Publications

September 2001 (Revised June 2003)
Case

Henkel KGaA: Detergents Division

Henkel has to decide whether to replace its strong local detergent brands in Italy and Spain with its leading international brand, Persil. It faces pressure from retailers for international brand standardization. Its competitors, including P&G and Unilever, are... View Details

Keywords: Globalized Markets and Industries; Brands and Branding; Consumer Products Industry; Italy; Spain

July 1998 (Revised April 2002)
Case

Tobacco Negotiations

By: Michael A. Wheeler and Georgia Levenson

Chronicles the negotiation of the proposed national settlement between the states and the five major U.S. tobacco companies. View Details

Keywords: Negotiation Types; Negotiation Process; Business and Government Relations; Consumer Products Industry; United States

June 1982
Supplement

Hartmann Luggage, Video

By: John A. Quelch

The company president describes current strategy, and the decisions made in response to the problems. View Details

Keywords: Decision Choices and Conditions; Business Strategy; Consumer Products Industry

May 1999
Supplement

European Monetary Union: Honeywell Europe

By: Richard H.K. Vietor and Sabina M. Ciminero

Supplements the case. View Details

Keywords: Industrial Products Industry; European Union

April 1996 (Revised April 1996)
Case

Shopping Alternatives, Inc.: Home Shopping in the Information Revolution

By: Raymond R. Burke, Nancy F. Koehn and Geoffrey Verter

Keywords: Consumer Products Industry

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August 1995 (Revised December 2006)
Case

Stonehaven, Inc.

By: H. Kent Bowen and Ramchandran Jaikumar

Stonehaven is a disguised version of a shoe factory located in Central Europe that must respond quickly to mix and volume changes for the U.S.-based company. Shoemaking involves several distinctly different processes, which must be designed and managed in a way to give... View Details

Keywords: Operations; Business Processes; Performance Capacity; Change Management; Design; Consumer Products Industry; Europe; United States

November 1995
Teaching Note

The Cummins Engine Company: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant TN

By: Robert H. Hayes

Teaching Note for (9-693-121). View Details

Keywords: Industrial Products Industry; Mexico; Alabama

September 1982 (Revised March 1986)
Teaching Note

Hanrahan Motor Co., Teaching Note

By: W. Earl Sasser

Keywords: Industrial Products Industry

October 1993 (Revised December 2003)
Case

Bausch & Lomb: Regional Organization

By: John A. Quelch

The CEO of Bausch & Lomb is contemplating replacing an international division with three regional divisions to sustain the company's growth, especially in international markets, and to add value to customers. View Details

Keywords: Organizational Change and Adaptation; Marketing Strategy; Organizational Structure; Globalization; Consumer Products Industry

May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video Introduction

Provides an overview of the two-part video: 1) bake-off participant interviews with managers from Gillette and its advertising agency for Dry Idea, and 2) creative presentations by the two bake-off competitors. View Details

Keywords: Advertising; Consumer Products Industry

May 1968 (Revised August 1988)
Case

Polyfiber Plastics Group

By: Walter J. Salmon

Keywords: Industrial Products Industry

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December 1998
Supplement

An Interview with Zhang Ruimin, CEO, Haier Group, Video

By: Lynn S. Paine and Jennifer Benqing

Zhang Ruimin, founder and CEO of China's Haier Group, must decide whether to acquire Red Star Electric Appliance Co., an insolvent local manufacturer of washing machines. Although Haier, slated to become one of China's first global brand names, has successfully turned... View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Acquisition; Business or Company Management; Consumer Products Industry; China

December 1997 (Revised April 2000)
Case

John Trani's First Year

By: Hugo Uyterhoeven

John Trani is Stanley Works' new CEO. This case describes his philosophy, communications, and actions during his first seven months in office, aiming at a major transformation of strategic postures, organizational structure, and company culture. View Details

Keywords: Organizational Change and Adaptation; Strategic Planning; Communication; Personal Development and Career; Organizational Culture; Leadership Style; Management Skills; Consumer Products Industry

August 1992
Case

Johnson & Johnson in the 1990s

Describes the major challenges facing Ralph Larsen, CEO of Johnson & Johnson since 1989, as he strives to maintain the company's decentralized management structure and at the same time keep the company competitive in the 1990s. View Details

Keywords: Business or Company Management; Organizational Structure; Consumer Products Industry

July 1989 (Revised February 1993)
Case

National Demographics & Lifestyles (B)

Picks up where National Demographics & Lifestyles (A) left off, describing the company's financing and very successful performance through 1987. At this point, the founders and venture backers face some difficult choices around how and when to harvest the value they... View Details

Keywords: Demographics; Financing and Loans; Initial Public Offering; Marketing; Success; Performance; Value Creation; Industrial Products Industry