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Show Results For
- All HBS Web
(960)
- People (2)
- News (381)
- Research (352)
- Multimedia (14)
- Faculty Publications (230)
- May 2011
- Article
Underdog Branding: Why Underdogs Win in Recessions
By: Neeru Paharia, Anat Keinan and Jill Avery
Underdog stories about overcoming great odds through passion and determination are particularly resonant during difficult times as they inspire us and give us hope when the outlook we face is bleak. They promise that success is still possible, a much needed message in... View Details
Keywords: Marketing; Brand Building; Brand Management; Brand Positioning; Competitive Positioning; Brands and Branding; Economics; Marketing Communications; Marketing Strategy; Advertising Campaigns; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry
Paharia, Neeru, Anat Keinan, and Jill Avery. "Underdog Branding: Why Underdogs Win in Recessions." European Business Review (May 2011): 53–56. (Invited Article.)
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
infoscape "will cause [people] to stop in their tracks and really take a look. We are endeavoring to create a feeling, engender a mood, provide a sense of the drama and the beauty of what goes on in our halls. We want to attract... View Details
- 25 Apr 2023
- News
Class of 2022 Startups Sweep Alumni New Venture Competition
environments and watching our classmates sip and twirl beautiful cocktails or elegant wines. And we were standing there with a can of La Croix or a Diet Coke and feeling a little bit childish and not part of the experience.” The two got... View Details
Keywords: Margie Kelley
- 01 Dec 1999
- News
Q & A: Herb Kohl
but I am in a position to contribute, and I do. The biggest gift I ever made, $25 million, was to the University of Wisconsin to build a new sports facility. It made sense because I'm a Wisconsin senator, a sports fan, and a professional team owner. It is a View Details
Keywords: Susan Young
- 13 May 2014
- First Look
First Look: May 13
modernity in the 1920s and 1930s, Chanel's designs wrapped high and low cultural references into beautiful yet practical clothing and jewelry for women of Europe and the Americas. In their articulation of clean, classic lines, her designs... View Details
Keywords: Sean Silverthorne
- 22 Jan 2013
- First Look
First Look: Jan. 22
had developed a unique set of benefits and cultural amenities for its employees, including a beautiful residential campus, known as the Living Quarters (LQ), and an award winning international school from pre-kindergarten through twelfth... View Details
Keywords: Sean Silverthorne
- 01 Mar 2023
- News
March 2023 Alumni and Faculty Books
better prepared and more resilient for success in the face of life’s uncertainties. Many Colors Make a Rainbow: Diversity & Inclusion Make Us Better Together By Doctor Daffee a.k.a David Fisher (MBA 1980) Book Biz LLC In a beautiful... View Details
- Web
Working at Harvard Business School | Employment
every year, consistently expanding HBS’s reach. Culture The Harvard Business School (HBS) community is truly unique: the campus is a workplace that is both beautiful and varied. The faculty and staff are from all over the world and the... View Details
- 20 Dec 2019
- News
The 19 Musts of 2019
does Charles Darwin, who wrote that cooperative social behavior was a trait of survival and prosperity. Pearlstein ends with a beautiful quote from Robert Kennedy from 1968, that the GNP statistic our country so relies on captures... View Details
- 04 May 2017
- News
Going the Distance
would become very homebound. So we turned our Plan B into a big adventure, choosing to sail around the world as a family while Lily was still portable,” he says. “In 2013, we spent nine months sailing the beautiful islands of the South... View Details
Keywords: Jill Radsken
- 23 Nov 2020
- Blog Post
We Rise
When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent of new companies receive that coveted... View Details
- 01 Sep 2020
- News
We Rise
Above: Illustration by Hannah Barczyk When Hayley Barna (MBA 2010) launched the beauty startup Birchbox in 2010, she expected fundraising would be a challenge. Every entrepreneur knows the long odds: By some estimates, less than 1 percent... View Details
- 12 Jul 2011
- First Look
First Look: July 12
conservation was morally wrong. Warren needed to convince both individual and institutional investors that his vision would succeed in both generating returns and preserving the natural beauty of Patagonia. Purchase this... View Details
Keywords: Carmen Nobel
- 01 Apr 2002
- News
Back in Business
day, Lhota thought, as beautiful as any the city ever sees. After seven years in the Giuliani administration, including service as the city's budget director, Lhota, the deputy mayor for operations, was becoming more conscious of each... View Details
- 30 Jun 2015
- First Look
First Look: June 30, 2015
case: https://cb.hbsp.harvard.edu/cbmp/product/515095-PDF-ENG Harvard Business School Case 515-097 Philips Healthcare Latin America On a beautiful sunny afternoon in October 2013, Daniel Mazon (GMP 15), decided to take some time out of... View Details
Keywords: Carmen Nobel
- 01 Mar 2025
- News
Alumni and Faculty Books
Edited by Margie Kelley Borders and the Self By Chinwe Ajena-Sagna (MBA 2003) Masobe Books “Who are you?” Every border tells a story. Every story has its origins. Tracing a cultural lineage from the beginnings of Igbo history in the ninth century by delineating... View Details
- March 2015
- Case
Unilever: Combatting Global Food Waste
By: David F. Drake, Janice H. Hammond and Matthew G. Preble
The global consumer goods company Unilever was on pace to hit a number of aggressive targets by 2020 as part of the Unilever Sustainable Living Project, including a goal to halve the waste associated with the disposal of its products. Unilever's chief supply chain... View Details
Keywords: Food Waste; Sustainable Business And Innovation; Sustainable Supply Chains; Sustainable Operations; Organization Alignment; Environmental Sustainability; Operations; Supply Chain Management; Growth and Development Strategy; Food; Agribusiness; Strategy; Organizational Change and Adaptation; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; Beauty and Cosmetics Industry; North and Central America; Europe; Asia; Africa; Latin America; India
Drake, David F., Janice H. Hammond, and Matthew G. Preble. "Unilever: Combatting Global Food Waste." Harvard Business School Case 615-040, March 2015.
- 25 Jul 2005
- Research & Ideas
An Organization Your Customers Understand
pharmacy: a pharmaceutical company selling prescription drugs, and a consumer products company selling personal care products such as shampoo and beauty aids. A consumer filling a medical prescription or purchasing face cream would... View Details
Keywords: by Robert Simons
- 03 May 2004
- Research & Ideas
Business History around the World
consequences. The project I am currently working on examines the globalization of the world personal care or beauty industry over the last fifty years. It is concerned with explaining how an industry fragmented on national lines has come... View Details
Keywords: by Cynthia Churchwell
- 05 May 2022
- News
Lesson Plans
growth mindset, they’re building their grit, their perseverance, they’re taking agency over their learning. And all sorts of beautiful things can start to happen in the actual classroom. Instead of it being focused on the lecture,... View Details