Publications

August 2001 (Revised November 2001)
Case

Vicinity Corporation: Turning Web Traffic into Store Traffic

By: Frances X. Frei, David Margalit and Amanda Yelsh

Vicinity uses its Internet and m-commerce technology to help drive traffic into its customers' physical distribution outlets. The company has terrific technology and is seemingly successful in getting more consumers into its customers' stores, yet it is in a precarious... View Details

Keywords: Internet and the Web; Consumer Behavior; Mobile and Wireless Technology

August 2005 (Revised April 2007)
Case

DICOM Group plc and Captiva Software Corp.

By: Paul M. Healy

Compares two companies in the information capture software industry. Asks students to analyze and compare the performance of two companies (one in the United Kingdom and the other in the United States) from the perspective of a buy-side analyst reporting to the manager... View Details

Keywords: History; Financial Management; Environmental Accounting; Activity Based Costing and Management; Financial Reporting; Performance; Performance Evaluation; Financial Statements; Economic Growth; Fair Value Accounting; Information Industry; Computer Industry; United Kingdom; United States

September 1993
Case

Manufacturing at ALZA: The Right Prescription? (A)

By: Dorothy A. Leonard

ALZA, a company specializing in drug delivery systems such as transdermal patches, considers manufacturing its own products. Until now, the company has conducted research and development on its patented system but has then licensed the technology to client-partner... View Details

Keywords: Business or Company Management; Technological Innovation; Innovation and Management; Growth and Development Strategy; Problems and Challenges; Production; Research and Development; Organizational Change and Adaptation; Pharmaceutical Industry; Medical Devices and Supplies Industry

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June 2005 (Revised May 2006)
Case

Vidient (A)

Vidient, a young company, is in the process of being spun out of a much larger, established Japanese business. Vidient is in the business of analyzing the feeds from security cameras and catches security breaches automatically, without human assistance. The parent... View Details

Keywords: Technological Innovation; Business Growth and Maturation; Corporate Entrepreneurship; Financing and Loans; Business Startups; Service Industry; Japan

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11 Apr 2023
Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

that maintain the system, review the categories and how they classify companies. "In the last 20 years, the boundaries of businesses have become much more diffuse because of digital technology driven business models." In contrast, the... View Details

Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail

16 May 2000
Research & Ideas

Getting the Message: How the Internet is Changing Advertising

Web site publishers and advertisers, the company licenses the targeting technology it has developed to Web publishers and advertisers. The power of this technology, which is called DART (for dynamic... View Details

Keywords: by Susan Young

September 2001
Background Note

Accounting for Computer Software Development Costs

By: Robert S. Kaplan and Tatiana Sandino

Summarizes the debate on accounting for computer software development costs. Provides a historical description of the development of standards on accounting of computer software development costs, both in the United States and internationally. Describes how, after much... View Details

Keywords: Accounting; Information Technology Industry; Information Technology Industry; United States

February 1990 (Revised December 1993)
Case

Fusion Systems Corp. in Japan (A)

Describes the international business of Fusion Systems Corp., a small high technology American firm, and a five-year patent dispute the company has in Japan with Mitsubishi Electric. Also describes key features of the intellectual property systems in Japan and related... View Details

Keywords: Patents; Conflict and Resolution; Technology Industry; Japan; United States

Article

Case Study: Follow Dubious Orders or Speak Up?

By: Sandra J. Sucher and Matthew Preble

The article discusses an intern for the technology security company Zantech addressing her concerns about her boss in Seoul, South Korea, regarding an inappropriate suggestion on misrepresenting her identity. An overview of the ethical aspects of addressing her... View Details

Keywords: Ethics; Labor and Management Relations; Organizational Culture

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18 Mar 2011
News

Social Networks Will Change Product Innovation

July 2004 (Revised July 2005)
Case

Linux in 2004

By: Pankaj Ghemawat, Brian Subirana and Christina Pham

A new technology platform conceived in the early 1990s, Linux developed into a force to be reckoned with in the operating system marketplace. At first, Linux was dismissed as a renegade option used only by tech geeks. By 2004, however, Linux had exploded into the... View Details

Keywords: Competition; Open Source Distribution; Information Technology; Applications and Software; Digital Platforms; Information Technology Industry

02 Sep 2015
What Do You Think?

What's Wrong With Amazon’s Low-Retention HR Strategy?

low-retention HR strategy, its customers probably regard it as a highly successful application of that idea. Advocates of a high-retention strategy may wonder why Amazon hasn’t learned something from online retailer Zappos, a high-retention, “best place to work” View Details

Keywords: by James Heskett; Web Services; Retail; Apparel & Accessories; Consumer Products; Fashion

March 2007 (Revised April 2007)
Case

The University of Utah and the Computer Graphics Revolution

By: H. Kent Bowen and Courtney Purrington

Computer science departments were new to universities in the 1960s, and the one created at the University of Utah by David Evans and Ivan Sutherland had a research mission to invent the field of computer graphics. Details the research process that led to many of the... View Details

Keywords: Engineering; Entrepreneurship; Management Practices and Processes; Mission and Purpose; Research and Development; Technology Adoption; Computer Industry; Education Industry; Utah

26 Feb 2012
News

Can brand Mallya make Kingfisher Airlines fly?

11 Jan 2021
Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

including design thinking and lean startup approaches, that have given rise to some of the world’s biggest technology companies. But does the Silicon Valley mantra “fail fast, fail often,” which encourages early testing of new ideas and... View Details

Keywords: by Kristen Senz

07 Jul 2003
Research & Ideas

4+2 = Sustained Business Success

agile company turns out innovative products and services and anticipates disruptive events in an industry rather than reacting when it may already be too late. Relentlessly pursue disruptive technologies to... View Details

Keywords: by Nitin Nohria, William Joyce & Bruce Roberson

26 Jul 2023
Research & Ideas

STEM Needs More Women. Recruiters Often Keep Them Out

For mid-career STEM professionals looking to advance their skills and careers, certificate programs at elite universities can offer a fast track. And for universities, such programs are an important and growing revenue stream—and a recruitment tool for women and... View Details

Keywords: by Rachel Layne

2015
Book

Strategy Rules: Five Timeless Lessons from Bill Gates, Andy Grove, and Steve Jobs

By: David B. Yoffie and Michael A. Cusumano

The authors of the bestselling Competing on Internet Time (a Business Week top 10 book) analyze the strategies, principles, and skills of three of the most successful and influential figures in business—Bill Gates, Andy Grove, and Steve Jobs—offering... View Details

Keywords: Management; Strategy; Leadership; Information Technology; Entrepreneurship; Information Technology Industry

February 2018 (Revised October 2019)
Case

HubSpot and Motion AI: Chatbot-Enabled CRM

By: Jill Avery and Thomas Steenburgh

HubSpot, an inbound marketing, sales, and customer relationship management (CRM) software provider, announced that it had acquired Motion AI, a software platform that enabled companies to easily build and deploy chatbots, fueled by artificial intelligence, to interact... View Details