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  • 2009
  • Book

Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership

By: Anthony J. Mayo, Nitin Nohria and Mark Rennella
'Entrepreneurs, Managers, and Leaders' examines the role that business leaders play in shaping industries and how the evolving context of industries shapes leaders in turn. This co-evolutionary process of leadership and industry development is told through the story of... View Details
Keywords: Business Model; Entrepreneurship; Leadership Development; Managerial Roles; Supply and Industry; Industry Growth; Air Transportation Industry
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Mayo, Anthony J., Nitin Nohria, and Mark Rennella. Entrepreneurs, Managers, and Leaders: What the Airline Industry Can Teach Us About Leadership. New York: Palgrave Macmillan, 2009.
  • March 2008 (Revised August 2023)
  • Case

Vueling Airlines

By: Paul A. Gompers and Kristin A. Perry
Keywords: Air Transportation Industry
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Gompers, Paul A., and Kristin A. Perry. "Vueling Airlines." Harvard Business School Case 808-077, March 2008. (Revised August 2023.)
  • January 2008 (Revised November 2009)
  • Case

Linear Air: Creating the Air Taxi Industry

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US,... View Details
Keywords: Business Model; Business Startups; Entrepreneurship; Disruptive Innovation; Product Launch; Industry Structures; Competition; Air Transportation Industry
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Tripsas, Mary, Davin Chow, Adam Prewett, and Kevin Yttre. "Linear Air: Creating the Air Taxi Industry." Harvard Business School Case 808-107, January 2008. (Revised November 2009.)
  • August 2007 (Revised June 2010)
  • Case

JetBlue Airways: Valentine's Day 2007 (A)

By: Robert S. Huckman, Gary P. Pisano and Virginia Fuller
Describes an operational crisis for JetBlue Airways during an ice storm in the eastern United States in February 2007 and chronicles the airline's immediate response. Provides detail concerning the history of the airline from its founding in 1999 through the February... View Details
Keywords: Customer Relationship Management; Crisis Management; Growth Management; Management Teams; Service Delivery; Air Transportation Industry; Eastern United States
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Huckman, Robert S., Gary P. Pisano, and Virginia Fuller. "JetBlue Airways: Valentine's Day 2007 (A)." Harvard Business School Case 608-001, August 2007. (Revised June 2010.)
  • January 2007 (Revised August 2007)
  • Case

Lobbying for Love? Southwest Airlines and the Wright Amendment

By: Felix Oberholzer-Gee, Dennis A. Yao, Libby Cantrill and Patricia Wu
The fall of 2004 brought exciting news to Love Field, the Texas headquarters of Southwest Airlines. Delta Airlines, one of Southwest's main competitors, had announced that it would dramatically decrease service from the nearby Dallas/Fort Worth International (DFW)... View Details
Keywords: Governing Rules, Regulations, and Reforms; Government Legislation; Business and Government Relations; Opportunities; Competitive Advantage; Air Transportation Industry; Texas
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Oberholzer-Gee, Felix, Dennis A. Yao, Libby Cantrill, and Patricia Wu. "Lobbying for Love? Southwest Airlines and the Wright Amendment." Harvard Business School Case 707-470, January 2007. (Revised August 2007.)
  • September 2006 (Revised September 2007)
  • Supplement

Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?

By: Ramon Casadesus-Masanell, Erich Alexander Voigt and Jordan Mitchell
Keywords: Competition; Cooperation; Decisions; Air Transportation Industry
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Casadesus-Masanell, Ramon, Erich Alexander Voigt, and Jordan Mitchell. "Airbus vs. Boeing (B): Should Airbus Build the VLCT Alone?" Harvard Business School Supplement 707-448, September 2006. (Revised September 2007.)
  • December 2005 (Revised May 2009)
  • Case

C.R. Smith and the Birth of American Airlines

By: Anthony Mayo and Laura Gaie Singleton
Presents an overview of the path that C.R. Smith pursued to build American Airlines into one of the largest airlines in the world in the 20th century. Over the course of his 30-year tenure as president of American Airlines, Smith deployed a three-pronged... View Details
Keywords: Leadership Style; Growth and Development Strategy; Industry Growth; Operations; Air Transportation Industry; United States
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Mayo, Anthony, and Laura Gaie Singleton. "C.R. Smith and the Birth of American Airlines." Harvard Business School Case 406-082, December 2005. (Revised May 2009.)
  • September 2005 (Revised March 2006)
  • Teaching Note

Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)

By: Jan W. Rivkin
Keywords: Competition; Air Transportation Industry
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Rivkin, Jan W. "Delta Air Lines (A): The Low-Cost Carrier Threat and Delta Air Lines (B): The Launch of Song (TN)." Harvard Business School Teaching Note 706-430, September 2005. (Revised March 2006.)
  • July 2005
  • Teaching Note

Royal Caribbean Cruises Ltd.

