Publications

March 2016
Article

To Groupon or Not to Groupon: The Profitability of Deep Discounts

By: Benjamin Edelman, Sonia Jaffe and Scott Duke Kominers

We examine the profitability and implications of online discount vouchers, a relatively new marketing tool that offers consumers large discounts when they prepay for participating firms' goods and services. Within a model of repeat experience good purchase, we examine... View Details

Keywords: Voucher Discounts; Groupon; Experience Goods; Repeat Purchase; Internet and the Web; Marketing Strategy; Marketing Communications

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01 Sep 2015
News

@Soldiers Field

Two hives, installed on the first-floor roof of Batten Hall, are home to Italian honeybees that have the capacity to produce 10 pounds of honey annually. They will be maintained by a local nonprofit dedicated to researching bee health. Young Me and the Moons, an ’80s... View Details

Keywords: Dwyane Wade

22 Mar 2023
News

Dean Datar Meets with Alumni in Los Angeles

which technology is moving– from data and quantum computing to the metaverse and blockchain. How do we, as a school and as business leaders, lean into these trends? What are the opportunities?" The desire to produce thought leadership at... View Details

01 Dec 2018
News

Alumni Are Integral to HBS

past year, they both jumped at the chance. “We made an effective team. Carrie is an esteemed educator and one of the world’s leading professors of African history, and I’m an alumnus who has been working in business in Africa across a number of View Details

01 Dec 2012
News

Taking Care

MARCELO: "So much of the leadership is helping other people and being selfless." Frustrated by her inability to find high-quality care for her children, Sheila Lirio Marcelo (MBA 1998/JD 1999), a former consultant and executive at Upromise, founded Care.com in 2006.... View Details

Keywords: childcare; Personal and Laundry Services; Personal Services

Web

Richard Jenrette | Baker Library | Bloomberg Center | Harvard Business School

James Sharpe Extrusion Technology Carl Sloane Temple, Barker & Sloane C.D. Spangler C.D. Spangler Construction Co. Thomas Stemberg Staples Thomas Weisel Thomas Weisel Partners LLC John Whitehead Goldman Sachs Profiles... View Details

February 2023
Supplement

Grupo Sancor Seguros: Facing the Digital Transformation of Insurance in Argentina (B)

By: Jorge Tamayo, Jenyfeer Martínez Buitrago and Mariana Cal

In 2021, Alejandro Simón, CEO of Sancor Seguros Group, had to reassess the Group’s digital transformation strategy. View Details

Keywords: Organizational Change and Adaptation; Organizational Culture; Cooperative Ownership; Strategy; Business Strategy; Adaptation; Technology Adoption; Insurance Industry; Latin America; South America; Argentina

Article

Mitigating Bias in Adaptive Data Gathering via Differential Privacy

By: Seth Neel and Aaron Leon Roth

Data that is gathered adaptively—via bandit algorithms, for example—exhibits bias. This is true both when gathering simple numeric valued data—the empirical means kept track of by stochastic bandit algorithms are biased downwards—and when gathering more complicated... View Details

Keywords: Bandit Algorithms; Bias; Analytics and Data Science; Mathematical Methods; Theory

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January 2016
Case

Acxiom

By: John Deighton

Acxiom built the market for personal data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data broker? View Details

Keywords: Big Data; Direct Marketing; Personal Data; Privacy; Digital Marketing; Retargeting; Rights; Analytics and Data Science; Ethics; Marketing; United States

First Quarter 1996
Article

Electronic Commerce: Building Blocks of New Business Opportunity

By: L. M. Applegate, C.W. Holsapple, R. Kalakota, F.J. Radermacher and A.B. Whinston

Keywords: Internet and the Web; Opportunities

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16 Mar 2015
News

A Sustainable Approach to Physics Education

Sir Peter Ogden (MBA 1973) has changed the lives of thousands of students with the Ogden Trust, which provides funding to ready the next generation of leaders in science and math. “My focus is not to change the system. It’s to change the lives of the individuals,” says... View Details

30 May 2014
News

Ravi Venkatesan: Making A Difference

March 1996 (Revised April 1996)
Case

Andy Chew at Siemens Nixdorf: Change from the Middle

By: Rosabeth M. Kanter and John F. McGuire

Andy Chew, a British manager reassigned to Germany by a large German computer company, is in the middle of carrying out a project as a designated "change agent" in a program to reshape the culture toward one that is more entrepreneurial for success as a nimble global... View Details

Keywords: Change Management; Corporate Entrepreneurship; Organizational Culture; Information Technology; Technological Innovation; Business or Company Management; Projects; Computer Industry; Computer Industry; Germany

25 Oct 2011
First Look

First Look: October 25

scale and influence in the technology industries that fall under the incidence of their assets. We also discuss some efficiency issues raised by the growing prominence of patent merchants. Download the... View Details

Keywords: Sean Silverthorne

February 2022 (Revised September 2022)
Case

Lilium: Preparing for Takeoff

By: Navid Mojir, Vincent Dessain, Mette Fuglsang Hjortshoej and Emer Moloney

Lilium is a German company focused on developing electric vertical takeoff and landing vehicles (eVTOLs) that can be used to offer air taxi services. The company went public in September 2021 through a special purpose acquisition company (SPAC) deal, raising more than... View Details

Summer 2021
Article

The Cost and Evolution of Quality at Cipla Ltd, 1935–2016

By: Muhammad H. Zaman and Tarun Khanna

This article examines the evolution of Indian pharmaceutical manufacturer Cipla towards producing drugs that met the quality standards of European and U.S. regulators. It employs new research in Cipla’s corporate archives, the Creating Emerging Markets database, and... View Details

Keywords: Cipla; Pharmaceuticals; Drug Quality; Generics; Quality; Standards; Information Technology; Cost; Organizational Culture; Business History; Pharmaceutical Industry; India

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August 2019 (Revised February 2020)
Teaching Note

Sidewalk Labs: Privacy in a City Built from the Internet Up

By: Leslie John and Mitch Weiss

Email mking@hbs.edu for a courtesy copy.

The case serves as a microcosm of issues of digital privacy: the availability of data – personal data in particular – has tremendous potential to improve people’s lives... View Details

Keywords: Privacy; Privacy By Design; Privacy Regulation; Platforms; Data; Data Security; Behavioral Science; Analytics and Data Science; Safety; Entrepreneurship; Business and Government Relations; Consumer Behavior; Digital Platforms

February 2002
Case

NeuroTherapy Ventures: Catalyzing Neurologic Innovations

Discusses the impact of limited market size on epilepsy therapies and shows how an early-stage venture fund can catalyze faster development of new treatments. View Details

Keywords: Information Technology; Commercialization; Innovation and Management; Business Startups; Pharmaceutical Industry