Filter Results:
(1,723)
Show Results For
- All HBS Web
(4,245)
- People (33)
- News (1,338)
- Research (1,723)
- Events (12)
- Multimedia (14)
- Faculty Publications (852)
Show Results For
- All HBS Web
(4,245)
- People (33)
- News (1,338)
- Research (1,723)
- Events (12)
- Multimedia (14)
- Faculty Publications (852)
Sort by
- 09 Nov 2022
- In Practice
COP27: What Can Business Leaders Do to Fight Climate Change Now?
The US government’s newly passed Inflation Reduction Act will direct $370 billion toward advancing renewal energy and reducing greenhouse gas emissions—the country's largest investment in fighting climate change so far. As business and government leaders around the... View Details
Keywords: by Lynn Schenk and Danielle Kost
- 01 Sep 2009
- First Look
First Look: September 1
sought to bring under its banner key intellectual property (IP) from the nascent field of stem cell technology. As such, iZumi would need to acquire the rights to several groundbreaking scientific developments that had recently occurred... View Details
Keywords: Martha Lagace
- March 2022 (Revised July 2022)
- Teaching Note
Camera IQ and the Metaverse: Building Augmented Reality Brand Experiences
By: Jill Avery
Camera IQ, a camera marketing software company that empowered brands to create and launch augmented reality experiences (AREs) across social platforms, had just raised an additional $5 million to fund further product development and expand its marketing and sales... View Details
Keywords: Brand Management; Virtual Reality; Augmented Reality; B2B; E-commerce; Technology Platform; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Digital Marketing; Internet and the Web; Growth Management; Customer Relationship Management; Customer Value and Value Chain; Social Media; Applications and Software; Digital Platforms; Advertising Industry; United States
- 03 Jan 2007
- First Look
First Look: January 3, 2007
Working PapersCan Higher Prices Stimulate Product Use? Evidence from a Field Experiment in Zambia Authors:Nava Ashraf, James Berry, and Jesse M. Shapiro Abstract The pricing of health products in the developing world has become a center... View Details
Keywords: Sean Silverthorne
- June 1994 (Revised September 1994)
- Background Note
Commercializing Technology: Imaginative Understanding of User Needs
The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
- January 2024 (Revised June 2024)
- Case
School of Rock: Tuning into Structured Empowerment (A)
By: Tatiana Sandino, Jeffrey Rayport, Samuel Grad and Stacy Straaberg
In summer 2021, School of Rock was a youth-oriented music education company with 291 franchise- and company-owned schools globally. Before CEO Rob Price’s hire in 2017, School of Rock’s nonconformist rock ‘n’ roll culture led to variability in teaching styles,... View Details
Keywords: Business Growth and Maturation; Business Plan; Change Management; Transformation; Communication Strategy; Decisions; Curriculum and Courses; Teaching; Employee Relationship Management; Knowledge Sharing; Leadership Style; Business or Company Management; Growth and Development Strategy; Management Style; Marketing Strategy; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Franchise Ownership; Performance Expectations; Performance Improvement; Strategic Planning; Attitudes; Conflict Management; Corporate Strategy; Applications and Software; Technology Adoption; Education Industry; Music Industry; Massachusetts; United States
Sandino, Tatiana, Jeffrey Rayport, Samuel Grad, and Stacy Straaberg. "School of Rock: Tuning into Structured Empowerment (A)." Harvard Business School Case 124-043, January 2024. (Revised June 2024.)
- 17 Jun 2011
- HBS Case
KFC’s Explosive Growth in China
humble. "There's no room for ego," Su explained in the case. "China doesn't have the same culture of individualism that is present in the United States." Su's strategy was that KFC "would not be seen as a foreign presence but as part of the... View Details
- April 2012 (Revised May 2012)
- Case
EILEEN FISHER: Repositioning the Brand
By: Anat Keinan, Jill Avery, Fiona Wilson and Michael Norton
Well-established fashion brand Eileen Fisher has traditionally appealed to older women. However, to drive growth, Eileen Fisher's management team wants to target a younger demographic and has revamped its Fall product line to offer more fashionable styles to appeal to... View Details
Keywords: Marketing; Brand Management; Brand Positioning; Market Segmentation And Target Market Selection; Retailing; Fashion; Corporate Social Responsibility; Brands and Branding; Product Positioning; Segmentation; Social and Collaborative Networks; Growth and Development Strategy; Social Media; Retail Industry; Fashion Industry
Keinan, Anat, Jill Avery, Fiona Wilson, and Michael Norton. "EILEEN FISHER: Repositioning the Brand." Harvard Business School Case 512-085, April 2012. (Revised May 2012.)
