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  • 23 Feb 2022
  • Video

Sharing Insights: Part One

  • June 2024
  • Teaching Note

Numenta in 2020: The Future of AI

By: David B. Yoffie
In 2020, Numenta’s co-founder, Jeff Hawkins, completed his pathbreaking research on artificial intelligence. His co-founder and CEO, Donna Dubinsky, had to find a business model to monetize the technology. This teaching note explores the challenges of building a... View Details
Keywords: Artificial Intelligence; Monetization; Strategy; Intellectual Property; AI and Machine Learning; Business Model; Entrepreneurship; Technology Industry
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  • February 2023
  • Teaching Note

The Brigham and Women’s Hospital Innovation Hub: Driving Internal Innovation

By: Ariel Dora Stern, Robert S. Huckman and Sarah Mehta
A teaching note to accompany the case entitled “The Brigham and Women’s Hospital Innovation Hub: Driving Internal Innovation” (619-026). View Details
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  • 02 May 2022
  • Video

Professor David Moss: Strengthen

  • March 2022
  • Module Note

Navigating Nascent Industries and Product Categories

By: Rory McDonald
This Note introduces a module of cases used at Harvard Business School to teach fundamental concepts about navigating nascent industries and product categories. It elaborates a set of ‘innovation tensions’ that managers must address in these domains. In connecting the... View Details
Keywords: Nascent Industries; Product; Innovation and Management; Strategy
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    Willy C. Shih

    Willy Shih is the Robert and Jane Cizik Professor of Management Practice in Business Administration.  He is part of the Technology and Operations Management Unit, and he teaches in the MBA and Executive Education Programs.  His expertise is in manufacturing, product... View Details

    Keywords: aerospace; automotive; biotechnology; communications; computer; digital imaging; electrical equipment; electronics; entertainment; high technology; industrial goods; information technology industry; manufacturing; retailing; semiconductor
    • February 2023
    • Supplement

    Dr. Andrea Pusic, Video Supplement

    By: Robert S. Kaplan
    Video supplement to aid in the teaching of "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care," HBS case no. 122-010. View Details
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      Willis M. Emmons

      WILLIAM (WILLIS) EMMONS is Senior Lecturer and Director of the C. Roland Christensen Center for Teaching and Learning at Harvard Business School, a position he has held since 2004.  As Director of the Christensen Center, Emmons oversees programs to... View Details

      Keywords: airline; infrastructure industry; pharmaceuticals; telecommunications; utilities

        Gunnar Trumbull

        Gunnar Trumbull is the Phillip Caldwell Professor of Business Administration at Harvard Business School.

        Professor Trumbull’s primary area of expertise in political economy, with a focus on consumer and regulatory politics. His book Strength in... View Details

        Keywords: agribusiness; consumer products; credit card; financial services; food; food processing; grocery; microfinance; retail financial services; retailing
        • 06 May 2022
        • News

        Professor David Moss: Strengthen

        • March 2022
        • Module Note

        International Macroeconomics with Global Crises

        By: Alberto Cavallo
        This note introduces a module of cases used at Harvard Business School (HBS) to teach fundamental concepts of international macroeconomics through the discussion of global crises. First, to provide context, it gives a brief overview of the module. Then, it describes... View Details
        Keywords: International Economy; Crisis; Macroeconomics; Globalized Economies and Regions
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        • February 2022
        • Teaching Note

        Magrabi: Fulfilling the Vision for the Future

        By: John Beshears
        Teaching Note for “Magrabi: Fulfilling the Vision for the Future” (Harvard Business School Case No. 920-009). View Details
        Keywords: Habit; Retail; Sales Effectiveness
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        • December 2006 (Revised August 2013)
        • Teaching Note

        Hexcel Turnaround -- 2001 (A), (B) and (C)

        By: Paul W. Marshall
        This is the teaching note that is supplemental to the Hexcel Cases A, B & C. View Details
        Keywords: Private Equity; Negotiation; Management Teams; Organizational Change and Adaptation; Strategy; Change Management; Crisis Management; Borrowing and Debt; Aerospace Industry; Electronics Industry; United States
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        • October 2019 (Revised February 2023)
        • Case

        Gupta Media: Performance Marketing in the Digital Age

        By: V. Kasturi Rangan and Courtney Han
        Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details
        Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry
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        • 28 Jan 2022
        • News

        Professor Bob Kaplan: Origins

        • 24 Feb 2022
        • Video

        Professor Arthur Segel: Unexpected

        • December 2023
        • Teaching Note

        Three Decades of Cluster Policy in Catalonia: What's Next?

        By: Christian H.M. Ketels
        The TN provides conceptual background and a suggested teaching plan for using the HBS case 724-404. It discusses the concepts and issues related to the main teaching objectives of the case, i.e. the nature and effective structuring of cluster-based economic... View Details
        Keywords: Economic Sectors; Government and Politics; Policy; Development Economics; Spain
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        • February 2019
        • Supplement

        KITEA: Democratizing Furniture in Morocco (PowerPoint supplement)

        By: Ramon Casadesus-Masanell
        This PowerPoint accompanies the KITEA cases and the associated teaching note. The KITEA series of cases (A-F) details how the Moroccan furniture company KITEA prepared for the entry of IKEA into the Moroccan market and describes the outcome of that entry. View Details
        Keywords: KITEA; IKEA; Furniture; Furniture Industry; Entry Strategy; Responding To Entry; Localization; Competitive Interaction; Private Sector; For-Profit Firms; Business Model; Business Strategy; Strategic Planning; Competitive Strategy; Competitive Advantage; Adaptation; Corporate Strategy; Retail Industry; Africa; North Africa; Morocco
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        • April 2021
        • Teaching Note

        Thingtesting: Launching a Brand Discovery and Testing Digital Community

        By: Ayelet Israeli and Jill Avery
        Teaching Note for the "Thingtesting: Launching a Brand Discovery and Testing Digital Community" HBS Case No. 520-086. View Details
        Keywords: Influencer Marketing; Influencers; Influencer; Monetization; Monetization Strategy; Female; Female Entrepreneur; Female Protagonist; Direct-to-consumer; Marketing; Brands and Branding; Marketing Strategy; Venture Capital; Entrepreneurship; Marketing Communications; Consumer Products Industry; Financial Services Industry; Advertising Industry; London; United Kingdom; Europe; North America
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        • March 2024
        • Teaching Note

        CyberArk: Fearlessly Forward in a Digital World

        By: David B. Yoffie
        Teaching Note for HBS Case No. 724-382. CyberArk was a leader in privileged access management and was an emerging leader in security identity. This case explores strategies in cybersecurity and whether big bets are needed to become a global leader. View Details
        Keywords: Cybersecurity; Strategy
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