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      • May 1998 (Revised October 2001)
      • Case

      Taco Bell Inc. (1983-1994)

      By: Lynda M. Applegate, Leonard A. Schlesinger and Dave DeLong
      Details the actions of John Martin, newly named CEO, as he leads Taco Bell through a decade of incremental and radical changes. By the end of the case, total system sales within Taco Bell, a Mexican style fast-food restaurant chain and a division of PepsiCo, have grown... View Details
      Keywords: Business Subsidiaries; Transformation; Economic Growth; Food; Leadership Style; Growth and Development Strategy; Organizational Design; Performance Effectiveness; Food and Beverage Industry; Food and Beverage Industry; Mexico
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      Applegate, Lynda M., Leonard A. Schlesinger, and Dave DeLong. "Taco Bell Inc. (1983-1994)." Harvard Business School Case 398-129, May 1998. (Revised October 2001.)
      • May 1998
      • Article

      Market Structure, Innovation and Vertical Product Differentiation

      By: Shane Greenstein and Garey Ramey
      We reassess Arrow's (1962) [Economic Welfare and the Allocation of Resources for Invention, in NBER, The Rate and Direction of Innovative Activity (Princeton University Press, Princeton NJ)] results concerning the effect of market structure on the returns from process... View Details
      Keywords: Product; Market Design; Innovation and Invention; Monopoly; Competition
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      Greenstein, Shane, and Garey Ramey. "Market Structure, Innovation and Vertical Product Differentiation." International Journal of Industrial Organization 16, no. 3 (May 1998): 285–311.
      • March 1998 (Revised November 1999)
      • Case

      USA TODAY Online

      By: John A. Deighton and Anthony St. George
      How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
      Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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      Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
      • March 1998
      • Case

      Bumper Acquisition (A2), A: Confidential Information for Medallion Capital, Inc.

      By: James K. Sebenius and David T. Kotchen
      Located in Mundelein, IL, Thermo-Impact, Inc. is a rapidly growing, private firm that manufactures automotive bumpers. In 1995, a number of large automotive supply companies and a private equity investment firm offer to buy Thermo-Impact. The cases in this series focus... View Details
      Keywords: Private Equity; Valuation; Negotiation Participants; Decision Making; Negotiation Process; Entrepreneurship; Negotiation Offer; Acquisition; Manufacturing Industry; Manufacturing Industry; Illinois
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      Sebenius, James K., and David T. Kotchen. "Bumper Acquisition (A2), A: Confidential Information for Medallion Capital, Inc." Harvard Business School Case 898-199, March 1998.
      • February 1998 (Revised March 2000)
      • Case

      Burma Pipeline, The

      By: Debora L. Spar and Lane LaMure
      In 1996, Unocal Corp. joined forces with the French Total company to construct an ambitious natural gas pipeline from the Andaman Sea across the southern tip of Burma and into Thailand. At an estimated cost of $1.2 billion, the pipeline was designed to bring sorely... View Details
      Keywords: Political Risk; Risk Management; Corporate Social Responsibility and Impact; Social Issues; Foreign Direct Investment; Energy Industry; Asia
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      Spar, Debora L., and Lane LaMure. "Burma Pipeline, The." Harvard Business School Case 798-078, February 1998. (Revised March 2000.)
      • February 1998 (Revised May 2007)
      • Case

      Winthrop Park Development

      By: William J. Poorvu and Elizabeth McLoughlin
      Describes a real estate development project in Cambridge, MA and evaluates the market, financial, and design issues in this $20 million mixed-use property. View Details
      Keywords: Property; Real Estate Industry; Cambridge
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      Poorvu, William J., and Elizabeth McLoughlin. "Winthrop Park Development." Harvard Business School Case 898-194, February 1998. (Revised May 2007.)
      • February 1998 (Revised May 2007)
      • Case

      Airborne Express

      By: Jan W. Rivkin
      In the wake of a highly successful quarter, senior managers of Airborne Express, the third largest player in the express mail industry, review the firm's competitive position. Airborne has survived, and recently prospered, in an industry with significant economies of... View Details
      Keywords: Competition; Business Strategy; Partners and Partnerships; Global Strategy; Rank and Position; Service Industry
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      Rivkin, Jan W. "Airborne Express." Harvard Business School Case 798-070, February 1998. (Revised May 2007.)
      • February 1998
      • Case

      Lyondell Petrochemical Company

      By: Jay W. Lorsch and Daniel P. Erikson
      In August 1994, Lyondell Petrochemical Co.'s corporate parent and largest single shareholder effectively shed its stock, resulting in the resignation of 5 of its 11 directors. The remaining outside directors immediately acted to overhaul the executive compensation plan... View Details
      Keywords: Corporate Governance; Governing and Advisory Boards; Executive Compensation; Design; Business or Company Management; Management Teams; Mining Industry
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      Lorsch, Jay W., and Daniel P. Erikson. "Lyondell Petrochemical Company." Harvard Business School Case 498-028, February 1998.
      • January 1998 (Revised April 2001)
      • Case

      Acer America: Development of the Aspire

      By: Christopher A. Bartlett and Anthony St. George
      Follows the development, national launch, and global rollout of the Aspire, Acer's first new product developed outside of Taiwan. Implementing a very promising new PC concept proves challenging to Mike Culver and his U.S. team, who are plagued by coordination problems... View Details
      Keywords: Global Strategy; Globalized Firms and Management; Organizational Design; Supply Chain; Problems and Challenges; Relationships; Business Subsidiaries; Product Launch; Computer Industry; United States; Taiwan
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      Bartlett, Christopher A., and Anthony St. George. "Acer America: Development of the Aspire." Harvard Business School Case 399-011, January 1998. (Revised April 2001.)
      • January 1998
      • Case

      From Wall Street to Main Street: Morgan Stanley, Dean Witter, Discover & Co.

