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Show Results For
- All HBS Web
(1,238)
- People (7)
- News (357)
- Research (613)
- Events (1)
- Multimedia (14)
- Faculty Publications (242)
- 12 Oct 1999
- Research & Ideas
Confronting the Challenges that Face Bricks-and-Mortar Stores
higher overall ratings than the "branch-wed" non-ATM customers did. However, the reverse was true when videoconferencing was added. It appeared that heavy ATM users actually disliked interacting with humans! Lesson 5: Build... View Details
- 25 Jun 2019
- Research & Ideas
The Powerful Strategic Tool Companies Should Not Try to Control
their fan groups stand to gain valuable insights and build loyalty at a much lower cost, according to Harvard Business School’s Frank Nagle, an assistant professor of strategy, and Sonali K. Shah, associate professor of strategy and... View Details
Keywords: by Danielle Kost
- 01 Jun 2012
- News
Alumni Book Briefs
By Invitation Only: How We Built Gilt and Changed the Way Millions Shop by Alexis Maybank and Alexandra Wilkis Wilson (both MBA 2004) (Portfolio) The founders of Gilt Groupe reveal how they built the web’s most famous fusion of high tech and high fashion. Sample sales... View Details
- 01 Apr 2002
- News
HBS Press Books in Brief
they can compete successfully in both the old and the new economies. Authors Philip Kotler, Dipak C. Jain, and Suvit Maesincee show how to build a complete marketing platform around the exploration, creation, and delivery of superior... View Details
- 12 Dec 2016
- HBS Case
Business Lessons from Dwayne 'The Rock' Johnson
program on The Business of Entertainment, Media, and Sports. “I flew to Atlanta to sit down with Dwayne when he was on location to shoot the movie Fast 8,” Elberse said. “We talked for several hours about his path to success in wresting, acting, and producing, how he... View Details
- 01 Dec 2010
- News
Beacon of Liberty
now a U.S. citizen and every bit as American as any of my fellow joggers or coworkers across the river. Somehow, though, people expect me to react differently to what happened. I don’t. The same ghosts haunt me. As I stretch my muscles, my mind unreels a troubling... View Details
- 31 Oct 2004
- Research & Ideas
Bypass Marketing: Are Docs Influenced?
"national" (e.g., brand) and "local" (e.g., retail) advertising. The informative applies to local advertising by retailers to inform consumers about availability and price. On the other hand, a large share of national advertising is used for View Details
Keywords: by Manda Salls
- 01 Dec 2014
- News
Alumni and Faculty Books for December 2014
climate and energy that are highly relevant to the current public debate.” The Brand IDEA: Managing Nonprofit Brands with Integrity, Democracy, and Affinity by Nathalie Laidler-Kylander and Julia Shepard... View Details
- 20 May 2020
- Blog Post
Jeff Surette and Mike Peters: A Winning Team at TB12
and wellness company dedicated to helping people do what they love – better and for longer. Now they both are key leaders in the growing company that is making a positive impact on athletes around the world. Building a Winning Strategy... View Details
- 10 Mar 2015
- First Look
First Look: March 10
Harvard Business School Case 815-078 Vehbi Koç and the Making of Turkey's Largest Business Group (B) The case builds on the earlier (A) case, which described the origins of the Turkish business group established by Vehbi Koç before 1988.... View Details
Keywords: Carmen Nobel
- 19 Nov 2014
- HBS Case
Marketing Marijuana
medium-sized marijuana producers are already trying to build brand loyalty by marketing strains such as Grape Stomper, which boasts a high THC content; sweet-tasting Golden Goat; and low-THC Critical Mass,... View Details
- 22 Feb 2022
- News
Savings and Loam
finding brands in every aisle that align with their values. An entire generation of these consumers expects their purchasing power to be deployed as a force for good, whether that means supporting humane working conditions or social or... View Details
- 15 Dec 2024
- News
Back at the Ranch
graciously slow down their work to a pace that allows the Bear Hug crew to learn all they can about branding or whatever needs doing. The benefit runs in both directions: Because the ranching industry is experiencing a decline, “a lot of... View Details
- Profile
Yubo Cui
precise as possible by determining demand and building only what was absolutely necessary.” In addition to the language barriers, the two companies faced a clash of cultures. “The Germans took pride in tradition and quality,” Yubo says.... View Details
Keywords: Manufacturing/Energy
- 23 Oct 2019
- News
Understanding Business Firsthand in South Korea
Korean soldier immediately asked for a Choco Pie, a beloved South Korean treat that is banned in the north. The soldier’s request is a dramatic example of the popularity of the round, chocolate-covered, marshmallow-filled cake. Building... View Details
- 28 May 2019
- News
Action Plan: Border Crossing
Collection, a California-based children’s clothing brand inspired by the global spirit of cultural connection. The company’s design team has found inspiration for Tea’s seasonal clothing collections in their twice-yearly travels to... View Details
Keywords: Julia Hanna
- 01 Dec 2010
- News
A Smooth Stretch
is a certified yoga instructor, has created a foundation to help spread yoga teaching and practice throughout society, including among at-risk youth. Said Hanna, “I wanted to build a brand that inspires... View Details
- 23 Jun 2003
- Research & Ideas
Historically Speaking: A Roundtable at HBS
century Britain; Henry Heinz and Marshall Field building strong brands and companies in the nascent food-processing and department store sectors; Esteé Lauder working in prestige cosmetics; Howard Schultz... View Details
Keywords: by Jim Aisner
- 01 Jun 2010
- News
Michael Depatie
partners, and thinking about cash flow and how it works over five years do you buy this property or don’t buy that property? I always wanted to build a brand and a sustainable organization. This is the job... View Details
- Profile
Kine Seck Mercier
about what I wanted to do, how I wanted to contribute. It would also give me access to opportunities I wouldn’t otherwise have.” Participating in the positivity HBS attracted Kiné by virtue of a brand known worldwide: “It gives you... View Details