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Show Results For
-
All HBS Web
(18,097)
- People (25)
- News (3,321)
- Research (12,366)
- Events (95)
- Multimedia (274)
- Faculty Publications (10,270)
- 2009
- Book
Emerging Multinationals in Emerging Markets
By: Jitendra V. Singh and Ravi Ramamurti
Singh, Jitendra V. and Ravi Ramamurti, eds. Emerging Multinationals in Emerging Markets. New York: Cambridge University Press, 2009.
- November 1984
- Supplement
Marketing Management: Volume 2, Video
By: John A. Quelch
Quelch, John A. "Marketing Management: Volume 2, Video." Harvard Business School Video Supplement 885-531, November 1984.
- May 1987
- Background Note
Multinational Marketing and Competitive Strategy
Buzzell, Robert D., and John A. Quelch. "Multinational Marketing and Competitive Strategy." Harvard Business School Background Note 587-175, May 1987.
- June 1983 (Revised August 1984)
- Background Note
Managing Marketing -- Exercise II
Bonoma, Thomas V. "Managing Marketing -- Exercise II." Harvard Business School Background Note 583-162, June 1983. (Revised August 1984.)
- 1994
- Book
Cases in European Marketing Management
By: John A. Quelch, Kamran Kashani and Sandra Vandermerwe
Quelch, John A., Kamran Kashani, and Sandra Vandermerwe. Cases in European Marketing Management. Burr Ridge, IL: Irwin, 1994.
- April 2002
- Article
Limited Arbitrage in Equity Markets
By: Mark Mitchell, T. Pulvino and Erik Stafford
Mitchell, Mark, T. Pulvino, and Erik Stafford. "Limited Arbitrage in Equity Markets." Journal of Finance 57, no. 2 (April 2002): pp. 551–584. (Winner of Smith Breeden Prize. Best Paper for the best finance research paper published in the Journal of Finance presented by Smith Breeden Associates, Inc.)
- 18 Nov 2016
- Blog Post
CPD Global Market Update: Singapore
As a global financial hub, one of the largest ports in the world and the gateway to Southeast Asia, opportunities are abundant for MBAs in Singapore. On a recent trip there, I found a vibrant start-up scene that is not only supported by local accelerators, but one that...
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Keywords:
All Industries
- 13 Mar 2006
- News
New Research Explores Multi-Sided Markets
Canary Categories—Journal of Marketing Research
Typically, past spending in a category is a positive indicator of future purchasing. In this we show that there exist categories (which we name "canary categories") in which the reverse is true -
When customers purchase...
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- May 15 2018
- Testimonial
Winning in a Competitive Market
- February 1987 (Revised August 1988)
- Case
Gillette Personal Care Division: Marketing Planning and Control
Bill Ryan, president of the Gillette Co.'s Personal Care Division, is considering changing the division's planning and control system for marketing. White Rain, the division's most recent success, had been launched by taking shortcuts through the system, while other...
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Bonoma, Thomas V. "Gillette Personal Care Division: Marketing Planning and Control." Harvard Business School Case 587-099, February 1987. (Revised August 1988.)
- 20 May 2022
- News
Infant Formula Crisis Teaches Lesson about Market Concentration
- September 2008
- Case
Harrington Collection: Sizing Up the Active-Wear Market
By: Richard S. Tedlow and Heather Beckham
In the wake of slumping sales and sagging profit margins, a leading manufacturer and retailer of high-end women's apparel, Harrington Collection, must evaluate an opportunity to expand into the high-growth active-wear market. Sara Huey, Vice President of Strategic...
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Keywords:
Breakeven Analysis;
Product Introduction;
Expansion;
Consumer Behavior;
Supply and Industry;
Product Launch;
Apparel and Accessories Industry
Tedlow, Richard S., and Heather Beckham. "Harrington Collection: Sizing Up the Active-Wear Market." Harvard Business School Brief Case 083-258, September 2008.
- November 2009
- Article
Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya
By: Nava Ashraf, Xavier Gine and Dean Karlan
Farmers may grow crops for local consumption despite more profitable export options. DrumNet, a Kenyan NGO that helps small farmers adopt and market export crops, conducted a randomized trial to evaluate its impact. DrumNet services increased production of export crops...
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Keywords:
Export Crop;
Field Experiment;
Food Safety Standards;
Plant-Based Agribusiness;
Trade;
Profit;
Marketing;
Standards;
Failure;
Non-Governmental Organizations;
Agriculture and Agribusiness Industry;
Kenya;
European Union
Ashraf, Nava, Xavier Gine, and Dean Karlan. "Finding Missing Markets (and a Disturbing Epilogue): Evidence from an Export Crop Adoption and Marketing Intervention in Kenya." American Journal of Agricultural Economics 91, no. 4 (November 2009): 973–990.
- Web
About the Project - Creating Emerging Markets
About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful...
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- Article
Fly-by-Night Firms and the Market for Product Reviews
By: Gerald R. Faulhaber and Dennis A. Yao
This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary...
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Keywords:
Markets;
Reputation;
SWOT Analysis;
Mathematical Methods;
Price Bubble;
Inflation and Deflation;
Duopoly and Oligopoly;
Cost;
Information;
Quality;
Price;
Competitive Advantage;
Information Industry
Faulhaber, Gerald R., and Dennis A. Yao. "Fly-by-Night Firms and the Market for Product Reviews." Journal of Industrial Economics 38, no. 1 (September 1989): 65–77. (Harvard users click here for full text.)
- Article
Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes
Does “liking” a brand on Facebook cause a person to view it more favorably? Or is “liking” simply a symptom of being fond of a brand? We disentangle these possibilities and find evidence for the latter: brand attitudes and purchasing are predicted by consumers’...
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Keywords:
Brands;
Marketing Effectiveness;
Brand Evaluation;
Peer Influence;
Brands and Branding;
Social and Collaborative Networks;
Social Media
John, Leslie K., Oliver Emrich, Sunil Gupta, and Michael I. Norton. "Does 'Liking' Lead to Loving? The Impact of Joining a Brand's Social Network on Marketing Outcomes." Journal of Marketing Research (JMR) 54, no. 1 (February 2017): 144–155.
- 1984
- Article
Organizational Culture and Marketing Effectiveness
By: Rohit Deshpandé and A. Parasuraman
Deshpandé, Rohit, and A. Parasuraman. "Organizational Culture and Marketing Effectiveness." AMA Educators' Proceedings (1984): 137–140. (Scientific Method in Marketing.)
- February 2023
- Teaching Note
EnergyNow: Powering a New Market
By: Alexander J. MacKay
Teaching Note for HBS Case No. 723-361.
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