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Show Results For
- All HBS Web
(954)
- People (2)
- News (375)
- Research (348)
- Multimedia (14)
- Faculty Publications (224)
- 18 Nov 2002
- Research & Ideas
Enterprising Women—a History
including Hope in a Jar: The Making of America's Beauty Culture (1998). A'lelia Bundles, director of talent development for ABC News, and author of On Her Own Ground: The Life and Times of Madame C. J. Walker (2001) served as the... View Details
Keywords: by Laura Linard
- Web
Data Tips & Toolkits - Research Computing Services
in scraping. DownThemAll : A FireFox add-on that allows you to download all the files or images in a webpage and more. Python Requests lxml (supports XPath expressions; more information ) Beautiful Soup Selenium and Headless Chrome... View Details
- 01 Sep 2020
- News
Road Work
That leap was necessary because Camino’s members—whose businesses include restaurants, construction companies, beauty salons, and small manufacturers, among many others—don’t fit the traditional categories for risk assessment. Twenty-five... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
pick something they like to do, work hard, and not worry about the rest—success will come.—Todd Krasnow Rhyne's idea for meeting the "weekly beauty needs"—manicures, facials, massages—of time-pressed women made the semifinal... View Details
Keywords: by John S. Rosenberg
- 03 Jul 2024
- News
Surviving the Iditarod
connects the Yukon River to the coast that takes you through this beautiful valley with some very, very beautiful shelter cabins as well. Cold, unheated, unmanned, but still very beautiful. I arrived at the... View Details
- 23 Jun 2009
- First Look
First Look: June 23
School Supplement 509-067 By 2008, over half of Mary Kay Cosmetics' $2.8 billion sales were from outside the U.S. Sales from China exceeded $500 million in 2008 through over 450,000 beauty consultants. China was Mary Kay Cosmetics' second... View Details
Keywords: Martha Lagace
- 10 Apr 2007
- First Look
First Look: April 10, 2007
her passion for travel, her appreciation of China's beauty and culture, and her desire to start her own business. Describes the startup of WildChina, a tour company targeting a high-end clientele with unusual and high-quality products,... View Details
Keywords: Martha Lagace
- 07 Oct 2011
- Research & Ideas
The Steve Jobs Legacy
another star in that constellation. William Kirby (General Management) Steve Jobs's legacy is everywhere, not the least in Chinese cities where the Apple stores are crowded from dawn to dusk, and where there are not only knock-off phones on the street but also View Details
- Profile
Brittani Rettig
Can you finish this statement? My perfect workout is "An hour of moderate- to high-intensity hiking on some beautiful outdoor terrain followed by an hour of vinyasa power yoga. It's the perfect combination of strength, cardio, and... View Details
- 01 Mar 2015
- News
In My Humble Opinion: Leonard Dick (MBA 1990)
write for on The Good Wife: The title character, Alicia. “Because Julianna Margulies could read the back of a cereal box and make it compelling. The beauty of it is that you tend to write less dialogue instead of more, because Julianna... View Details
- 08 Mar 2019
- Blog Post
Reclaiming Feminism: A Celebration of International Women’s Day
experience and enjoy the beauty of diversity and never thinks that he is superior or inferior to anyone else because of those differences. More importantly, I want him to feel empowered to change the status quo when he realizes it... View Details
- 25 Feb 2020
- News
Alumni and Faculty Books for March 2020
You'll discover the simple joy of early chai and omelette at Kyani and Co., of dawdling in Horniman Circle on a lazy morning, of eating your fill on Mohammed Ali Road, of strolling on the sands at Chowpatty at sunset, or taking the air at Nariman Point at night. This... View Details
- 30 Jun 2015
- First Look
First Look: June 30, 2015
case: https://cb.hbsp.harvard.edu/cbmp/product/515095-PDF-ENG Harvard Business School Case 515-097 Philips Healthcare Latin America On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of... View Details
Keywords: Carmen Nobel
- 01 Mar 2025
- News
Alumni and Faculty Books
Edited by Margie Kelley Borders and the Self By Chinwe Ajena-Sagna (MBA 2003) Masobe Books “Who are you?” Every border tells a story. Every story has its origins. Tracing a cultural lineage from the beginnings of Igbo history in the ninth century by delineating... View Details
- November 2010
- Article
Capitalizing on the Underdog Effect
By: Anat Keinan, Neeru Paharia and Jill Avery
This article presents the results of a study that investigated the use of the underdog effect in marketing. The idea of triumphing over disadvantages by impassioned determination is said to be a powerfully positive image, which can lead consumers to choose a brand over... View Details
Keywords: Marketing; Brand Management; Brands; Brand Positioning; Competitive Positioning; Competition; Brands and Branding; Advertising Campaigns; Marketing Communications; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Keinan, Anat, Neeru Paharia, and Jill Avery. "Capitalizing on the Underdog Effect." Harvard Business Review 88, no. 11 (November 2010): 32.
- February 2011
- Article
The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography
By: Neeru Paharia, Anat Keinan, Jill Avery and Juliet B. Schor
We introduce the concept of an underdog brand biography (UBB) to describe an emerging trend in branding in which firms author an historical account of their humble origins, lack of resources, and determined struggle against the odds. We identify two essential... View Details
Keywords: Marketing; Brand Management; Brands; Brand Building; Brand Positioning; Competitive Positioning; Advertising; Marketing Communication; Biography; Brands and Branding; Product Marketing; Emerging Markets; Network Effects; Demand and Consumers; Marketing Communications; Cost vs Benefits; Perspective; Advertising Campaigns; Marketing Strategy; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Paharia, Neeru, Anat Keinan, Jill Avery, and Juliet B. Schor. "The Underdog Effect: The Marketing of Disadvantage and Determination Through Brand Biography." Journal of Consumer Research 37, no. 5 (February 2011): 775–790. (Finalist, 2014 Best Article Award for a paper published in JCR in 2011.)
- 01 Jun 2015
- News
Screen Grab
Vessel, a service that offers subscribers early access to new content from YouTube and more mainstream celebrities for a monthly fee of $2.99. (Subscribers can view online original content such as Alec Baldwin’s Love Ride or the latest videos from “next generation”... View Details
Keywords: Julia Hanna; HBO; Netflix; Hulu; Vimeo; YouTube; Telecommunications; Information; Arts, Entertainment
- Person Page
Media
Media
This lists media reports covering my firm dollarDEX Investments or me (or my colleagues), or columns written by me (or my colleagues). There are all... View Details
- 01 Jun 2004
- News
Massport, Back on Course
you have cash, customers, and a product. The beauty of this turnaround is we have all three. It’s more of an organizational and cultural turnaround. I want to get people inside, as well as people outside, thinking about Massport as a... View Details
- 01 Jan 2004
- News
A. G. Lafley, MBA 1977
at Harvard Business School. MBA in hand, he arrived at P&G at the age of 30 as an assistant brand manager for Joy dishwashing detergent. A variety of other assignments followed, such as helping turn around P&G's beauty products business... View Details