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- February 2015 (Revised September 2016)
- Teaching Note
Making stickK Stick: The Business of Behavioral Economics
By: Leslie K. John and Michael Norton
Email mking@hbs.edu for a courtesy copy.
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
This Teaching Note explains the theory of the case and teaching plan for the case: Making sticK Stick: The Business of Behavioral Economics (514019). The case focuses on a... View Details
Keywords: Behavioral Economics; Behavior Change; B2B Vs. B2C; Human Resource Management; Marketing Of Innovations; Health ＆ Wellness; Weight Loss; Charitable Giving; Marketing; Consumer Behavior; Entrepreneurship; Internet and the Web; Health; Business Model; Sales; Human Resources; Health Industry; United States
John, Leslie K., and Michael Norton. "Making stickK Stick: The Business of Behavioral Economics." Harvard Business School Teaching Note 515-088, February 2015. (Revised September 2016.) (Email mking@hbs.edu for a courtesy copy.)
- 20 Aug 2007
- Research & Ideas
HBS Cases: Using Investor Relations Proactively
"While the energy industry has been in the forefront of a demand for more information from a broad group of stakeholders, this demand is becoming more and more common across almost all firms. Thus, the... View Details
- 23 Sep 2014
- First Look
First Look: September 23
for ideal pay ratios. Moreover, data from 16 countries reveals that people dramatically underestimate actual pay inequality. In the United States-where underestimation was particularly pronounced-the actual pay ratio of CEOs to unskilled... View Details
Keywords: Sean Silverthorne
- 26 Jan 2010
- First Look
First Look: Jan. 26
ways of understanding the world and as sets of varying methods for achieving that understanding. It rejects the assumption that material interests either linearly or simply determine economic outcomes and demands that analysts consider,... View Details
Keywords: Martha Lagace
- December 2018
- Case
Choosy
By: Jeffrey J. Bussgang and Julia Kelley
Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details
Keywords: Artificial Intelligence; Algorithms; Machine Learning; Neural Networks; Instagram; Influencer; Fast Fashion; Design; Customer Satisfaction; Customer Focus and Relationships; Decision Making; Cost vs Benefits; Innovation and Invention; Brands and Branding; Product Positioning; Demand and Consumers; Supply Chain; Production; Logistics; Business Model; Expansion; Internet and the Web; Mobile and Wireless Technology; Digital Platforms; Social Media; Technology Industry; Fashion Industry; North and Central America; United States; New York (state, US); New York (city, NY)
- 14 Nov 2012
- Research & Ideas
New Agenda for Corporate Accountability Reporting
How do you measure corporate accountability? And can you do it credibly? Since the financial crisis of 2008-2009, for-profit corporations are facing greater demand to disclose more than revenues and expenses on annual financial reports. In response, some are pointing... View Details
- 16 Feb 2016
- First Look
February 16, 2016
tools can be applied. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50595 in press Proceedings of the National Academy of Sciences of the United States of America Cognitive Fatigue Influences Students' Performance on... View Details
Keywords: Sean Silverthorne
- 12 Nov 2001
- Research & Ideas
Facing the New World Order
where we have both a global slowdown and the remarkable economic uncertainty following the terrorist attacks in the United States, we need to pay attention, I think without question, to the short term as well as to the long term. Many of... View Details
Keywords: by Staff
- February 2010 (Revised June 2012)
- Case
"Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S.
By: Elie Ofek and Polly Ribatt
How will U.S. consumers respond to the proliferation of alternative-fuel vehicles, such as cars powered partially or completely by electricity, in the coming decade? After a century in which fossil fuel-powered vehicles dominated the market, it appeared consumers would... View Details
Keywords: Energy Sources; Policy; Marketing; Demand and Consumers; Business and Government Relations; Natural Environment; Pollutants; Adoption; Auto Industry; United States
Ofek, Elie, and Polly Ribatt. "Plugging In" the Consumer: The Adoption of Electrically Powered Vehicles in the U.S. Harvard Business School Case 510-076, February 2010. (Revised June 2012.)
