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(1,328)
- News (247)
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- Faculty Publications (696)
Show Results For
- All HBS Web
(1,328)
- News (247)
- Research (966)
- Multimedia (5)
- Faculty Publications (696)
- Article
The Resource Allocation Process in Nutrition Policy Planning
By: John A. Quelch
Quelch, John A. "The Resource Allocation Process in Nutrition Policy Planning." American Journal of Clinical Nutrition 32, no. 5 (May 1979): 1058–1065.
- 1983
- Book
Marketing Communications in a Changing Environment
By: John A. Quelch
Quelch, John A. Marketing Communications in a Changing Environment. Harvard Business School Press, 1983. (Edited compilation of Harvard Business Review articles, No. 14081, Monograph.)
- 1980
- Chapter
The Builder and Energy Conservation: A New Target for Public Policymakers
By: John A. Quelch
Quelch, John A. "The Builder and Energy Conservation: A New Target for Public Policymakers." In Advances in Consumer Research, Volume 7, edited by Jerry C. Olson, 290–295. Ann Arbor, MI: Association for Consumer Research, 1980.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Michael Jackson Became a Brand Icon
By: John A. Quelch
Quelch, John A. "How Michael Jackson Became a Brand Icon." Harvard Business Online—Marketing Know:How (blog). June 26, 2009. https://hbr.org/2009/06/how-michael-jackson-became-a-b.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Governments Can Boost Consumption
By: John A. Quelch
Quelch, John A. "How Governments Can Boost Consumption." Harvard Business Online—Marketing Know:How (blog). May 4, 2009. https://hbr.org/2009/05/how-governments-can-boost-cons.
- 2009
- Blog
Harvard Business Online—Marketing Know:How: How Consumers Drive American Innovation
By: John A. Quelch
Quelch, John A. "How Consumers Drive American Innovation." Harvard Business Online—Marketing Know:How (blog). March 31, 2009. https://hbr.org/2009/03/how-consumers-drive-american-i.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Create A Blockbuster
By: John A. Quelch
Quelch, John A. "How to Create A Blockbuster." Harvard Business Online—Marketing Know:How (blog). September 1, 2008. https://hbr.org/2008/09/how-to-create-a-blockbuster.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How Olympics Branding Is Shaping China
By: John A. Quelch
Quelch, John A. "How Olympics Branding Is Shaping China." Harvard Business Online—Marketing Know:How (blog). August 11, 2008. https://hbr.org/2008/08/how-olympics-branding-is-shapi.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Penetrate the US Market
By: John A. Quelch
Quelch, John A. "How to Penetrate the US Market." Harvard Business Online—Marketing Know:How (blog). March 31, 2008. https://hbr.org/2008/03/how-to-penetrate-the-us-market.
- 2008
- Blog
Harvard Business Online—Marketing Know:How: How to Control the Middle of the Market
By: John A. Quelch
Quelch, John A. "How to Control the Middle of the Market." Harvard Business Online—Marketing Know:How (blog). March 10, 2008. https://hbr.org/2008/03/how-to-control-midfield.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: Advertising Companies Will Learn to Love Google
By: John A. Quelch
Quelch, John A. "Advertising Companies Will Learn to Love Google." Harvard Business Online—Marketing Know:How (blog). December 26, 2007. https://hbr.org/2007/12/advertising-companies-will-lea.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How to Build A Global Brand
By: John A. Quelch
Quelch, John A. "How to Build A Global Brand." Harvard Business Online—Marketing Know:How (blog). October 16, 2007. https://hbr.org/2007/10/how-to-build-a-global-brand.
- 2007
- Blog
Harvard Business Online—Marketing Know:How: How To Run A Recall
By: John A. Quelch
Quelch, John A. "How To Run A Recall." Harvard Business Online—Marketing Know:How (blog). August 22, 2007. https://hbr.org/2007/08/how-to-run-a-recall/.
- July 5, 2010
- Article
Marketing Strategies For Growth In China
By: John A. Quelch
Quelch, John A. "Marketing Strategies For Growth In China." China Daily (U.S. edition) (July 5, 2010), 7.
- August 14, 2005
- Article
Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of
By: John A. Quelch
Quelch, John A. "Charities Begin at Home—Then They Develop a Brand Name That Corporates Can Only Dream of." Independent (London) (August 14, 2005).
- August 11, 2008
- Article
Brands Act Local to Woo a Billion Chinese Consumers
By: John A. Quelch
Quelch, John A. "Brands Act Local to Woo a Billion Chinese Consumers." Financial Times (August 11, 2008), 12.
- June 2015
- Teaching Note
AIP Healthcare Japan: Investing in Japan's Retirement Home Market
By: John A. Quelch
- October 2014 (Revised May 2017)
- Teaching Note
Pfizer and AstraZeneca: Marketing an Acquisition (A) & (B)
By: John A. Quelch