Publications

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December 2013 (Revised October 2014)
Case

The Munich Oktoberfest: From Local Tradition to Global Capitalism

By: Juan Alcacer, Christian Bettinger and Andreas Philippi

Oktoberfest, an annual festival held in Munich (Germany) for more than 200 years, has grown in recent decades into a hugely popular event that attracts 7 million visitors annually, a large proportion of which are foreign. In fact, Oktoberfest's global appeal is so... View Details

Keywords: Value Creation; Product Positioning; Marketing Channels; Global Strategy; Food and Beverage Industry; Ohio; Munich; Brazil; Bangalore; Beijing

April 2010
Teaching Note

Global Talent Management at Novartis (TN)

By: Jordan I. Siegel

Teaching Note for 708486. View Details

Keywords: Performance Evaluation; Talent and Talent Management; System; Multinational Firms and Management; Motivation and Incentives; Developing Countries and Economies; Pharmaceutical Industry; China

Web

Globalization and Emerging Markets - Course Catalog

HBS Course Catalog Globalization and Emerging Markets Course Number 1151 Associate Professor Reshmaan Hussam Spring; Q3Q4; 3.0 credits 27 Sessions Final Exam Career Focus Globalization and Emerging Markets... View Details

August 1997 (Revised March 1998)
Case

Unilever's Butter-Beater: Innovation for Global Diversity

By: Clayton M. Christensen and Jorg Zobel

Unilever, one of the world's largest food product manufacturers, has achieved impressive growth in Europe, primarily by acquiring local food companies. Initially Unilever allowed each acquired company to manage its own product development in a way that was tailored to... View Details

Keywords: Growth Management; Brands and Branding; Product Development; Mergers and Acquisitions; Local Range; Cross-Cultural and Cross-Border Issues; Marketing Strategy; Multinational Firms and Management; Innovation and Management; Food; Conflict Management; Food and Beverage Industry; Manufacturing Industry; Europe

Web

South Asia - Global Activities 2021

leads a teaching team of 14 faculty members, whose expertise spans the breadth of the School’s research units. SELPI features global cases as well as those focused specifically on India and South Asia written with the assistance of HBS’s... View Details

24 Apr 2014
News

Bringing a global perspective to corporate Australia

Peter Bohn (MBA 1998), managing director of the retail chain Diva in Eastern Europe, talks about the advantages of having a global business perspective. (Published April 2014) View Details

01 Aug 2001
News

Cleveland Global Alumni Conference a Sold-Out Success

"Build it and they will come," announced Donald Hastings (MBA '53), chair of the HBS Global Alumni Conference held May 15-18 at the Renaissance Cleveland Hotel. Greeting a record-breaking crowd of more than one thousand participants, he... View Details

Keywords: Hanna, Julia; Frank Batten (MBA '52); Colleges, Universities, and Professional Schools; Educational Services

November 2000
Case

beenz.com: Building "The Web's Currency" Into a Global Business

Beenz.com, an incentive-based Web currency and customer management tool, is reassessing its business in August 2000, one year after launch. The original vision was to make the currency globally available and recognized. However, the company's rapid internationalization... View Details

Keywords: Globalized Firms and Management; Growth Management; Internet and the Web; Marketing; Business Startups

20 Oct 2015
Working Paper Summaries

Internalizing Global Value Chains: A Firm-Level Analysis

Keywords: by Laura Alfaro, Pol Antras, Davin Chor & Paola Conconi

Article

The Great Divide in the Global Village

By: Bruce R. Scott

Keywords: Global Range

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June 2003
Case

Ford Argentina: Transforming a Global Industry in a Local Market

By: Lynda M. Applegate, Ramiro Montealegre, Laureano Berasategui and Paula Rodriguez Etchard

The president of Ford Argentina has to decide on the e-business approach at this subsidiary of Ford Motor Co. The approach must take into consideration the ambitious global e-business transformation proposed by the parent company within the context of a major economic... View Details

Keywords: Business Subsidiaries; Financial Crisis; Global Strategy; Technological Innovation; Problems and Challenges; Internet

21 Feb 2008
Other Presentation

Redefining Global Health Care: Narrowing the Gap Between Aspiration and Action

By: Michael E. Porter and Jim Yong Kim

Redefining Global Health Care: Narrowing the Gap Between Aspiration and Action View Details

Keywords: Health; United States

February 2012 (Revised April 2017)
Case

Schneider Electric: Becoming the Global Specialist in Energy Management

By: John D. Macomber and Rachna Tahilyani

Global electrical products company assesses growth and market demands in India. Company must decide between a products acquisition or developing a service business. Students need to be aware of different country conditions, demands on implementation of different... View Details

Keywords: Globalization; Energy; Management; Energy Industry

19 Feb 2019
Podcast

Uncertain times for global talent: News Corp's global mobility director on Brexit and U.S. policy changes

The recent wave of geopolitical events, including Brexit and changes in U.S. policies, are creating uncertainties for firms that must manage global talent. Rina Montalvo, News Corporation’s Director of Global Mobility, has an inside look at the impacts. How are these... View Details

2025
Working Paper

Bank Financing of Global Supply Chains

By: Laura Alfaro, Mariya Brussevich, Camelia Minoiu and Andrea Presbitero

Finding new international suppliers is costly, so most importers source inputs from a single country. We examine the role of banks in mitigating trade search costs during the 2018–2019 U.S.-China trade tensions. We match data on shipments to U.S. ports with the U.S.... View Details

Keywords: Financial Institutions; International Finance; Trade; Credit; United States; Asia