Publications

December 2007
Background Note

The Music Recording Industry: Digital Rocks

By: Stephen P. Bradley and Nancy Bartlett

Digital and mobile technologies profoundly and forever changed the long-held value proposition for the recorded music industry--the 12-song physical CD selling at $15. By 2007, it was apparent that the music recording business had become a digital business, and... View Details

Keywords: Arts; Disruption; Music Entertainment; Distribution; Practice; Technology Adoption; Value; Music Industry

Educators

November 2000 (Revised October 2005)
Case

TiVo

TiVo is a digital video recorder that allows viewers to watch what they want, when they want to watch it. Fourteen months into the launch, sales are very disappointing. Brodie Keast, VP of marketing and sales, wants to combine a catchy communications campaign, product... View Details

Keywords: Marketing Communications; Product Launch; Television Entertainment; Innovation and Invention; Electronics Industry

Educators

December 1977
Article

Utility Functions for Simple Games

By: A. E. Roth

Keywords: Games, Gaming, and Gambling

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe

Educators

01 Sep 2010
News

A CEO Goes Undercover

had agreed to work at different jobs in my company. But I would not appear as myself, the president and CEO of Herschend Family Entertainment (HFE), one of America’s premier, privately held theme-park operators. Instead, I would be “John... View Details

Keywords: Joel Manby; reality television; social class; Arts, Entertainment; Arts, Entertainment

October 2010
Teaching Note

Nettwerk: Digital Marketing in the Music Industry (TN)

By: John A. Deighton and Leora Kornfeld

Teaching Note for 510055. View Details

Keywords: Music Entertainment; Internet and the Web; Contracts; Arts; Projects; Venture Capital; Music Industry

Josh Yguado is the CEO and Cofounder of Jam City, one of the most successful mobile entertainment companies in the world with more than a billion game downloads and 20 million monthly users. Founded in 2010, Jam City is an international... View Details

Keywords: Arts & Culture;#29;#Entertainment;#37;#Gaming

01 Dec 2013
News

14 for '14

draws the most viewers and revenue (as opposed to just drawing buzz). And everyone in the entertainment industry will keep trying to understand how to best leverage social media—or control it when fans' and critics' reactions aren't... View Details

Keywords: Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment; Arts, Entertainment

18 Apr 2018
First Look

First Look at New Research and Ideas, April 18, 2018

the industry and in China. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/909403 Harvard Business School Case 216-052 Bankruptcy at Caesars Entertainment Caesars Entertainment was a large... View Details

Keywords: Sean Silverthorne

22 Jun 2022

Entertainment, Media & Sports at HBS

Wonder what an MBA could do to help with your professional growth? Hear from alumni in the entertainment & media industry as they reflect on their MBA experience. Click to see alumni profiles of featured panelists. View Details

02 May 2023
Blog Post

From Harvard Business School to Spotify: Four Lessons in My Journey to Land My Dream Job

your MBA experience From the first day of my MBA, my classmates knew that I loved music and wanted to explore careers in Entertainment and Media. On the professional front, I joined the Entertainment &... View Details

Summer 2017
Article

Measuring Consumer Preferences for Video Content Provision via Cord-Cutting Behavior

By: Jeffrey Prince and Shane Greenstein

The television industry is undergoing a generational shift in structure; however, many demand-side determinants are still not well understood. We model how consumers choose video content provision among over-the-air (OTA), paid subscription to cable or satellite, and... View Details

Keywords: Information Technology; Service Delivery; Consumer Behavior; Television Entertainment; Service Industry; Media and Broadcasting Industry

March 2012
Article

The New Science of Viral Ads

By: Thales Teixeira

It's the holy grail of digital marketing: the viral ad, a pitch that large numbers of viewers decide to share with family and friends. Several techniques derived from new technology can help advertisers attain this. In our research, two colleagues and I use... View Details

Keywords: Digital Marketing; Information Technology; Research; System; Marketing; Emotions; Television Entertainment

February 1999
Case

Tele-Communications, Inc. (A): Cascading Miracles

By: Thomas R. Eisenmann

John Malone, CEO of Tele-Communications, Inc. (TCI), the largest U.S. cable television company, is in the midst of a strategic and operational turnaround. TCI has been losing market share to direct-to-home satellite broadcasters, and Malone is considering a bold new... View Details

Keywords: Technological Innovation; Operations; Television Entertainment; Business Strategy; Volatility; Telecommunications Industry; United States