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Publications

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  • All HBS Web  (1,638)
    • News  (398)
    • Research  (1,027)
    • Events  (16)
    • Multimedia  (3)
  • Faculty Publications  (458)

Show Results For

  • All HBS Web  (1,638)
    • News  (398)
    • Research  (1,027)
    • Events  (16)
    • Multimedia  (3)
  • Faculty Publications  (458)
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  • Web

HBS - The year in Review

Negotiation, Organizations & Markets Thomas Graeber Negotiation, Organizations & Markets Jillian Jordan Negotiation, Organizations & Markets James Riley Organizational Behavior Maria Roche Strategy Marlous van Waijenburg Business,... View Details
  • 26 Jan 2024
  • Blog Post

Career Advice from the Guests of the HBS Climate Rising Podcast

interdisciplinary problem, and we need large networks of people both within and outside of our direct industry to address it. Paul McDonald, Senior Director, Opower Product Strategy & Marketing at Oracle Climate Rising episode: How OPower Uses View Details
  • 29 Jan 2021
  • Op-Ed

How Influencers, Celebrities, and FOMO Can Win Over Vaccine Skeptics

be classified into five segments: innovators, early adopters, early majority, late majority, and laggards. Each of the five segments has its own behavioral and demographic characteristics, with varying levels of uncertainty about the... View Details
Keywords: by Rohit Deshpandé, Ofer Mintz, and Imran S. Currim
  • 22 Nov 2011
  • First Look

First Look: November 22

http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1416935 Ethical Discrepancy: Changing Our Attitudes to Resolve Moral Dissonance Authors:L.L. Shu, F. Gino, and M.H. Bazerman Publication:In Behavioral Business Ethics: Shaping an Emerging... View Details
Keywords: Sean Silverthorne
  • 01 Jun 2024
  • News

Alumni and Faculty Books

Edited by Margie Kelley Alumni Books Debunking Teenagers: 200 Research-Based Parenting Strategies to Help Your Adolescent Successfully Navigate the “Tempteen” Years By Daphne Adler (MBA 2004) Independently Published Why are teenagers constantly tempted to behave... View Details
  • 10 Mar 2020
  • Research & Ideas

The Little Understood Problem Confronting Diverse Workplaces

police, telling these kids what to do.” That observation led to another insight: Tutors, charged with pushing behavioral standards associated with a college-bound, middle-class, professional culture, were questioning their role in the... View Details
Keywords: by Julia Hanna
  • 10 Sep 2020
  • Research & Ideas

The COVID Two-Step for Leaders: Protect and Pivot

top executive. Because of the COVID-19 outbreak, we are all taking in vast amounts of new information every day and adjusting to an entirely new set of behavioral habits. In addition, most of us are dealing with unprecedented tasks and... View Details
Keywords: by Boris Groysberg and Katherine Connolly Baden
  • 11 Apr 2017
  • First Look

First Look at New Research, April 11

forthcoming Journal of Accounting & Economics Career Concerns of Banking Analysts By: Horton, Joanne, George Serafeim, and Shan Wu Abstract—We study how career concerns influence banking analysts' forecasts and how their forecasting... View Details
  • 14 Jul 2020
  • Research & Ideas

Restarting Under Uncertainty: Managerial Experiences from Around the World

behavior that make this redeployment feasible and sustainable over time. "A vast majority of the initiatives that companies are implementing do not require large capital investments or radical innovation." How companies are... View Details
Keywords: by Raffaella Sadun, Andrea Bertoni, Alexia Delfino, Giovanni Fassio, and Mariapaola Testa
  • 01 Feb 2002
  • News

It's academic. (Not!)

corporation." The Cologne, Germany, native says she was drawn to the HBS program for its combination of rigorous training and applied research. "My field of interest is the intersection of behavioral View Details
Keywords: Colleges, Universities, and Professional Schools; Educational Services
  • Web

2024 Reunion Presentations - Alumni

behavior of others. In his book Complicit, Professor Max Bazerman offers strategies for recognizing and avoiding the psychological and other traps that lead us to ignore, condone, or actively support wrongdoing in our businesses,... View Details
  • 23 Jun 2008
  • Research & Ideas

Innovative Ways to Encourage Personal Savings

giving them money to spend, nor is it the same as the traditional economic bequest motive: to save so that when you die you can give money to people. Savings bonds actually give people savings. We've had a lot of success in sales of U.S.... View Details
Keywords: by Martha Lagace; Financial Services
  • 13 Oct 2009
  • Research & Ideas

7 Lessons for Navigating the Storm

Authentic Leadership. "Everyone inside and outside the company is watching what they do. It is imperative that they stay focused on their True North as it sets a standard internally for principled business behavior and will make... View Details
Keywords: by Martha Lagace
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

media, would need to be rethought. Recognizing that their existing brand creative might strike the wrong tone with people fearful for their own and their community’s health, and anxious about their personal and the world’s rapidly deteriorating View Details
Keywords: by Jill Avery and Richard Edelman
  • 03 May 2010
  • Research & Ideas

What Is the Future of MBA Education?

“Rebalancing must occur." -Srikant Datar "Increasingly, we believe, business schools are at a crossroads and will have to take a hard look at their value propositions," the authors write in the introduction. "This was true before the View Details
Keywords: by Martha Lagace; Education
  • 18 Mar 2009
  • Research & Ideas

Marketing After the Recession

and behaviors permanently. Their coping mechanisms may become ingrained and define a new normal. In addition, the competitive landscape will have changed. A competitive shakeout along with new product launches may mean consumers are... View Details
Keywords: by John Quelch; Retail
  • Student-Profile

Anastassia Fedyk

Having grown up in Berkeley to an academic family, some of my earliest interactions with economists came from the behavioral economics seminars. I am as fascinated by this field now as I was then, and my... View Details
  • 16 Jul 2013
  • First Look

First Look: July 16

economics, in business education over the other behavioral disciplines. We document the key role of these institutions in diffusing "Chicago-style" economic approaches-offering support for... View Details
Keywords: Anna Secino
  • 2009
  • Chapter

Creating Superior Customer Value in a Connected World

By: Ranjay Gulati
"In the early twenty-first century, customers are more demanding than ever, and difficult economic times make them all the more so. As customers tighten their wallets and increase their demands, firms face greater pressure to provide superior customer value. Reducing... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Consumer Behavior; Product Design; Social and Collaborative Networks; Value Creation
Citation
Related
Gulati, Ranjay. "Creating Superior Customer Value in a Connected World." In Business Network Transformation: Strategies to Reconfigure Your Business Relationships for Competitive Advantage, edited by Jeffrey Word. Jossey-Bass, 2009.
  • Student-Profile

Ryann Noe

Economics looks at the architecture and mechanics of systems, and English provides the stories of the people who populate those systems. Similarly, my PhD program sits at the crossroads of management and sociology.” Ryann says that she... View Details
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