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Publications
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- Faculty Publications (8,943)
- October 1987 (Revised November 1994)
- Case
Boston Fights Drugs (A): Designing Communications Research
Describes in detail the research mounted by five individuals with a $20,000 budget to combat drug abuse among Boston's school-going population. Using the focus group methodology they discover that most of the current anti-drug advertising is useless. They create their... View Details
- October 1987 (Revised March 1992)
- Supplement
Boston Fights Drugs (B): Converting Research to Action
By: V. Kasturi Rangan and Jennifer Lawrence
Describes the results of the advertising pre-test described in the (A) case. The group must now decide how to implement its findings for maximum impact. View Details
- October 1987 (Revised October 1989)
- Background Note
Moving Ideas into Action: Mastering the Art of Change
Discusses elements in organizing a large scale change effort: defining a shared vision, coalition building, management structure and process, communication and education, local participation and innovation, standards and measures, and symbols and signals. View Details
- October 1987
- Case
Philips Group--1987, The
By: Francis Aguilar and Michael Y. Yoshino
Discusses how Philips, a major Dutch-based multinational company, attempts to bring about a fundamental change in its strategy, organization, and culture in response to a rapidly changing market and competitive environment. View Details
- October 1987 (Revised November 1991)
- Case
Fiat--1986
By: W. Carl Kester and Richard P. Melnick
Describes Fiat's 1986 Euro-equity offering of $2.1 billion of stock. The offering proved to be highly problematic, particularly for the lead manager, Deutsche Bank, and raises questions about the future of the Euro-equity market. Students are provided opportunities to... View Details
- October 1987 (Revised February 1992)
- Case
Motorola and Japan (A)
By: David B. Yoffie and John J. Coleman
In 1981, Motorola was reevaluating its strategy towards Japan. The firm had been successful in penetrating the Japanese market, and it was confronting increased Japanese competition at home. How it should respond and with what kind of organization were the central... View Details
- September 1987 (Revised January 1992)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (C), The
By: David B. Yoffie and John J. Coleman
- September 1987
- Background Note
Organizing Effort: Aligning Organization and Other Elements of Strategy
By: James L. Heskett
- September 1987 (Revised May 2017)
- Teaching Note
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert Simons
Teaching Note for (9-187-081). View Details
- September 1987
- Background Note
Establishing Strategic Direction: Appraising and Implementing Strategy
By: James L. Heskett
- September 1987 (Revised October 1987)
- Background Note
The Job of the General Manager
By: James L. Heskett
Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)... View Details
- 1987
- Chapter
Pension Plan Integration as Insurance against Social Security Risk
By: Robert C. Merton, Zvi Bodie and Alan J. Marcus
- July 1987 (Revised October 1995)
- Case
Phillips 66: Controlling a Company Through Crisis
The downstream operations subsidiary of a major U.S. petroleum company is faced with major restructuring decisions and responds by developing an Executive Information System (EIS) which allows for increased responsiveness, wider span of control, and higher levels of... View Details
- summer 1987
- Article
Managing Across Borders: New Strategic Requirements
By: Christopher A. Bartlett and S. Ghoshal
- June 1987
- Supplement
B-W Footwear: Interview with Robert Siff, President, and Lawrence Siff, Video
By: David B. Yoffie
B-W Footwear's CEO and his son discuss questions of management succession and recent moves to bolster their profitability. View Details
- June 1987 (Revised March 1991)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (A), The
By: David B. Yoffie and John J. Coleman
- June 1987 (Revised September 1987)
- Case
Semiconductors: U.S. Response to Japanese Ascendency
- June 1987 (Revised February 1988)
- Case
Semiconductor Industry Association and the Trade Dispute with Japan (B), The
By: David B. Yoffie and John J. Coleman
- June 1987 (Revised August 1988)
- Case
American Bank
By: Robert S. Kaplan
American Bank is developing a new system to compute product costs. The deregulated, more competitive environment for commercial banks has created both problems and opportunities for banking operations. In order to price existing products and assess the desirability of... View Details
- May 1987 (Revised February 2000)
- Case
Codman & Shurtleff, Inc.: Planning and Control System
By: Robert L. Simons
Detailed description of the planning and control systems in use at Johnson & Johnson. Focuses on the actions of managers in one subsidiary in revising budget targets. Illustrates intensive strategic planning and financial planning process in a large, decentralized... View Details