• 01 Jun 2004
• News

An Ethical Fitness Quiz for Negotiators

anyone else in my situation to act this way? Legacy: Does this action reflect how I want to be known and remembered? Concludes Wheeler: “Doing the right thing sometimes means that we must accept a known cost. But in the long run, doing the wrong thing may be even more... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

• January 2023
• Article

Calculators for Women: When Identity-Based Appeals Backfire

By: Tami Kim, Kate Barasz, Michael I. Norton and Leslie K. John

From “Chick Beer” to “Dryer Sheets for Men,” identity-based labeling is frequently deployed by marketers to appeal to specific target markets. Yet such identity appeals can backfire, alienating the very consumers they aim to attract. We theorize and empirically... View Details

Keywords: Categorization Threat; Stereotypes; Identity; Labels; Gender; Perception; Consumer Behavior

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Kim, Tami, Kate Barasz, Michael I. Norton, and Leslie K. John. "Calculators for Women: When Identity-Based Appeals Backfire." Special Issue on Racism and Discrimination in the Marketplace edited by Samantha N. N. Cross and Stephanie Dellande. Journal of the Association for Consumer Research 8, no. 1 (January 2023): 72–82.

• Winter 2021
• Article

Mobile Internet Usage and Usage-based Pricing

By: Jeffrey Prince and Shane Greenstein

Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details

Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy

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Prince, Jeffrey, and Shane Greenstein. "Mobile Internet Usage and Usage-based Pricing." Journal of Economics & Management Strategy 30, no. 4 (Winter 2021): 760–783.

• December 2017
• Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell

Teaching Note for HBS No. 817-095. View Details

Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey

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Kerr, William R., and Alexis Brownell. "Yemeksepeti: Growing and Expanding the Business Model through Data." Harvard Business School Teaching Note 818-076, December 2017.

• June 1994 (Revised October 2001)
• Case

Mrs. Fields, Inc. (1988-1992)

By: Lynda M. Applegate, Keri O. Pearlson and Randi Wade Purchia

Continues the story of Mrs. Fields Cookies. Explores the new challenges the company faced managing its geographic growth and its expansion of products and markets through combination stores. Details the decision of Debbi and Randy Fields to delegate management... View Details

Keywords: Organizational Change and Adaptation; Expansion; Growth Management; Organizational Structure; Globalization; Information Management; Food and Beverage Industry

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Applegate, Lynda M., Keri O. Pearlson, and Randi Wade Purchia. "Mrs. Fields, Inc. (1988-1992)." Harvard Business School Case 194-065, June 1994. (Revised October 2001.)

• September 2000 (Revised April 2001)
• Case

Kana Communications

Kana is a young Internet software company wondering how it should react to the rapid emergence of Application Service Providers (ASPs), firms that host software applications for customers who can reach those via the Internet. ASPs may be a new channel of distribution... View Details

Keywords: Change Management; Internet and the Web; Applications and Software; Distribution Channels; Web Services Industry

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Sarvary, Miklos. "Kana Communications." Harvard Business School Case 501-003, September 2000. (Revised April 2001.)

• 01 Jun 2025
• News

Making Difficult Decisions: The General Manager’s Job

One of the most essential roles of the general manager is to be the person who can move an organization forward through the most tangled of circumstances, says Professor Amy Edmondson, “where there is uncertainty, different points of view, and high stakes, whether... View Details

Keywords: Jen Mcfarland Flint; Illustration by Peter Arkle; Educational Support Services; Educational Services

• 01 Jun 2008
• News

Anjali Raina to Lead India Research Center

In March, Anjali Raina was appointed executive director of HBS’s India Research Center in Mumbai. She spent the past fifteen years with Citigroup (India). The center was established in 2006 to support faculty research and course development. It is part of a global... View Details

Keywords: research; world economy; Management

• 01 Mar 2008
• News

Reflections on the “Artistry” of Teaching

Christensen’s wisdom is remembered and often quoted by former students and colleagues from HBS. At least one chairman of a major national conglomerate still carries with him a copy of the yellowed notes he took in Christensen’s Business Policy class more than thirty... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

• 01 Mar 2017
• News

Nurturing Emerging Scholars and Leaders

Mary Sauer and Bob Doris (MBA 1977/JD 1978) HBS’s focus on innovation connected Bob Doris (MBA 1977/JD 1978) and Mary Sauer more deeply with the School. “We are very impressed with the work HBS is doing to foster a startup culture at the School and across Harvard,”... View Details