Publications

December 1998 (Revised May 1999)
Case

PlaceWare: Issues in Structuring a Xerox Technology Spinout

Xerox has established a process to spin out technologies it develops that do not fit with its current business needs. To structure these "spinouts," a number of issues arise on how to treat people and intellectual property. PlaceWare is the first technology to go... View Details

Keywords: Technology; Commercialization; Corporate Entrepreneurship; Intellectual Property

2002
Dissertation

The Venture Capitalist as Entrepreneur: Characteristics and Dynamics within VC Firms

By: Noam Wasserman

Keywords: Venture Capital; Corporate Entrepreneurship

September 2006 (Revised February 2007)
Case

Friendster (A)

By: Mikolaj Jan Piskorski and Carin-Isabel Knoop

In January 2006, the president of Friendster needs to choose between two strategic options to revive the company. Friendster started the social networking industry in 2003, but has been overtaken by MySpace and Facebook. The two options are: 1) offer new features to... View Details

Keywords: Value Creation; Competitive Advantage; Corporate Entrepreneurship; Social and Collaborative Networks; Brands and Branding; Service Industry

June 2008 (Revised July 2008)
Case

How Serial Entrepreneurs Build and Manage a Board of Directors in a Venture-Backed Start Up

By: Michael J. Roberts, William A. Sahlman and Sasha Novakovich

This case includes structured interviews with four serial entrepreneurs about the way in which they built and used their boards in each of their companies and what they have learned through that process. These entrepreneurs were asked similar questions, such as "How do... View Details

Keywords: Business Startups; Entrepreneurship; Corporate Governance; Governing and Advisory Boards

June 2014
Teaching Note

Steve Carpenter at Cake Financial

By: Thomas R. Eisenmann

After investing $9 million of venture capital, Cake Financial had failed to reach critical mass. In early 2010 Cake's assets were sold and the company was dissolved. Founded in 2006, the San Francisco-based Internet company allowed users to monitor their investments... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

January 2014
Case

Steven Carpenter at Cake Financial (Abridged)

By: Thomas R. Eisenmann, Joseph B. Fuller and Shikhar Ghosh

Steven Carpenter reflects on the successes and failures of his recent venture, Cake Financial. Carpenter had just sold the four-year-old startup and was at work on a new business plan. But first, he wanted to understand why Cake Financial, a service that allowed users... View Details

Keywords: Corporate Entrepreneurship; Business or Company Management; Business Model; Growth and Development Strategy; Business Strategy; Internet; Financial Services Industry; Web Services Industry

April 2007 (Revised March 2018)
Case

M-TRONICS (A)

By: Joseph L. Bower and Lynda M. Applegate

The new CEO of a small manufacturing firm pursues growth through the launch of Entrepreneurial Subsidiaries. While the firm grows revenues from $600 million to over $2 billion in 10 years, problems surface as the subsidiaries are integrated into the established... View Details

Keywords: Business Subsidiaries; Business Model; Corporate Entrepreneurship; Growth and Development Strategy; Integration

April 1999
Case

Trexel

Describes an interesting plastics technology and an entrepreneur's attempts to build a business around it. Highlights issues around managing technical and market risk. Teaching purpose: Highlights difficult decisions around building a business off of an unproven... View Details

Keywords: Business or Company Management; Business Startups; Risk Management; Risk and Uncertainty; Information Technology; Corporate Entrepreneurship

September 2009 (Revised November 2021)
Case

OnStar: Not Your Father's General Motors

By: Clayton M. Christensen

After two years of less than stellar performance resulting in sales well below plan, senior management at General Motors (GM) mobile telecommunications service start-up, OnStar, recognized that without a substantial change in their strategy, support for the venture... View Details

Keywords: Change Management; Decision Choices and Conditions; Growth and Development Strategy; Corporate Strategy; Technology; Risk and Uncertainty; Joint Ventures; Corporate Entrepreneurship; Product Positioning; Risk Management; Auto Industry; Telecommunications Industry

July 2024
Case

Freelancer, Ltd.

By: Christopher Stanton, Karim R. Lakhani, Jin Hyun Paik and Nina Cohodes

Over the course of the 2010s, the rapid advancement of mobile technologies and the rise of online freelancing platforms seemed to portend a radical transformation of labor markets into on-demand, flexible talent pools. Even though several Fortune 500... View Details

Keywords: Freelancers; Labor Markets; Internet and the Web; Digital Platforms; Corporate Entrepreneurship; Human Capital; Change Management; Globalized Firms and Management; Employment; Global Range; Employment Industry

February 2006
Case

Bumble and bumble: Building a Successful Business in Beauty and Fashion

By: Nancy F. Koehn and Erica Helms

Explores the creation and subsequent rise of Bumble and bumble, a trend-setting hair-care company. Analyzes the vision and achievements of the founding entrepreneur, Michael Gordon, and charts the evolution of the company within the $230 billion global beauty industry.... View Details

Keywords: Corporate Entrepreneurship; Brands and Branding; Mergers and Acquisitions; Business Strategy; Financial Condition; Business Growth and Maturation; Success; Distribution; Beauty and Cosmetics Industry; Fashion Industry

1999
Chapter

The Financial Perspective: What Should Entrepreneurs Know?

By: William A. Sahlman

Keywords: Entrepreneurship; Corporate Finance

01 Jun 2022
News

3-Minute Briefing: Earl “Butch” Graves Jr. (MBA 1988)

making public information more public. A big part of my job is to hold corporate America accountable to ensure DEI is more than a sideshow or a check-the-box commitment. Our goal is to help and assist, not to embarrass. I’m looking for a... View Details

Keywords: Julia Hanna

01 Apr 2002
News

Student Conferences Spark Discussion, Promote Interaction

guru Esther Dyson, chairman of EDventure Holdings; Matthew Szulik, president and CEO of the open-source software company Red Hat, Inc.; and Dean Kamen (7th OPM), chairman and CEO of Segway LLC and creator of the Segway Human Transporter. A Saturday morning panel... View Details

Keywords: H Naylor Fitzhugh; Colleges, Universities, and Professional Schools; Educational Services

01 Jan 2011
News

Hüsnü Özyeğin, MBA 1969

the launch of a new bank, Finansbank, selling both his homes and moving his wife, son, and daughter into a rental. "Entrepreneurship really means taking risks," says Özyeğin, who during that first year successfully opened four branches, focused on View Details

February 2010
Case

Shurgard Self-Storage: Expansion to Europe (Abridged)

By: Richard G. Hamermesh

Shurgard, a U.S.-based firm that rents storage facilities to consumers and small businesses, is considering financing options for rapid expansion of its European operations. Five years after entering Europe, Shurgard Europe has opened 17 facilities in Belgium, France,... View Details

Keywords: Business Model; Business Growth and Maturation; Multinational Firms and Management; Logistics; Corporate Entrepreneurship; Trade; Equity; Corporate Finance; United States; Europe