Publications

15 Jun 2021
News

The Value of Difficult Conversations

Page, director of multimedia development at HBS’s Technology Product Group, is also available to the public on the School’s website. It features the images and voices of Tulsa’s Black community, past and present. In addition, Desai taught... View Details

Keywords: April White; Tulsa Massacre

June 21, 2019
Article

When Tech Companies Compete on Their Own Platforms

By: Feng Zhu

One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details

Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition

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May–June 2015
Article

Big Data: Big Deal or Big Hype?

By: Sunil Gupta

Google Flu Trends article of November 2008 heralded a new age for big data where it is possible to leverage the vast amount of data to speak for itself, without theory or expert knowledge of the subject matter. However, in a short span the pendulum swung from big data... View Details

Keywords: Big Data; Analytics and Data Science; Management Practices and Processes

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2001
Book

e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

2002
Book

Introduction to e-Commerce

By: Jeffrey F. Rayport and Bernard J. Jaworski

Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Service Delivery; Marketing

October 2003 (Revised April 2004)
Case

Jamcracker: Pivot Path

A medium-size company considers entering into a high-tech "over-the-Net" outsourcing arrangement that hinges on buying an integration platform from Jamcracker. Introduces students to the many options available in modern IT outsourcing and challenges them to develop a... View Details

Keywords: Job Cuts and Outsourcing; Information Technology; Decision Making

26 Feb 2020
News

Alumni-Led Biotech Developing Vaccine to Combat Coronavirus

As reported in the Boston Globe, Stéphane Bancel (MBA 2000, AMP 170) and his firm Moderna Therapeutics are working with the National Institutes of Health (NIH) to develop a vaccine for coronavirus. Vials of its vaccine, the company told the Globe, have been sent to the... View Details

11 Apr 2017
News

Keeping the Missions Under Control

Norman Knight (GMP 9, 2010) is Executive Flight Director at NASA’s Johnson Space Center in Houston, Texas. In this interview, he talks about the unique blend of scientific and technical skills and the management expertise needed to send astronauts into space. “I am the... View Details

December 2020
Case

VIA Science (A)

By: Juan Alcácer, Rembrand Koning, Annelena Lobb and Kerry Herman

Via (a) captures the early days of the data analytics startup as founders Gounden and Ravanis considered which markets offer the right opportunities for their firm and what kinds of experiments will help them narrow their choice. Supplement Via (b) reveals the... View Details

Keywords: Data Analytics; Machine Learning; Artificial Intelligence; Strategy; Business Startups; Markets; AI and Machine Learning; Telecommunications Industry; Telecommunications Industry; United States; Japan

Educators

09 Jan 2014
News

Tapping into Opportunity

be made environmentally safe," says Shenkar. "The oil and gas companies are working hard to respond to the evolving government regulations. There's a real opportunity here for firms that can quickly provide the technology to meet these... View Details

Keywords: Constantine von Hoffman; Business and Environment Initiative; Management, Scientific, and Technical Consulting Services; Professional Services

10 Mar 2021
News

Chasing the Silver Tsunami

Thriving Online After three decades in service of people who are over the age of 50, Meredith Oppenheim is working to nudge the industry in a new direction—broadening the scope of its offerings to include meaningful online engagement. Her... View Details

Keywords: Lisa Scanlon Mogolov; illustration by Dan Page; Nursing and Residential Care Facilities; Health, Social Assistance

Article

The Cost Structure, Customer Profitability, and Retention Implications of Self-Service Distribution Channels: Evidence from Customer Behavior in an Online Banking Channel

By: Dennis Campbell and Frances X. Frei

This paper uses the context of online banking to investigate the consequences of employing self-service distribution channels to alter customer interactions with the firm. Using a sample of retail banking customers observed over a 30-month period at a large U.S. bank,... View Details

Keywords: Cost; Service Operations; Distribution Channels; Consumer Behavior; Internet and the Web; Banks and Banking; Technology Adoption; Service Delivery; Market Transactions; Market Participation; Profit; Retail Industry; Retail Industry; United States

Article

Mitigating Bias in Adaptive Data Gathering via Differential Privacy

By: Seth Neel and Aaron Leon Roth

Data that is gathered adaptively—via bandit algorithms, for example—exhibits bias. This is true both when gathering simple numeric valued data—the empirical means kept track of by stochastic bandit algorithms are biased downwards—and when gathering more complicated... View Details

Keywords: Bandit Algorithms; Bias; Analytics and Data Science; Mathematical Methods; Theory

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January 2016
Case

Acxiom

By: John Deighton

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details

Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States

Educators

First Quarter 1996
Article

Electronic Commerce: Building Blocks of New Business Opportunity

By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston

Keywords: Internet and the Web; Opportunities