- April 1990 (Revised November 1992)
- Case
Population Services International: The Social Marketing Project in Bangladesh (Abridged)
By: James E. Austin
Population Services International (PSI) was a not-for-profit agency founded to disseminate family planning information and to market birth control products, primarily in less developed countries seeking to curb their population explosions. In 1976, PSI concluded an... View Details
Keywords: Conferences; Developing Countries and Economies; Information Publishing; Growth and Development Strategy; Marketing Strategy; Social Marketing; Agreements and Arrangements; Product; Nonprofit Organizations; Pharmaceutical Industry; Bangladesh; Washington (state, US)
Austin, James E. "Population Services International: The Social Marketing Project in Bangladesh (Abridged)." Harvard Business School Case 590-061, April 1990. (Revised November 1992.)
- 12 Mar 2006
- Research & Ideas
New Research Explores Multi-Sided Markets
MIT), Jean-Charles Rochet (IDEI, Toulouse), and David Evans (NERA, now LECG and University College London). It is indeed a very new area: The first two or three papers on this topic were written in 2002-2003, and I was lucky enough to be working with the authors right... View Details
- 24 Apr 2012
- First Look
First Look: April 24
and resource-efficient development with the use of information and communication technologies to better manage complex urban systems. Book: http://www.routledge.com/books/details/9780415893169/ Integrated... View Details
Keywords: Carmen Nobel
- 21 Jun 2022
- HBS Case
Free Isn’t Always Better: How Slack Holds Its Own Against Microsoft Teams
Salesforce, which acquired the firm in 2021. Microsoft, meanwhile, was finally able to draw users to Teams, the free business communication platform it introduced in 2017 as part of Office 365. "Can these collaborative software platforms... View Details
- 22 Apr 2002
- Research & Ideas
Does Spirituality Drive Success?
Company based in Boston, Glassman (HBS MBA '69) said issues such as homelessness, women's rights and outreach to the gay and lesbian community have shaped his own life and the life of his business. Seven years ago, for instance,... View Details
- 20 Dec 2010
- Research & Ideas
Panama Canal: Troubled History, Astounding Turnaround
possible case of that solution, at least in a modern context. It did not work particularly well. The United States could intervene to promote democracy and the rule of law, but those interventions failed until the Panamanians developed... View Details
- 2008
- Article
Industrial Specialization and Regional Clusters in the Ten New EU Member States
By: Orjan Solvell, Christian H.M. Ketels and Goran Lindqvist
Purpose—The purpose of this paper is to provide an analysis of regional concentration patterns within ten new European Union (EU) member states, EU10, and make comparisons with EU15 and the US economy.
Design/methodology/approach—Industrial... View Details
Design/methodology/approach—Industrial... View Details
Keywords: Geographic Location; Policy; Employment; Industry Clusters; Industry Structures; European Union; United States
Solvell, Orjan, Christian H.M. Ketels, and Goran Lindqvist. "Industrial Specialization and Regional Clusters in the Ten New EU Member States." Special Issue on Macro and Micro Level Competitiveness Competitiveness Review 18, nos. 1/2 (2008): 104 – 130.
- September 2007 (Revised December 2008)
- Case
Michael Fernandes at Nicholas Piramal
By: Michel Anteby and Nitin Nohria
Michael Fernandes, the Director of Custom Manufacturing Operations at the pharmaceutical company Nicholas Piramal India Limited (NPIL), schedules a meeting with three of his reports, whose interpersonal conflicts with one another are causing his business development... View Details
Keywords: Interpersonal Communication; Management Skills; Groups and Teams; Conflict Management; Cooperation; Pharmaceutical Industry; India; United Kingdom; Canada
Anteby, Michel, and Nitin Nohria. "Michael Fernandes at Nicholas Piramal." Harvard Business School Case 408-001, September 2007. (Revised December 2008.)
- May 2022
- Case
Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign
This case provides an overview of “Franz for Life,” an advertising campaign that independent advertising agency Mekanism created and executed to revitalize the brand image of Franzia, a low-cost boxed wine. For several years, Franzia’s popularity declined among... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (A): Mekanism and the Franz for Life Campaign." Harvard Business School Case 522-055, May 2022.
- 06 Oct 2020
- Sharpening Your Skills
18 Tips Managers Can Use to Lead Through COVID's Rising Waters
relentlessly communicate, communicate, communicate. This is to avoid rumors developing that muddy the waters. Collaboration. This is a time for you to call on the resources, the capabilities of all of your employees, all of your team... View Details
Keywords: by Sean Silverthorne
- 30 Mar 2003
- Research & Ideas
The Future of IT Consulting
The explosion of "computer-to-computer" communication in the twenty-first century is triggering a growth phase for IT consultants. Harvard Business School professor Richard Nolan and HBS Interactive Senior Vice President Larry... View Details
- 03 Oct 2005
- Research & Ideas
The Truck Driver Who Reinvented Shipping
Malcolm P. McLean, a truck driver, fundamentally transformed the centuries-old shipping industry, an industry that had long decided that it had no incentive to change. By developing the first safe, reliable, and cost effective approach to... View Details