Publications

September 2009 (Revised April 2020)
Case

VIZIO, Inc.

By: Krishna G. Palepu and Elizabeth A. Kind

William Wang, CEO of VIZIO, Inc., was proud of his company's success in providing affordable flat screen TVs. Since its founding in 2002, VIZIO had grown to over $2 billion in revenue and was one of the top three flat panel TV brands, along with Samsung and Sony. Faced... View Details

Keywords: Financial Crisis; Financing and Loans; Price; Growth and Development Strategy; Competitive Strategy; Electronics Industry; Electronics Industry

January 2009 (Revised January 2010)
Case

Responding to the Wii?

By: Andrei Hagiu and Hanna Halaburda

After years of gaming console industry leadership, how should Sony respond to the overwhelming success of competitor Nintendo's user-friendly Wii over Sony's high-tech PlayStation 3? It was August 2008 and Kazuo Hirai, chief executive of Sony Computer Entertainment... View Details

Keywords: Games, Gaming, and Gambling; Two-Sided Platforms; Industry Structures; Competitive Strategy; Electronics Industry; Electronics Industry

25 Sep 2000
Research & Ideas

More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry

1960, electronic data processing as well as information storage and retrieval had made a lasting impression in both the private and the public sectors, and discoveries and improvements in areas such as circuit design and solid-state View Details

Keywords: by Staff; Computer; Consumer Products; Technology

December 2009 (Revised November 2012)
Teaching Note

Philips versus Matsushita: The Competitive Battle Continues (TN)

By: Christopher A. Bartlett

Teaching Note for [910410]. View Details

Keywords: Electronics Industry; Electronics Industry

March 1992 (Revised April 2000)
Case

Joline Godfrey and the Polaroid Corporation (A)

By: Linda A. Hill and Nancy A Kamprath

Describes how Joline Godfrey, an intrapreneur at the Polaroid Corp., introduced and developed a project that could help Polaroid move to a more service- as opposed to product-oriented focus. Also depicts the mentor-protege relationship between Godfrey and Gerald... View Details

Keywords: Corporate Entrepreneurship; Rank and Position; Leading Change; Problems and Challenges; Change; Electronics Industry; Electronics Industry

14 Feb 2007
Op-Ed

Tata-Corus: India’s New Steel Giant

pressure from cut-throat competition in mainland China. Even though TCL was one of the largest Chinese TV manufacturers (even prior to the acquisition of Thomson's assets), commodity TVs and other consumer electronics items were not... View Details

Keywords: by Tarun Khanna

05 Sep 2000
What Do You Think?

Whither the Information Economy?

founder of Napster, would probably agree with the assertion. While Harlan Cleveland foresaw the dimensions of the Information Economy, what he may have underestimated was the ease with which information, proprietary or not, could be transmitted and exchanged View Details

Keywords: by James Heskett

27 Jan 2015
First Look

First Look: January 27

The Effect of Service Quality and Competition on Demand By: Balasubramanian, Karthik, and David F. Drake Abstract—The use of electronic money transfer through cellular networks ("mobile money") is rapidly increasing in the... View Details

Keywords: Sean Silverthorne

30 Sep 2014
First Look

First Look: September 30

it a wise idea to model the revamped club after its namesake in Las Vegas that had become North America's highest-grossing club by focusing on electronic dance music and featuring a high-profile DJ every night? Could Strauss and... View Details

Keywords: Sean Silverthorne

03 Apr 2012
First Look

First Look: April 3

this note:http://cb.hbsp.harvard.edu/cb/product/812098-PDF-ENG Integrated Assurance at Philips Electronics N.V. Robert G. Eccles and Daniela SaltzmanHarvard Business School Case 412-054 Philips Electronics... View Details

Keywords: Carmen Nobel

June 1993
Teaching Note

Circuit City Stores, Inc. (A) TN

By: William J. Bruns Jr.

Teaching Note for (9-191-086). View Details

Keywords: Electronics Industry; Electronics Industry

January 1991 (Revised January 1993)
Case

Xerox Corp.: The Customer Satisfaction Program

In August 1990 the president and executive vice president of Xerox are reviewing the progress made on its customer satisfaction program. The emphasis placed on the program, the success of the program to date, and the drive to achieve the corporate goals of customer... View Details

Keywords: Customer Satisfaction; Electronics Industry; Electronics Industry

January 1991 (Revised November 1994)
Case

Black Caucus Groups at Xerox Corp. (A)

In 1970 Xerox had a very progressive affirmative action program yet, once hired, black employees faced serious problems, due both to overt discrimination and to their exclusion from the informal networks of support, information and mentoring that the other salespeople... View Details

Keywords: Prejudice and Bias; Alliances; Race Characteristics; Employees; Electronics Industry; Electronics Industry; United States