Publications

July 2008 (Revised March 2012)
Teaching Note

Cradle-to-Cradle Design at Herman Miller: Moving Toward Environmental Sustainability (TN)

By: Deishin Lee

Teaching Note for [607003]. View Details

Keywords: Design; Consumer Products Industry

February 2008 (Revised March 2009)
Teaching Note

Procter & Gamble Brazil (TN) (A) and (B)

By: Rosabeth Moss Kanter and Matthew Bird

Teaching Note for [308081] and [308083]. View Details

Keywords: Consumer Products Industry; Brazil

December 2007 (Revised September 2011)
Case

Global Knowledge Management at Danone (A)

By: Amy C. Edmondson, Bertrand Moingeon, Vincent Marie Dessain and Ane Damgaard Jensen

This case explores French consumer goods company Danone's novel approach to knowledge management. In 2007, Human Resource Chief (Executive Vice President) Franck Mougin assesses the company's knowledge-sharing tools and considers his options going forward. Through... View Details

Keywords: Decision Choices and Conditions; Employee Relationship Management; Knowledge Management; Knowledge Sharing; Social and Collaborative Networks; Expansion; Consumer Products Industry; France

October 2007
Teaching Note

Procter & Gamble: Organization 2005 (A) & (B) (TN)

By: Mikolaj Jan Piskorski

Teaching Note to 707519 and 707402. View Details

Keywords: Organizations; Consumer Products Industry

January 1991
Article

Engines of Progress: Designing and Running Entrepreneurial Vehicles in Established Companies: The New Venture Process at Eastman Kodak, 1983-89

By: R. M. Kanter, L. Richardson, J. North and E. Morgan

Keywords: Design; Entrepreneurship; Business Ventures; Business History; Consumer Products Industry

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January 1989 (Revised March 1991)
Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.

General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details

Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada

October 2004 (Revised August 2007)
Case

Alibris in 2004

Alibris, an online marketplace for rare, used, and out-of-print books, is trying to communicate to the professional book dealers who are its main suppliers that they are in the middle of a crisis. Supply is flooding the market, in part from individuals who simply want... View Details

Keywords: Price; Books; Crisis Management; Supply and Industry; Service Operations; Online Technology; Consumer Products Industry

Article

Consumer Behavior, Retailer Power and Performance in Consumer Goods Industries

By: M. E. Porter

Keywords: Consumer Behavior; Performance; Goods and Commodities; Supply and Industry; Consumer Products Industry

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September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (C)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Supplements the (A) case. View Details

Keywords: Design; Consumer Products Industry; Italy

July 2003 (Revised August 2003)
Case

Lamoiyan Corporation of the Philippines: Challenging Multinational Giants

A local Philippine toothpaste manufacturer, Lamoiyan Corp., faces the challenge of staying competitive against entrenched multinational giants. The company has managed to capture, at its peak, 20% of the Philippine toothpaste market and has become the number three... View Details

Keywords: Multinational Firms and Management; Competitive Strategy; Emerging Markets; Entrepreneurship; Consumer Products Industry; Philippines

April 2003 (Revised February 2004)
Case

Kodak (A)

By: Giovanni M. Gavetti, Rebecca Henderson and Simona Giorgi

The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts and challenges as the photography industry evolves. After discussing Kodak's history and its past strategic moves in... View Details

Keywords: History; Business Model; Leadership; Disruption; Industry Growth; Business Strategy; Consumer Products Industry

August 2002
Teaching Note

MicroFridge, TN

By: John A. Deighton

Teaching Note for (9-599-049) and (9-503-017). View Details

Keywords: Consumer Products Industry

February 1986
Supplement

Kedaung Industrial Ltd., Video

By: Louis T. Wells Jr.

Presents an interview with the Indonesian partner of Corning Glass Works' investment in Indonesia. The first part of the interview sets out the original decisions made by the partners. It serves to introduce the partners to the class and to help them decide whether to... View Details

Keywords: Partners and Partnerships; Decisions; Investment; Consumer Products Industry; Indonesia

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May 1986
Supplement

Gillette Co.: Dry Idea Advertising (B), Video

Presents an audiovisual account of the bake-off competition between Batten, Barton, Durstine & Osborne (BBDO) and a second advertising agency: Ames. The videotape is divided into two parts: 1) interviews with bake-off participants from Gillette and BBDO, and 2)... View Details

Keywords: Advertising; Consumer Products Industry