Testing Strategy - Publications - Faculty & Research

24 Jul 2020
News

Reimagining Chicago’s Schools

Photo courtesy of Melissa Zaikos Back in 2011, when Melissa Zaikos (MBA 2000) began digging deeply into the standardized test scores of the Chicago Public Schools, she saw some concerning trends. Elementary schools, she thought, seemed to... View Details

13 Mar 2025
Blog Post

Advancing Health Care Innovation and Impact with Anita Gupta (GMP 29, 2020)

experience. I needed a broader perspective, new strategic tools, and a stronger network to drive systemic change. What I gained at HBS went beyond business strategy or policy frameworks—it was a fundamental shift in how I saw leadership.... View Details

31 Oct 2004
What Do You Think?

Should the Wisdom of Crowds Influence Our Thinking About Leadership?

crowd…." As Dean Robb put it, "... the use of the term 'crowd' is inappropriate, because crowds generally fail the test of independence from each other's decisions." Others saw the findings strongly affirming the role... View Details

Keywords: by James Heskett

06 Feb 2018
First Look

First Look at New Research and Ideas: February 6, 2018

communities) and the moderating effects of team leader experience. We test our moderated mediation model in a sample of 121 teams that filed patents in a Fortune 50 company’s India R&D center between 2005 and 2015 using proprietary... View Details

13 Jun 2005
Research & Ideas

Rescuing Products with Stealth Positioning

companies that use stealth positioning adopt a covert approach. They conceal the true nature of their products by affiliating them with a different category. This is a powerful strategy for marketers when a category is in some way... View Details

Keywords: by Youngme Moon

01 Jun 2022
News

Turning Point: Sparking Change

Gillette, Pillsbury, and L’Oréal. In 2001, I launched The ComfortCake Company, selling pound cakes based on my original recipes to customers ranging from United Airlines to Walmart. But teaching was always at the back of my mind as a potential profession—the... View Details

19 Apr 2011
First Look

First Look: April 19

PublicationsWhat to Ask the Person in the Mirror: The Seven Tests of Highly Effective Leaders Authors:Robert Steven Kaplan Publication:Harvard Business Publishing, forthcoming Abstract Successful leaders know that leadership is less... View Details

Keywords: Sean Silverthorne

20 Sep 2011
First Look

First Look: September 20

Strategies and Multi-location Firms: The Role of Internal Linkages Authors:Juan Alcácer and Minyuan Zhao Publication:Management Science (forthcoming) Abstract This study looks at the role of firms' internal linkages in highly competitive... View Details

Keywords: Sean Silverthorne

21 Aug 2012
First Look

First Look: August 21

entrepreneurial human capital across several generations. We test this idea by looking at the spatial location of past mines across the United States: proximity to historical mining deposits is associated with bigger firms and fewer... View Details

Keywords: Sean Silverthorne

30 May 2018
What Do You Think?

Should Intellectual Property be Protected in International Trade?

rules need enforcement.” The current Chinese-US trade negotiation provides a real-life test of these ideas. For example, there have been discussions about China phasing out ownership requirements over time that could reduce the amount of... View Details

Keywords: by James Heskett; Technology

01 Jan 2004
News

Donald P. Nielsen, MBA 1963

the CEO of the world's largest independent biomedical research and testing company. He set off on a two-year "odyssey" around the United States to try to figure out what was wrong with this country's public education system. Then he ran... View Details

28 Jun 2016
First Look

June 28, 2016

have preferences over relative outcomes, we derive predictions about the antecedents and consequences of dividing equity equally among all founders. Using proprietary survey data, we empirically test the predictions. Our central finding... View Details

Keywords: Sean Silverthorne

08 Dec 2003
Research & Ideas

Why Europe Lags in Pharmaceuticals and Biotech

the preferred testing ground for Phase 1 clinical trials of new drugs, the benefits of massive R&D spending and economic throw-offs are being enjoyed elsewhere, primarily in the United States and in an increasingly competitive Asia.... View Details

Keywords: by Sean Silverthorne; Biotechnology; Health; Pharmaceutical; Technology

29 Aug 2024
Blog Post

Leni Peterson R. (MS/MBA 2023): Solving Big Problems Through Entrepreneurship

individualized strategies are insufficient for managing operational, regulatory, and reputational risks. Collaboration is key to tackling these challenges effectively. Celeste, through watershed project development, is poised to address... View Details

02 Oct 2008
What Do You Think?

Workout vs. Bailout: Should Government Take Advantage of the Buffett Effect?

trying to fix the blame for the problem pointed in several directions. Bottoms-up (mortgage related) as well as top-down (concerning only financial institutions) solutions were favored. Now the definition of those institutions qualifying for either work out or bail out... View Details

Keywords: by Jim Heskett

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

retailers’ annual sales, so it is a critical time to get retail execution right. Dynamic pricing strategies must be carefully executed to maximize margins while driving volume. Inventory turns must be carefully monitored so that physical... View Details

Keywords: by Danielle Kost; Retail

01 Sep 2011
News

HBS Moves Ahead with Curriculum Innovations

will be assigned to work with companies in roughly a dozen different countries on the introduction of a new product or service. They’ll do a fair amount of advance preparation in Allston, and then during the January Term, they’ll travel to a company abroad to View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

10 Jun 2008
First Look

First Look: June 10, 2008

Working PapersAccounting Information as Political Currency Authors:Karthik Ramanna and Sugata Roychowdhury Abstract We test whether accounting can be used as political currency. Our setting is the US congressional election of 2004,... View Details

Keywords: Martha Lagace

22 Mar 2017
Research & Ideas

What's the Ideal Frequency for a Sales Quota?

saw this effect in the modeling world, but I wanted to test it in the real world,” says Chung, an assistant professor. “The best way to do that was to perform a field experiment.” For real-world proof of how quotas affect sales... View Details

Keywords: by Carmen Nobel

August 2005 (Revised December 2006)
Case

Procter & Gamble: Electronic Data Capture and Clinical Trial Management

By: Robert S. Huckman and Mark J. Cotteleer

Considers whether the management of Procter & Gamble (P&G) Pharmaceuticals should adopt Web-based electronic data capture (EDC) as the default standard for the management of its clinical drug trials. Provides a detailed description of the existing paper-based process... View Details