      By: James K. Sebenius and David T. Kotchen
      Designed as a follow-up to Morgan Stanley and S.G. Warburg: Investment Bank of the Future (A). View Details
      Keywords: Negotiation; Valuation; Investment Banking; Mergers and Acquisitions; Banking Industry; Banking Industry
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      Sebenius, James K., and David T. Kotchen. "From Wall Street to Main Street: Morgan Stanley, Dean Witter, Discover & Co." Harvard Business School Case 898-143, January 1998.
      • Article

      Industrial Ecology and Competitiveness

      By: Daniel Esty and Michael E. Porter
      In the emerging field of industrial ecology one of the unsettled questions is the degree to which design for the environment, closing energy and materials loops, and other industrial ecology concepts apply at the firm level. In this article we examine this issue with a... View Details
      Keywords: Competition
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      Esty, Daniel, and Michael E. Porter. "Industrial Ecology and Competitiveness." Journal of Industrial Ecology 2, no. 1 (January 1998): 35–43.
      • December 1997
      • Teaching Note

      Allentown Materials Corporation (A), (B),& (C) TN

      By: Michael Beer
      Teaching Note for (9-498-023), (9-498-024), and (9-498-025). View Details
      Keywords: Organizational Design; Change Management; Electronics Industry
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      Beer, Michael. "Allentown Materials Corporation (A), (B),& (C) TN." Harvard Business School Teaching Note 498-042, December 1997.
      • December 1997
      • Case

      Making the Grade (A)

      By: Robert L. Simons
      Focuses on the dilemma of a young professor at a graduate school of business. He must decide what final grade to give a student who has worked extremely hard, but he is constrained by the school's "forced curve" grading policy. Designed to explore the multiple purposes... View Details
      Keywords: Design; Management Systems; Performance Evaluation; Motivation and Incentives; Education Industry
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      Simons, Robert L. "Making the Grade (A)." Harvard Business School Case 198-083, December 1997.
      • December 1997
      • Case

      Birman Industrial Products Corporation

      By: Janice H. Hammond
      Keywords: Product Design; Strategic Planning; Industrial Products Industry
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      Hammond, Janice H. "Birman Industrial Products Corporation." Harvard Business School Case 698-048, December 1997.
      • 1997
      • Working Paper

      Designs and the Structure of Firms and Industries - Chapter 1

      By: Carliss Y. Baldwin and Kim Clark
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      Baldwin, Carliss Y., and Kim Clark. "Designs and the Structure of Firms and Industries - Chapter 1." Harvard Business School Working Paper, No. 98-052, December 1997.
      • November 1997 (Revised July 1999)
      • Case

      Guidant: Cardiac Rhythm Management Business (A)

      By: Steven C. Wheelwright and Mikelle Eastley
      Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details
      Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry
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      Wheelwright, Steven C., and Mikelle Eastley. "Guidant: Cardiac Rhythm Management Business (A)." Harvard Business School Case 698-021, November 1997. (Revised July 1999.)
      • September 1997 (Revised November 1997)
      • Case

      Siam Cement Group,The: Corporate Philosophy (A)

      By: Lynn S. Paine and Prompilai Khunaphante
      In the face of Thailand's 1990 cement shortage, managers at Siam Cement Co., Thailand's largest cement provider, must decide how to allocate available supply and whether to attempt to uphold government-controlled prices among the company's agents. At issue is the... View Details
      Keywords: Business or Company Management; Corporate Social Responsibility and Impact; Resource Allocation; Cross-Cultural and Cross-Border Issues; Policy; Construction Industry; Thailand
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      Paine, Lynn S., and Prompilai Khunaphante. "Siam Cement Group,The: Corporate Philosophy (A)." Harvard Business School Case 398-018, September 1997. (Revised November 1997.)
      • August 1997
      • Case

      Orbital Sciences Corporation: ORBCOMM

      By: Das Narayandas and John A. Quelch
      In late 1993, Orbital Communications Corp. (OCC), a subsidiary of Orbital Sciences Corp., is developing a global two-way wireless data communications system, called "ORBCOMM," based on a 26-satellite constellation in low earth orbit. Service is scheduled to begin in... View Details
      Keywords: Business Subsidiaries; Business Model; Business Startups; Price; Global Strategy; Marketing Strategy; Demand and Consumers; Partners and Partnerships; Salesforce Management; Telecommunications Industry
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      Narayandas, Das, and John A. Quelch. "Orbital Sciences Corporation: ORBCOMM." Harvard Business School Case 598-027, August 1997.
      • July 1997
      • Supplement

      Allentown Materials Corporation: The Electronic Products Division (C)

      By: Michael Beer
      Supplements the (A) and (B) cases. Designed as an in-class handout. A rewritten version of an earlier supplement. View Details
      Keywords: Change Management; Strategy; Organizational Change and Adaptation; Electronics Industry; United States
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      Beer, Michael. "Allentown Materials Corporation: The Electronic Products Division (C)." Harvard Business School Supplement 498-025, July 1997.
      • June 1997 (Revised February 2000)
      • Case

      Walker and Company: Profit Plan Decisions

      By: Robert L. Simons and Ramsey Walker
      Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
      Keywords: Organizational Structure; Family and Family Relationships; Market Design; Management Systems; Planning; Profit; Performance Evaluation; Segmentation; Corporate Strategy; Investment Return; Publishing Industry
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      Simons, Robert L., and Ramsey Walker. "Walker and Company: Profit Plan Decisions." Harvard Business School Case 197-084, June 1997. (Revised February 2000.)
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