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- Faculty Publications (740)
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- All HBS Web (1,110)
- Faculty Publications (740)
- Article
Towards a Single European Sky
By: Yael Grushka-Cockayne and Bert De Reyck
We describe an integrated decision-making framework and model that we developed to aid EUROCONTROL, the European air traffic management organization, in its vital role of constructing a single unified European sky. Combining multicriteria decision analysis with... View Details
Grushka-Cockayne, Yael, and Bert De Reyck. "Towards a Single European Sky." Interfaces 39, no. 5 (September–October 2009): 400–414.
- January 2018
- Case
Flying into the Future: HondaJet
By: Gary P. Pisano and Jesse Shulman
This cases examine Honda’s diversification into the light jet market. In 1985, Honda initiated a secret program to develop a small jet. Over the years, the program had many ups and downs (it was almost canceled several times). Then, a breakthrough in the configuration... View Details
Keywords: Diversification; Technological Innovation; Growth and Development Strategy; Innovation and Management; Air Transportation Industry
Pisano, Gary P., and Jesse Shulman. "Flying into the Future: HondaJet." Harvard Business School Case 618-012, January 2018.
- November 2017
- Supplement
Merging American Airlines and US Airways (B)
By: David G. Fubini, David A. Garvin and Carin-Isabel Knoop
Exhibit to Merging American Airlines and US Airways (A) case. In February 2013, US Airways announced that it would merge with American Airlines to create the world’s largest airline. Doug Parker, the CEO of US Airways, would become CEO of the new American Airlines... View Details
Keywords: Airlines; Merger; Takeover; Integration Strategy; Merger Integration; Mergers and Acquisitions; Decision Making; Governance; Management Teams; Operations; Organizational Culture; Air Transportation Industry; United States
Fubini, David G., David A. Garvin, and Carin-Isabel Knoop. "Merging American Airlines and US Airways (B)." Harvard Business School Supplement 418-036, November 2017.
- July 1997 (Revised February 1998)
- Case
Depreciation at Delta Air Lines and Singapore Airlines (B)
By: William J. Bruns Jr. and Jeremy Cott
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Bruns, William J., Jr., and Jeremy Cott. "Depreciation at Delta Air Lines and Singapore Airlines (B)." Harvard Business School Case 198-002, July 1997. (Revised February 1998.)
- August 2014 (Revised September 2016)
- Case
ANA (A)
By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Chung, Doug J., and Mayuka Yamazaki. "ANA (A)." Harvard Business School Case 515-034, August 2014. (Revised September 2016.)
- November 1994 (Revised August 1995)
- Supplement
Canadian Airlines: Reservations About Its Future (B)
By: F. Warren McFarlan, Duncan G. Copeland and Chris L Marshall
McFarlan, F. Warren, Duncan G. Copeland, and Chris L Marshall. "Canadian Airlines: Reservations About Its Future (B)." Harvard Business School Supplement 195-102, November 1994. (Revised August 1995.)
- June 2012
- Case
Perfect Storm over Zurich Airport (A) (Abridged)
By: Michael L. Tushman and Carin-Isabel Knoop
Josef Felder, CEO of Zurich Airport, faces several crises as he tries to transform the Airport from a slow-moving, conflict-ridden, government-owned entity into a privatized, world-class airport. View Details
Keywords: Change Management; Transformation; Leading Change; Crisis Management; Organizational Change and Adaptation; State Ownership; Privatization; Air Transportation Industry
Tushman, Michael L., and Carin-Isabel Knoop. "Perfect Storm over Zurich Airport (A) (Abridged)." Harvard Business School Case 412-145, June 2012.
- January – February 2012
- Article
When One Business Model Isn't Enough
By: Ramon Casadesus-Masanell and Jorge Tarzijan
Trying to operate two business models at once often causes strategic failure. Yet LAN Airlines, a Chilean carrier, runs three models successfully. Casadesus-Masanell, of Harvard Business School, and Tarziján, of the Pontificia Universidad Católica de Chile, explore how... View Details
Keywords: Integration; Failure; Business Model; Service Operations; Asset Management; Value; Complexity; Competency and Skills; Business Strategy; Management Analysis, Tools, and Techniques; Risk and Uncertainty; Customer Relationship Management; Air Transportation Industry
Casadesus-Masanell, Ramon, and Jorge Tarzijan. "When One Business Model Isn't Enough." Harvard Business Review 90, nos. 1-2 (January–February 2012).
