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  • September 2000 (Revised March 2001)
  • Teaching Note

House of Tata, 1995: The Next Generation (A) TN

By: Tarun Khanna, Krishna G. Palepu and Catherine M. Conneely
Teaching Note for (9-798-037). View Details
Keywords: Consumer Products Industry; Consumer Products Industry
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Khanna, Tarun, Krishna G. Palepu, and Catherine M. Conneely. "House of Tata, 1995: The Next Generation (A) TN." Harvard Business School Teaching Note 701-039, September 2000. (Revised March 2001.)
  • February 1998 (Revised August 2006)
  • Case

House of Tata, 1995: The Next Generation (A)

By: Tarun Khanna, Krishna G. Palepu and Danielle Melito Wu
The Tata Group began the 1990s as a confederation of loosely coupled firms. This case considers the rise to prominence of the new CEO of Tata Group, Ratan Tata, and his attempts to strengthen the inter-relationships among the group companies at a time when critics... View Details
Keywords: Business or Company Management; Business Conglomerates; Organizations; Corporate Strategy; Consolidation; Business Strategy; Alignment; Consumer Products Industry; Consumer Products Industry
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Khanna, Tarun, Krishna G. Palepu, and Danielle Melito Wu. "House of Tata, 1995: The Next Generation (A)." Harvard Business School Case 798-037, February 1998. (Revised August 2006.)
  • April 1994
  • Supplement

Disposable Diaper Industry in 1984

By: Stephen P. Bradley and Pankaj Ghemawat
Updates the Disposable Diaper Industry in 1974. Intended as an in-class handout. View Details
Keywords: Competition; Markets; Consumer Products Industry; Consumer Products Industry
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Bradley, Stephen P., and Pankaj Ghemawat. "Disposable Diaper Industry in 1984." Harvard Business School Supplement 794-130, April 1994.
  • July 1992
  • Teaching Note

Applied Materials TN

By: Steven C. Wheelwright
Teaching Note for (9-692-078). View Details
Keywords: Industrial Products Industry; Industrial Products Industry
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Wheelwright, Steven C. "Applied Materials TN." Harvard Business School Teaching Note 693-002, July 1992.
  • April 1980 (Revised July 1982)
  • Case

Honeywell: Human Resource Planning (A)

By: Wickham Skinner
Keywords: Human Resources; Planning; Consumer Products Industry; Consumer Products Industry
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Skinner, Wickham. "Honeywell: Human Resource Planning (A)." Harvard Business School Case 680-133, April 1980. (Revised July 1982.)
  • March 1997 (Revised July 1999)
  • Case

S1 Corporation

S1 is a fast growing subsidiary of the Samsung Group in South Korea that sells business security products. S1 has implemented a number of marketing initiatives that the company president would like to have evaluated. View Details
Keywords: Marketing Strategy; Price; Salesforce Management; Consumer Products Industry; Consumer Products Industry; South Korea
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Chun, Samuel S. "S1 Corporation." Harvard Business School Case 597-044, March 1997. (Revised July 1999.)
  • August 1991 (Revised September 1994)
  • Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan
Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details
Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Industrial Products Industry
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Rangan, V. Kasturi. "What Is Industrial Marketing?" Harvard Business School Background Note 592-012, August 1991. (Revised September 1994.)
  • August 1989 (Revised December 1998)
  • Case

Harper Chemical Co., Inc.

A company acquires the rights to a mineral with potential uses in the ceramic and paint industries. After many years, sales are still far below expectations and the company considers selling the whole operation to a potential customer. Rewritten version of an earlier... View Details
Keywords: Business Strategy; Industrial Products Industry; Industrial Products Industry
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Corey, E. Raymond. "Harper Chemical Co., Inc." Harvard Business School Case 590-027, August 1989. (Revised December 1998.)
  • December 1980 (Revised April 1981)
  • Case

General Electric Co.: Appliance Division Advertising

By: Stephen A. Greyser
Keywords: Advertising; Marketing; Strategy; Consumer Products Industry; Consumer Products Industry
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Greyser, Stephen A. "General Electric Co.: Appliance Division Advertising." Harvard Business School Case 581-095, December 1980. (Revised April 1981.)
  • July 1975
  • Case

Paper Distributors, Inc. (B)

