Publications

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07 Apr 2015
News

Digital Summit Explores the New Economy

March 2015 (Revised December 2016)
Case

American Well: The DTC Decision

By: Elie Ofek and Natalie Kindred

In late 2013, telehealth company American Well, which developed a digital platform that allowed patients to conduct online medical consultations with physicians, is considering pursuing a direct-to-consumer (DTC) strategy. Founded in 2006, American Well had, to date,... View Details

March 2006
Case

The Whitesides Lab

By: H. Kent Bowen and Francesca Gino

A significant part of the long-term economic growth in developed economies depends on the translation of scientific research into new products and processes. Focuses on the front end of this value creation stream. The laboratory of George Whitesides has a 30-year... View Details

Keywords: Research; Performance Productivity; Economic Growth; Infrastructure; Creativity; Groups and Teams; Value Creation; Factories, Labs, and Plants; Leadership; Resource Allocation

October 2023 (Revised April 2024)
Case

Veeva Systems: The Next Frontier

By: Satish Tadikonda and William Marks

Born out of a desire to bring technological advances in enterprise software into the healthcare vertical, Peter Gassner and Matt Wallach founded Veeva to bring life sciences companies into the digital age for data management in both the commercial and R&D sectors. Over... View Details

Keywords: Business Model; Governance Compliance; Applications and Software; Growth Management; Expansion; Technology Industry

24 Oct 2020
News

The Fluctuating Quality of ISS Recommendations

18 Mar 2014
News

The Oz of Data Opens the Curtain

advertising waste and noise." Howe likes to take a big-picture view of business problems, probably because of his training in economics. That process began early — at the... View Details

Keywords: Robert S. Benchley; Data Processing, Hosting, and Related Services; Data Processing, Hosting, and Related Services

01 Mar 2025
News

On The Case: The Base Factor

learnings in Madrigal are not dependent on context. “It doesn’t matter if it’s a retail business or a SaaS B2B business or an app or industrial product—you name it,” she says. This case’s aim is to equip... View Details

Keywords: Jen McFarland Flint

19 Apr 2019
News

Tiger’s Back, and That’s Good News for Other Troubled Brands

06 Aug 2015
News

How to make your pricing attractive – and fair

01 Aug 1998
News

Spring Reunions: Milestones and Memories

which develops and markets pharmaceutical products. Starting at age 10, Bertarelli accompanied his father on business trips. By 17, he was helping to craft the company's annual... View Details

Keywords: Eileen K. McCluskey

Web

The Women in the Relay Assembly Test Room – The Human Relations Movement – Baker Library | Bloomberg Center, Historical Collections

HBS Home HBS Index Contact Us A New Vision An Essay by Professors Michel Anteby and Rakesh Khurana Introduction The Hawthorne Plant Employee Welfare Illumination Studies and... View Details

Web

Redefining Capitalism - Institute For Strategy And Competitiveness

needs, improving efficiency, creating jobs, and building wealth. But we cannot harness the full potential of businesses until these meet society’s broader challenges as part of... View Details

March 2005 (Revised August 2019)
Case

Cisco Systems: Managing the Go-to-Market Evolution

By: V. Kasturi Rangan

With the collapse of the dot-com market and related shrinkage in the high-tech industry, Cisco took a dip in its sales and profits in 2001. Coming back from the recession, Cisco had to manage and evolve its go-to-market strategy and design in keeping with its new... View Details

Keywords: Change Management; Design; Business Cycles; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Market Entry and Exit; Business Strategy

January 2005 (Revised October 2005)
Case

Private Capital and Public Policy: Standard & Poor's Sovereign Credit Ratings

By: Rawi E. Abdelal and Christopher Bruner

Describes Standard & Poor's sovereign credit ratings business. Provides background on the history of credit ratings agencies, the meaning of credit ratings, the expansion of the sovereign ratings business over recent decades, and the market for credit ratings. Also,... View Details

Keywords: Sovereign Finance; History; Policy; Business and Government Relations; International Finance; Country; Globalized Economies and Regions; Decision Choices and Conditions; Capital Markets; Debates; Financial Services Industry; United States

December 1983 (Revised August 1988)
Background Note

The Start-Up Process

By: Howard H. Stevenson and Michael J. Roberts

Describes the various stages in the start-up process and describes in detail the questions that can be asked and the analysis that can be performed to help deal with the issues that arise at each stage. View Details

Keywords: Business Startups

February 2007 (Revised September 2007)
Case

Chile: The Conundrum of Inequality

By: Bruce R. Scott and Jessica Leight

Following the violent overthrow of the Allende regime, Chile embarked on economic reforms that emphasized free markets. These reforms were followed by rising inequality as well as growth. In 2005, business leaders speak out on the necessity of reducing the... View Details

Keywords: Developing Countries and Economies; Economic Systems; Equality and Inequality; Government and Politics; Markets; Chile

23 Nov 2021
News

TEC Members Interview the Authors of the Books That Have Influenced Them

1990
Article

Social Influences on Creativity: Evaluation, Coaction, and Surveillance

By: T. M. Amabile, P. Goldfarb and S. C. Brackfield

Two experiments examined the effects of evaluation expectation and the presence of others on creativity. In both experiments, some subjects expected that their work would be evaluated by experts, and others expected no evaluation. Evaluation expectation was crossed, in... View Details

Keywords: Creativity; Social Psychology; Situation or Environment; Motivation and Incentives; Performance Evaluation

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