- October 2007 (Revised August 2009)
- Supplement
Perfect Storm over Zurich Airport (B)
By: Michael L. Tushman and David Kiron
Keywords: Air Transportation Industry
Tushman, Michael L., and David Kiron. "Perfect Storm over Zurich Airport (B)." Harvard Business School Supplement 408-058, October 2007. (Revised August 2009.)
- July 2007 (Revised April 2008)
- Teaching Note
Rapid Rewards at Southwest Airlines (TN)
By: Frances X. Frei
- July 2006 (Revised June 2007)
- Case
Cathay Pacific
By: F. Warren McFarlan, Waishun Lo and Fred Young
Explores the various aspects of information technology that can be outsourced. Cathay Pacific outsourced a significant part of its vital operations from Hong Kong to Sydney, Australia. View Details
Keywords: Job Cuts and Outsourcing; Globalized Economies and Regions; Information Technology; Air Transportation Industry; Sydney; Hong Kong
McFarlan, F. Warren, Waishun Lo, and Fred Young. "Cathay Pacific." Harvard Business School Case 307-009, July 2006. (Revised June 2007.)
- January 2004 (Revised January 2005)
- Case
Delta Air Lines (B): The Launch of Song
By: Jan W. Rivkin and Laurent Therivel
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Rivkin, Jan W., and Laurent Therivel. "Delta Air Lines (B): The Launch of Song." Harvard Business School Case 704-439, January 2004. (Revised January 2005.)
- March 2002
- Teaching Note
Southwest Airlines: 1993 (Abridged Update) TN
By: James L. Heskett
Teaching Note for (9-395-025). View Details
Keywords: Air Transportation Industry
- August 2000
- Supplement
A Conversation with Dirk McMahon: Head of Ground Operations at Northwest Airlines, March 16, 2000
A classroom appearance dated March 16, 2000, at Harvard Business School, by Dirk McMahon, head of Ground Operations at Northwest Airlines. View Details
Hallowell, Roger H. "A Conversation with Dirk McMahon: Head of Ground Operations at Northwest Airlines, March 16, 2000." Harvard Business School Video Supplement 801-802, August 2000.
- June 2000 (Revised October 2000)
- Supplement
Dogfight over Europe: Ryanair (B)
By: Jan W. Rivkin
Supplements the (A) case. View Details
Keywords: Competition; Market Entry and Exit; Service Operations; Air Transportation Industry; Dublin; London
Rivkin, Jan W. "Dogfight over Europe: Ryanair (B)." Harvard Business School Supplement 700-116, June 2000. (Revised October 2000.)
- September 1992
- Case
International Airlines
A frequent flyer for a large international airline encounters typical but recurring service problems. The marketing management of the company explores the use of information technology in understanding and dealing with the issues involved. Concepts of database... View Details
Keywords: Marketing Communications; Information Technology; Customer Focus and Relationships; Air Transportation Industry
Jones, Thomas O. "International Airlines." Harvard Business School Case 693-045, September 1992.
- October 1986 (Revised March 1989)
- Case
Singapore Airlines (A)
New competition has led to doubts about Singapore Airlines' excellent reputation for in-flight services. The key to maintaining or improving service is the attitude and proficiency of the cabin crews. The company now discovers that there may be problems in this group.... View Details
Hart, Christopher. "Singapore Airlines (A)." Harvard Business School Case 687-022, October 1986. (Revised March 1989.)
- November 1981
- Supplement
LVI -- Allentown Works (D)
By: Kim B. Clark
Keywords: Air Transportation Industry
Clark, Kim B. "LVI -- Allentown Works (D)." Harvard Business School Supplement 682-049, November 1981.
- November 1981
- Supplement
LVI -- Allentown Works (C)
By: Kim B. Clark
Keywords: Air Transportation Industry
Clark, Kim B. "LVI -- Allentown Works (C)." Harvard Business School Supplement 682-048, November 1981.
- July 1993 (Revised May 1994)
- Supplement
American Airlines' Value Pricing (B)
By: Alvin J. Silk
Supplements the (A) case. View Details
Keywords: Air Transportation Industry
Silk, Alvin J. "American Airlines' Value Pricing (B)." Harvard Business School Supplement 594-019, July 1993. (Revised May 1994.)