manufacturer, of a new business model—Smart Construction. This replaces the one-time sale of a capital good with a software platform that... View Details
- 2020
- Chapter
Google, Apple, Facebook, Amazon: Is Winner-Take-All True?
By: David B. Yoffie
Yoffie, David B. "Google, Apple, Facebook, Amazon: Is Winner-Take-All True?" In Sekai saikoho no keiei kyoshitsu [World's Best Management Class]: 17 Lessons in Management from the World's Leading Business Professors, edited by Ayako Hirono, 179–193. Tokyo: Nikkei Business Publications, 2020. (Published in Japanese.)