Publications

May 2023 (Revised January 2024)
Case

Quigley-Simpson & Heppelwhite: The Ad Agency Model in the Age of AI

By: David C. Edelman and James Barnett

In October 2022, Quigley-Simpson & Heppelwhite CEO Carl Fremont considers how the advertising agency will integrate artificial intelligence tools into the business. View Details

Keywords: Marketing; Strategy; Advertising Industry; United States

May 2016 (Revised June 2017)
Case

Sales Compensation Vignettes

By: Frank V. Cespedes

This case study is comprised of two vignettes about startup companies considering whether and how to change their sales compensation plans. ElMenus.com is a restaurant app venture in Egypt seeking to lower customer churn while confronting new competition. BigBelly is a... View Details

Keywords: Compensation; Sales; Strategy

April 1995 (Revised August 1995)
Background Note

Contingencies

By: David F. Hawkins

Discusses accounting for contingency losses and gains. View Details

Keywords: Strategy; Accounting

19 Jun 2001
Other Presentation

Competition and Antitrust: Canadian Competition Policy: Preparing for the Future

By: Michael E. Porter

Presentation delivered at the Richard Ivey School of Business, Toronto, Canada View Details

Keywords: Society; Strategy; Canada

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Winter 2001
Other Article

Competition and Antitrust: A Productivity-Based Approach to Evaluating Mergers and Joint Ventures

By: Michael E. Porter

This article seeks to contribute thinking on how the intellectual foundations of antitrust might be updated, based on a large body of theoretical and empirical research on company strategy, competition, and economic development. The aim is to outline a new direction... View Details

Keywords: Society; Strategy

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March 2014
Article

Search Diversion and Platform Competition

By: Andrei Hagiu and Bruno Jullien

Platforms use search diversion in order to trade off total consumer traffic for higher revenues derived by exposing consumers to unsolicited products (e.g., advertising). We show that competition between platforms leads to lower equilibrium levels of search diversion... View Details

Keywords: Market Intermediation; Search; Two-Sided Markets; Platform Design; Platform Competition; Competition; Two-Sided Platforms

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Article

The Contributions of Industrial Organization to Strategic Management: A Promise Beginning to Be Realized

By: M. E. Porter

Keywords: Strategy; Management

Article

The Strategic Role of International Marketing

By: M. E. Porter

Keywords: Strategy; Marketing

December 2011
Supplement

Bergerac Systems: The Challenge of Backward Integration, Spreadsheet Supplement (Brief Case)

By: David A. Garvin and Sunru Yong

Keywords: Management; Strategy

September 2007
Supplement

The MCI Takeover Battle: Verizon versus Qwest (CW)

By: Malcolm P. Baker and James Quinn

Keywords: Integration; Communications Industry

September 2005 (Revised March 2006)
Teaching Note

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

By: Jan W. Rivkin

Keywords: Competition; Air Transportation Industry

April 2004
Teaching Note

AMB Consolidation, The (TN)

By: Arthur I Segel

Teaching Note to (9-899-144). View Details

Keywords: Consolidation

February 2002
Case

Rafael Development Corporation -- Converting Military Technology to Civilian Technology in Israel

Describes an Israeli joint venture company, created to convert military technology to civilian uses. Also documents the explosive growth of the Israeli high-technology sector in the 1990s. View Details

Keywords: Technology; Commercialization; Technology Industry; Israel