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April 2008 (Revised May 2010)
Case

Visions of Web 3.0

By: Thomas R. Eisenmann and David Andrew Vivero

Explores the Semantic Web, a vision for the next generation of the World Wide Web in which information is stored in machine-readable formats. While the Semantic Web would make information more easily accessible, barriers to its adoption are very high because website... View Details

Keywords: Business Startups; Entrepreneurship; Strategy; Technology Adoption; Digital Platforms; Internet and the Web

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02 Nov 2020
What Do You Think?

Is Antitrust Just a Quaint Notion in the Digital Age?

SUMMING UP Is antitrust just a quaint notion in the internet/Cloud age? What do you think? The lack of response to November’s column sends me a message: There appears to be less interest in antitrust issues regarding technology View Details

Keywords: by James Heskett; Technology; Technology; Technology; Technology; Technology; Technology

January 2018 (Revised February 2018)
Technical Note

Making Markets

By: Thomas R. Eisenmann and Scott Duke Kominers

Explains how to identify and capitalize on marketplace design opportunities. Defines markets and marketplaces and describes the basic functions of each. Discusses attributes (e.g., heterogeneity of participants' preferences and asymmetry in available information) that... View Details

Keywords: Marketplaces; Two-Sided Markets; Entrepreneurship; Market Design; Digital Platforms; Marketplace Matching; Market Participation; Market Transactions; Market Entry and Exit; Digital Platforms; Auctions

2016
Working Paper

Controlling Versus Enabling

By: Andrei Hagiu and Julian Wright

Revenue sharing between principals and agents is commonly used to balance double-sided moral hazard. We provide a theory of how, when such revenue-sharing is optimal, a principal allocates control rights over decisions that either party could make. We show that the... View Details

Keywords: Control Rights; Decision Authority; Employment; Independent Contractors; Organizational Theory; Digital Platforms; Governance Controls; Ethics; Vertical Integration

December 2018
Case

Choosy

By: Jeffrey J. Bussgang and Julia Kelley

Founded in 2017, Choosy is a data-driven fashion startup that uses algorithms to identify styles trending on social media. After manufacturing similar items using a China-based supply chain, Choosy sells them to consumers through its website and social media pages.... View Details

June 2005
Case

CarMax

By: Rajiv Lal and David Kiron

Carmax is the largest multi-market used car dealer in the U.S., and has no format-to-format competitor in the $375 billion used car market. CarMax is trying to do what some analysts believed to be impossible: sell used cars profitably on a national scale, and at the... View Details

Keywords: Profit; Brands and Branding; Digital Platforms; Segmentation; Auto Industry

February 2014
Article

Responses to Entry in Multi-Sided Markets: The Impact of Craigslist on Local Newspapers

By: Robert Seamans and Feng Zhu

How do firms respond to entry in multi-sided markets? We address this question by studying the impact of Craigslist, a website providing classified-advertising services, on local U.S. newspapers. We exploit temporal and geographical variation in Craigslist's entry to... View Details

Keywords: Digital Platforms; Market Entry and Exit; Internet and the Web; Newspapers; Advertising; Advertising Industry; Journalism and News Industry

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2012
Chapter

IP Modularity in Software Ecosystems: How SugarCRM's IP and Business Model Shape Its Product Architecture

By: Josef Waltl, Joachim Henkel and Carliss Y. Baldwin

Keywords: Business Model; Digital Platforms; Open Source Distribution; Complexity; Applications and Software; Intellectual Property

July 2003 (Revised June 2010)
Case

FrontPoint Partners

By: Jay O. Light

A hedge fund platform, a new and unique kind of asset management firm, contemplates various client markets for its services. View Details

Keywords: Asset Management; Investment; Demand and Consumers; Digital Platforms; Service Delivery; Financial Services Industry

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January 2017 (Revised August 2019)
Supplement

X Fire Paintball & Airsoft: Is Amazon a Friend or Foe? (B)

By: Feng Zhu and Angela Acocella

Three years after launching his brick-and-mortar store, X Fire Paintball and Airsoft, Steve Herbert Sr. and his sons began selling products on Amazon.com’s third-party Marketplace and online sales expanded rapidly. Over time, X Fire noticed that products of which it... View Details

Keywords: Ethics; Competition; Digital Platforms; Internet and the Web; Small Business; Retail Industry; Canada

August 2004
Case

Microsoft.NET (Abridged)

By: Alan D. MacCormack and Kerry Herman

Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details

Keywords: Transformation; Leadership; Management Skills; Organizational Structure; Digital Platforms

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May 2017 (Revised July 2017)
Supplement

Aadhaar: From Voluntary to Mandatory

By: Tarun Khanna, Anjali Raina and Rachna Chawla

Approximately 1.1 billion residents of India (99% of the population) had a unique biometric identity—Aadhaar—by 2017. In six years, the Unique Identification Authority of India (UIDAI) had achieved an unprecedented milestone in emerging and developed markets. The... View Details

17 Aug 2015
Research & Ideas

Who is Boss in the Sharing Economy?

than traditional businesses that employ their workers. And so it seemed until June, when the California Labor Commission disrupted the sharing economy when it declared that an Uber driver was an employee, not an independent contractor. Far from being a "neutral View Details

Keywords: by Michael Blanding; Technology; Technology

November 2017
Case

iRobot: Moving Beyond the Roomba

By: Rajiv Lal and Scott Johnson

The makers of the Roomba, a robotic vacuum cleaner, connected the latest version of their product to the Internet. This new feature opened up a wealth of new opportunities and challenges for the company. View Details

Keywords: Irobot; Smart Home; Connected Home; Roomba; Vacuum; Mapping; Internet Of Things; Connected Products; Organizational Structure; Organizational Design; Information Infrastructure; Applications and Software; Digital Platforms; Mobile and Wireless Technology; Technology Industry; Technology Industry; Technology Industry; Technology Industry; United States

June 2022
Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details

Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

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May 2024
Supplement

gWorks (B)

By: Richard S. Ruback and Royce Yudkoff

In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details

18 Apr 2019
Research & Ideas

Open Innovation Contestants Build AI-Based Cancer Tool

potential for multiple breakthroughs related to the specific tumor segmentation task of radiation oncologists while also addressing technological issues (e.g., reframing and conducting sequential competition phases). Lagace: What made... View Details

Keywords: by Martha Lagace; Health; Medical Devices & Supplies

November 2000
Exercise

Atlantis-Biovent Negotiation: Confidential Instructions for Atlantis

By: Michael A. Wheeler

This two-party exercise illustrates bidding strategy in the context of settling a large insurance claim. Specifically, the claimant (Biovent) and the insurer (Atlantis) are asked to submit confidential offers to a dispute resolution Web site that will determine whether... View Details

Keywords: Insurance; Bids and Bidding; Digital Platforms; Negotiation Process; Conflict and Resolution; Strategy; Internet and the Web

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February 2024
Case

Does “Matter” Matter? Amazon and Open Standards in the Smart Home Industry

By: Frank Nagle

In early 2023, the smart home industry stood at a pivotal juncture. The recent launch of “Matter” version 1.0, an ambitious interoperability standard developed by the Connectivity Standards Alliance (CSA), promised to unify a fragmented market plagued by incompatible... View Details

Keywords: Digital Platforms; Resource Allocation; Standards; Business Strategy

23 Aug 2004
Research & Ideas

Strategy for Small Fish

enormous collective negotiating power with respect to keystones. The same mobility that allows them to escape devastating technological transitions allows them to potentially "leave" a keystone that is trying to extract too much... View Details

Keywords: by Marco Iansiti & Roy Levien

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