- 04 Feb 2008
- Research & Ideas
Putting Entrepreneurship in the Social Sector
The social sector is big business. In the United States alone some 1.5 million nonprofits and other social ventures have combined revenues of $700 billion and control assets valued at $2 trillion—a seemingly substantial arsenal to tackle... View Details
Keywords: by Sean Silverthorne
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
moved its chief technical officer from the United States to China. Because most of its large customers are now in China, Taiwan, and South Korea, it makes sense for the company to do its research close to the factories that use its... View Details
- March – April 2010
- Article
The Need for Ideological Consciousness
By: George C. Lodge
Every so often in American history a crisis comes along that requires Americans to inspect cherished assumptions and to act in a way that many find ideologically repulsive. Although our leaders insist that such actions are pragmatic-the only sensible way to deal with... View Details
Keywords: History; Leadership; Competition; Framework; Consumer Behavior; Business and Community Relations; Government and Politics; Financial Crisis; Planning; United States
Lodge, George C. "The Need for Ideological Consciousness." Challenge 53, no. 2 (March–April 2010): 76–89.
- 07 Jun 2017
- Research & Ideas
How an African History Scholar Became a Modern Righter of Wrongs
attempt to squelch their demands for independence. Cover photo for Imperial Reckoning, Central Province, Kenya, c. 1954 (Photo credit: Popperfoto/Retrofile.com) The research became the basis for her 2005 book Imperial Reckoning, which won... View Details
Keywords: by Carmen Nobel
- 29 Feb 2016
- HBS Case
Bigbelly's Big Bet on the Digital Trash Can
Weiss. “My second thought was, what are you doing to your company?” Selling hardware to budget-crunched cities can difficult. Bigbelly’s early pitch was that by providing trash compacting in the units (solar powered to boot), additional... View Details
- 20 Mar 2018
- First Look
First Look at New Research and Ideas, March 20, 2018
https://www.hbs.edu/faculty/Pages/item.aspx?num=54214 forthcoming Operations Research Online Network Revenue Management Using Thompson Sampling: Demand Forecasting and Price Optimization By: Ferreira, Kris J., David Simchi-Levi, and He... View Details
Keywords: Sean Silverthorne
- 05 Oct 2015
- Research & Ideas
What Companies Should Not Do in the Next Banking Crisis
involved with the policy response to the crisis in Spain. As hard-hit as the United States was by the Great Recession, Spain was damaged far worse: Years after the recession, growth was at a standstill and a quarter of the workforce... View Details
- April 2008 (Revised March 2014)
- Case
Flying J (A)
By: Rohit Deshpande and Lauren Barley
The largest retailer of diesel fuel in the U.S., Flying J, is rethinking its growth strategy as the economy goes into a recession. Its major customer base, owner-operated truck drivers, are facing increasing costs of doing business. Yet Flying J is considering whether... View Details
Keywords: Decision Choices and Conditions; Growth and Development Strategy; Price; Consumer Behavior; Non-Renewable Energy; Energy Industry; United States
Deshpande, Rohit, and Lauren Barley. "Flying J (A)." Harvard Business School Case 508-074, April 2008. (Revised March 2014.)
- 03 Jan 2017
- First Look
January 3, 2017
United States began to use standardized color, achieved by synthetic dyes, as part of their marketing strategies. The emergence of the synthetic dye industry paralleled the growth of mass production and mass marketing in the American food... View Details
Keywords: Carmen Nobel
- 29 Oct 2000
- Research & Ideas
The Entrepreneurial Venture: A Conversation
line. Not surprisingly, therefore, the class has no shortage of members involved in the sort of entrepreneurial ventures that demand innovative thinking. While many classmates started out in more traditional settings, within a decade of... View Details
Keywords: by Susan Young
- 17 Jan 2017
- First Look
First Look at New Research: January 17
heterogeneous technology diffusion from immigrant communities in the United States for identification. The latter instruments are developed by combining panel variation on the development of new technologies across U.S. cities with... View Details
Keywords: Sean Silverthorne