By: Benson P. Shapiro
Keywords: Consumer Products Industry; Consumer Products Industry
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Shapiro, Benson P. "Paper Distributors, Inc. (B)." Harvard Business School Case 576-023, July 1975.
  • July–August 2002
  • Article

Paths of Learning: Life and Death in the Consumer Electronics and Computer Industries

By: Walter Friedman
Keywords: Customers; Technology; Consumer Products Industry; Consumer Products Industry
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Friedman, Walter. "Paths of Learning: Life and Death in the Consumer Electronics and Computer Industries." Harvard Magazine (July–August 2002).
  • January 1980 (Revised October 1993)
  • Case

Renn Zaphiropoulos

By: John P. Kotter
Focuses on the management style of Renn Zaphiropoulos in the context of a rapidly changing business environment within Xerox Corporation. To be contrasted with the case, Fred Henderson and the videotape, A Day with Fred Henderson (9-881-502), which are appropriate for... View Details
Keywords: Situation or Environment; Management Style; Consumer Products Industry; Consumer Products Industry
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Kotter, John P. "Renn Zaphiropoulos." Harvard Business School Case 480-044, January 1980. (Revised October 1993.)
  • March 1990 (Revised May 1993)
  • Case

Pennzoil Co.

Focuses on Pennzoil's motor oil business. Designed to address the business strategy issues of how a firm chooses its scope to create competitive advantage in its core business. "Scope" can be broadly defined to include vertical scope (forward and backward integration),... View Details
Keywords: Decision Choices and Conditions; Competitive Advantage; Consumer Products Industry; Consumer Products Industry
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Teisberg, Elizabeth O. "Pennzoil Co." Harvard Business School Case 390-131, March 1990. (Revised May 1993.)
  • October 1988 (Revised May 1989)
  • Case

General Electric: Consumer Electronics Group

By: David J. Collis and Nancy Donohue
Highlights the General Electric takeover of RCA and the consolidation of the two companies' consumer electronic groups. Starting first with a history of the television industry in the United States, Europe, and Japan, and then a brief discussion of the main competitors... View Details
Keywords: Competition; Markets; Business Strategy; Consumer Products Industry; Consumer Products Industry
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Collis, David J., and Nancy Donohue. "General Electric: Consumer Electronics Group." Harvard Business School Case 389-048, October 1988. (Revised May 1989.)
  • 15 Dec 2015
  • Blog Post

One MBA's Path to Boston Consulting Group

These days it seems like many MBAs are focused on launching the next big startup. Entrepreneurship is awesome but you might call me a traditionalist. Consulting was my goal for my summer internship from the start. I have always been analytical and enjoy working on... View Details
Keywords: Consumer Products / Retail; Consumer Products / Retail

    Joseph D. Williams

    Williams entered Warner-Lambert through a merger with Parke-Davis, where he was President and CEO. When elected president of Warner-Lambert, and later as chairman and CEO, he invested heavily in research. This investment helped Warner-Lambert to generate over $4... View Details
    Keywords: Personal Care & Home Products

      Alfred C. Fuller

      Fuller developed a new, unique brush for household use and employed salesmen, called independent “dealers,” to sell his brushes directly to the consumer. Fuller grew sales of his firm from $40,000 in 1910 to $12 million in 1924. By 1930, Fuller had 1,200 factory and... View Details
      Keywords: Personal Care & Home Products
      • 01 Sep 2004
      • News

      Duncan M. ("Greg") Murray (MBA 1964)

      Nova Scotia native Greg Murray divides his time between a town house in Halifax’s city center and Athol Farms, a 400-acre cattle ranch on the Northumberland Strait. A longtime entrepreneur, his latest venture, the Clean Air & Water Centre, uses advanced ozone... View Details
      Keywords: Animal Production and Aquaculture; Animal Production and Aquaculture
      • Career Coach

      Laurie Matthews

      Whether working with clients on their own leadership development or focusing on navigating a particular career juncture, Laurie helps her clients crack their own codes to figure out how to make the most of their professional and life choices.  It’s all about finding... View Details
      Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products
      • 07 Mar 2017
      • First Look

      First Look at New Research, March 7

      refining its branding and retail-customer strategy—and it also seeks to expand in other markets, especially China. To become a leading year-round supplier to retailers, Camposol needs to increase the product volumes it controls, likely... View Details
      Keywords: Sean Silverthorne
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