By: F. Warren McFarlan
Teaching Note to (9-304-019). View Details
Keywords: Air Transportation Industry
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McFarlan, F. Warren. "Royal Caribbean Cruises Ltd." Harvard Business School Teaching Note 306-008, July 2005.
  • August 2003
  • Teaching Note

Valuation Ratios in the Airline Industry (TN)

By: Paul M. Healy
Teaching Note for (9-103-002). View Details
Keywords: Valuation; Air Transportation Industry
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Healy, Paul M. "Valuation Ratios in the Airline Industry (TN)." Harvard Business School Teaching Note 104-025, August 2003.
  • January 2003
  • Teaching Note

Southwest Airlines 2002: An Industry Under Siege (TN)

By: James L. Heskett
Teaching Note for (9-803-133). View Details
Keywords: Air Transportation Industry
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Heskett, James L. "Southwest Airlines 2002: An Industry Under Siege (TN)." Harvard Business School Teaching Note 803-138, January 2003.
  • March 2001 (Revised March 2006)
  • Teaching Note

Dogfight Over Europe: Ryanair (A), (B), and (C) TN

By: Jan W. Rivkin
Teaching Note for (9-700-115), (9-700-116), and (9-700-117). View Details
Keywords: Air Transportation Industry; Dublin; London
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Rivkin, Jan W. "Dogfight Over Europe: Ryanair (A), (B), and (C) TN." Harvard Business School Teaching Note 701-090, March 2001. (Revised March 2006.)
  • October 1999 (Revised January 2000)
  • Case

Alaska Airlines: For the same price, you just get more...

Alaska Airlines grapples with the issue of whether or not advanced use of technology to enable its customers to serve themselves (self-service) in certain airport functions will help it to achieve competitive advantage. View Details
Keywords: Technology; Service Delivery; Competitive Advantage; Air Transportation Industry; Alaska
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Hallowell, Roger H. "Alaska Airlines: For the same price, you just get more..." Harvard Business School Case 800-004, October 1999. (Revised January 2000.)
  • July 1993 (Revised May 1998)
  • Teaching Note

Swissair's Alliances (A); Swissair's Alliances (B) TN

By: David B. Yoffie
Teaching Note for (9-794-152) and (9-794-153). View Details
Keywords: Air Transportation Industry
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Yoffie, David B. "Swissair's Alliances (A); Swissair's Alliances (B) TN." Harvard Business School Teaching Note 794-012, July 1993. (Revised May 1998.)
  • November 1986 (Revised March 1995)
  • Case

Vought Aero Products: Factory of the Future

By: David A. Garvin
Keywords: Production; Strategy; Air Transportation Industry
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Garvin, David A. "Vought Aero Products: Factory of the Future." Harvard Business School Case 687-008, November 1986. (Revised March 1995.)
  • August 1977
  • Teaching Note

Eastern Airlines: December Schedule, Teaching Note

By: Daryl D Wyckoff and Steven Wheelwright
Keywords: Air Transportation Industry
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Wyckoff, Daryl D., and Steven Wheelwright. "Eastern Airlines: December Schedule, Teaching Note." Harvard Business School Teaching Note 678-012, August 1977.
  • February 1987
  • Case

Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media

By: Stephen A. Greyser
Keywords: Business Organization; Strategy; Air Transportation Industry
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Greyser, Stephen A. "Air Canada: Organizing for Public Relations and Media Relations (B): The Manager and the Media." Harvard Business School Case 587-126, February 1987.
  • February 1987 (Revised December 1992)
  • Case

Honeywell Commercial Aviation Division (B)

By: Michael Beer
Keywords: Air Transportation Industry
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Beer, Michael. "Honeywell Commercial Aviation Division (B)." Harvard Business School Case 487-066, February 1987. (Revised December 1992.)
  • November 1986 (Revised December 1986)
  • Supplement

People Express, Supplement

Brings the history of People Express up to the summer of 1986. Raises the question of whether its innovative human resource policies were successful pr problematic. View Details
Keywords: Policy; Human Resources; Air Transportation Industry
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Heckscher, Charles C. "People Express, Supplement." Harvard Business School Supplement 487-054, November 1986. (Revised December 1986.)
  • May 1982 (Revised June 1982)
  • Case

Air Traffic Controllers

By: Michael Beer
On August 3, 1981 President Ronald Reagan terminated 12,000 air traffic controllers, members of the Professional Air Traffic Controllers Organization, for violating their no-strike oath. Provides background on the human resources policies and practices of the Federal... View Details
Keywords: Resignation and Termination; Labor and Management Relations; Government and Politics; Labor Unions; Negotiation; Employees; Air Transportation Industry; United States
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Beer, Michael. "Air Traffic Controllers." Harvard Business School Case 482-056, May 1982. (Revised June 1982.)
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