Unit Demand - Publications - Faculty & Research

15 Sep 2009
First Look

First Look: September 15

companies have a sense of mission enabling them to deliver what their customers want in a way that is significantly better than the competition. As a formula for the future, it brings together the necessity of financial success shareholders View Details

Keywords: Martha Lagace

Portrait Project

Valerie Bockstette

supporting my endeavors, and friends encouraging me to follow my dreams. It was this network of expectations that acted as my trampoline, constantly demanding greater heights. Most children aren't so lucky. They grow up in a world devoid... View Details

17 Apr 2007
First Look

First Look: April 17, 2007

transforming locally engaged citizens into viewers consuming programming from distant sources. In response to such concerns, many regulatory agencies, including the Federal Communication Commission in the United States, curtail the... View Details

Keywords: Martha Lagace

06 Apr 2020
Research & Ideas

Where Do Workers Go When the Robots Arrive?

years that have caused deep manufacturing job losses in the United States: the appearance of robots/automation, and increasing import competition from China. “The appearance of robots caused a sizable reduction in the local population,... View Details

Keywords: by Rachel Layne; Manufacturing

01 Mar 2009
News

Buddy, Can You Spare a Trillion

historic emergence of credit and debt was as important in the rise of civilization as technological invention. In the excerpt that follows, he explains the recently developed symbiotic financial relationship between the United States and... View Details

Keywords: Finance; Publishing Industries (except Internet); Information

01 Jun 2003
News

Rock Gift to Support Entrepreneurial Studies

said Dean Kim B. Clark in announcing the gift. “All of us in the HBS community are forever grateful to Arthur for his generosity and help as we guide the School to meet the demands of the new century. We are proud to rename South Hall —... View Details

Keywords: Jeffrey L. Cruikshank; Colleges, Universities, and Professional Schools; Educational Services

March 2011
Background Note

Customer Loyalty Schemes in the Retail Sector

By: Jose B. Alvarez and Aldo Sesia

Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to... View Details

Keywords: Customer Relationship Management; Consumer Behavior; Business Strategy; Retail Industry; United Kingdom; United States

Citation

Educators

Purchase

Portrait Project

Brendan Sullivan

strong sense of purpose as a physician. Without realizing it, I was learning to demand the best of myself in order to help others. For this gift, I have a gratitude to my parents that cannot be adequately spoken, only lived. View Details

17 Jun 2014
First Look

First Look: June 17

Tech Standards By: Lerner, Josh, and Jean Tirole Abstract—No abstract available. Publisher's link: http://www.sciencemag.org/content/343/6174/972.figures-only August 2013 Management Science Observation Bias: The Impact of Demand Censoring... View Details

Keywords: Sean Silverthorne

May 2020 (Revised December 2022)
Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal

In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details

Citation

Educators

Purchase

12 Nov 2015
Research & Ideas

Can Consumers be Trusted with Their Own Health Care?

Consumers today have more control than ever over the way they choose goods and services—from browsing freely at grocery stores to managing their own financial assets. Perhaps consumers should also have a greater sense of empowerment when it comes to their health care.... View Details

Keywords: by Dina Gerdeman; Health

01 Dec 2009
News

NYC Club Hosts Nonprofit Summit

inspired by the increased demand for services provided by nonprofits, said club president Bruce Marcus (MBA ’80). Sonal Shah, director of the White House Office of Social Innovation and Civic Participation, delivered the keynote address. View Details

15 Sep 2003
Research & Ideas

The Lessons of New-Market Disruption

the outcomes. Teradyne found that by using generic components offered with Windows NT software, it could slash the cost of delivering the product to integrated circuit manufacturers. Despite the significant cost advantages offered by using CMOS and Windows NT,... View Details

Keywords: by Clark Gilbert; Technology

24 Sep 2014
Op-Ed

We Need a Miracle. New Nuclear Might Provide it.

On September 4, the US Energy Information Agency (EIA) published its 2014 International Energy Outlook. Earlier this year, the International Energy Agency (IEA) released its latest World Energy Investment Outlook. Both watchdogs tell us the same story. Energy... View Details

Keywords: by Joseph Lassiter; Energy; Utilities

22 Aug 2012
Research & Ideas

Advertising: It’s Not ‘Mad Men’ Anymore

business. Historically, advertising agencies in the United States and Europe did not simultaneously serve accounts or clients that were competitors—a practice that also limited an agency's growth. The holding company was introduced as a... View Details

Keywords: by Michael Blanding; Advertising

30 Jan 2006
HBS Case

The Case of the Mystery Writer’s Brand

success if it sold 200,000 copies. Today, the bar has been raised to 1.5 million copies, thanks in part to the dominance of "big-box" retailers (such as Wal-Mart and Costco) that only stock twenty or so bestsellers yet are responsible for 34 percent of book... View Details

Keywords: by Julia Hanna; Entertainment & Recreation; Information; Publishing

12 Apr 2011
News

Twelve Global Finalists Compete at HBS

'03 David Merle, MBA '03 Superdome building integrated photovoltaics India HBS Club of India Vikram Sharma, MBA '06 Crossover Energy sustainable energy services Latin America HBS Club of Brazil Thomaz Srougi, GMP 6 2009 Dr. Consulta affordable healthcare solutions... View Details

Keywords: Multiple alumni

30 Mar 2020
Research & Ideas

Readers Ask: I Need Tips for Working at Home

Shifting to remote work raises many questions for managers and employees, especially when it happens quickly as a result of a crisis. Prithwiraj “Raj” Choudhury, the Lumry Family Associate Professor of Business Administration in the Technology and Operations Management... View Details

Keywords: by Kristen Senz

Web

Research Resources | Baker Library

Harvard University, Graduate School of Business Administration, Division of Research], 1952. Full text available. This report is based on a 1952 study by the Harvard Business School Division of Research surveying the demand for women... View Details

Portrait Project

Junaidi

I want to teach soccer to everyone in the world. For many, soccer is just a game. For me, it is beyond that. Soccer is universal. It demands teamwork and communication. It requires trust and respect. It is entertaining, makes people laugh... View Details

Publications