Publications

Publications

Filter Results: (2,724) Arrow Down
Filter Results: (2,724) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 42 of 2,724 Results →
  • March 2024
  • Teaching Note

CyberArk: Fearlessly Forward in a Digital World

By: David B. Yoffie
Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
Keywords: Cybersecurity; Strategy
Related
  • October 2019 (Revised February 2023)
  • Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han
Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
Related
  • February 2022
  • Teaching Note

Magrabi: Fulfilling the Vision for the Future

By: John Beshears
Teaching Note for “Magrabi: Fulfilling the Vision for the Future” (Harvard Business School Case No. 920-009). View Details
Keywords: Habit; Retail; Sales Effectiveness
Related
  • December 2006 (Revised August 2013)
  • Teaching Note

Hexcel Turnaround -- 2001 (A), (B) and (C)

By: Paul W. Marshall
This is the teaching note that is supplemental to the Hexcel Cases A, B & C. View Details
Keywords: Private Equity; Negotiation; Management Teams; Organizational Change and Adaptation; Strategy; Change Management; Crisis Management; Borrowing and Debt; Aerospace Industry; Electronics Industry; United States
Related
  • February 2023
  • Supplement

Dr. Andrea Pusic, Video Supplement

By: Robert S. Kaplan
Video supplement to aid in the teaching of "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care," HBS case no. 122-010. View Details
Related
  • 06 May 2022
  • News

Professor David Moss: Strengthen

  • June 2022
  • Teaching Note

Katie Couric Media: Landing the First Client

By: N. Louis Shipley, William R. Kerr and Paige Boehmcke
Developed for teaching Entrepreneurial Sales, the Katie Couric Media case supports class discussion on client selection, sales strategy, and scaling a startup media firm. View Details
Keywords: Customer Relationship Management; Marketing; Mergers And Acquisitions; Start-up; Entrepreneurship; Sales; Business and Stakeholder Relations; Media and Broadcasting Industry
Related

    Dennis Campbell

    Dennis W. Campbell is currently the Dwight P. Robinson Jr. Professor of Business Administration at Harvard Business School. His research and teaching activities focus broadly on how management control systems can be designed to balance short-term strategy execution... View Details

    Keywords: financial services; service industry; hotels ＆ motels; consumer products; restaurant; manufacturing; professional services

      Gunnar Trumbull

      Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

      Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

      Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
      • March 2022
      • Module Note

      International Macroeconomics with Global Crises

      By: Alberto Cavallo
      This note introduces a module of cases used at Harvard Business School (HBS) to teach fundamental concepts of international macroeconomics through the discussion of global crises. First, to provide context, it gives a brief overview of the module. Then, it describes... View Details
      Keywords: International Economy; Crisis; Macroeconomics; Globalized Economies and Regions
      Related
      • September 2023
      • Teaching Note

      Fighting the Battle of the Bulge—Evaluating Do Good/Do Well Innovations in Morbid Obesity Treatment

      By: Regina E. Herzlinger
      Teaching Note for HBS Case No. 304-009. The case is part of the first module of the Innovating in Health Care course. Its purpose is to demonstrate how to evaluate the “do good” and do well” potential of a health care innovation. View Details
      Keywords: Innovation In Healthcare Delivery; Innovation; Obesity; Digital Health; Weight Loss; Health Care and Treatment; Innovation and Management; Business Model; Medical Specialties; Mission and Purpose; Health Industry
      Related
      • December 2023
      • Teaching Note

      Three Decades of Cluster Policy in Catalonia: What's Next?

      By: Christian H.M. Ketels
      The TN provides conceptual background and a suggested teaching plan for using the HBS case 724-404. It discusses the concepts and issues related to the main teaching objectives of the case, i.e. the nature and effective structuring of cluster-based economic... View Details
      Keywords: Economic Sectors; Government and Politics; Policy; Development Economics; Spain
      Related
      • 28 Jan 2022
      • News

      Professor Bob Kaplan: Origins

      • April 2021
      • Teaching Note

      Thingtesting: Launching a Brand Discovery and Testing Digital Community

      By: Ayelet Israeli and Jill Avery
      Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
      Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
      Related
      • April 2024
      • Teaching Note

      Ferrari: Shifting to Carbon Neutrality

      By: Raffaella Sadun
      Teaching Note for HBS Case No. 723-446. A sports car manufacturer commits to carbon neutrality and to electrifying a large part of its car fleet. View Details
      Keywords: Strategic Planning; Corporate Social Responsibility and Impact; Leadership Style; Environmental Sustainability; Auto Industry; Italy
      Related
      • February 2019
      • Supplement

      KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

      By: Ramon Casadesus-Masanell
      This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
      Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
      Related

        Willy C. Shih

        Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

        Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor

          Willis M. Emmons

          WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

          Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities
          • March 2011 (Revised June 2016)
          • Case

          Hungary: Economic Crisis and a Shift to the Right

          By: Rafael M. Di Tella, Matthew C. Weinzierl and Jacob Kuipers
          Instructors may also obtain a Teaching Note, written by this case's author, that provides suggestions for using this case effectively in the classroom. View Details
          Keywords: Economics; Financial Crisis; Hungary
          Related
          • October 2015
          • Teaching Note

          DRW Technologies (Brief Case)

          By: Stephen A. Greyser and William Ellet
          Teaching note for case 916-535. This note addresses use of the case at different levels and in different courses, with considerable role play suggestions. Updated in September 2020, and now includes a supplemental section with specific experience-based guides for use... View Details
          Related