Filter Results:
(1,454)
Show Results For
- All HBS Web
(1,454)
- People (3)
- News (239)
- Research (1,000)
- Events (8)
- Multimedia (4)
- Faculty Publications (445)
Show Results For
- All HBS Web
(1,454)
- People (3)
- News (239)
- Research (1,000)
- Events (8)
- Multimedia (4)
- Faculty Publications (445)
- 31 May 2023
- Research & Ideas
With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines
If knowing what customers need is marketing gold, pinpointing exactly when they need it may just be platinum. Services that become part of a customer’s routine may deliver advantages beyond repeat business for a company, Harvard Business... View Details
- Student-Profile
Ta-Wei "David" Huang
assumptions about how firms target interventions. David has identified systematic biases in the traditional approach and is seeking to find a better way to address the issues by combining causal inference, machine learning, and View Details
- 03 Mar 2014
- Research & Ideas
Facebook’s Future
machine that enables marketers to serve targeted messages on the basis of our email address or mobile phone number. But in 2024, technology will make possible real-time View Details
Keywords: by Mikolaj Piskorski
- 11 Jun 2014
- Research & Ideas
In the Future of Sports Investing, Media Is the Best Bet
investments by sharing in the profits generated by broadcasting rights and advertising revenues. The founders initially placed a $100 million fundraising target on the fund, which will invest in young growth-stage companies. Causeway has... View Details
- 13 Jun 2018
- Sharpening Your Skills
That Costs HOW Much?
"Price is what you pay. Value is what you get." For makers of that product, the price will help determine the target audience, help define marketing strategy, and, ultimately, decide whether the... View Details
- 02 Sep 2016
- Op-Ed
The Twitter Election
Bush, who spent $100 million on traditional marketing before dropping out. Can the same strategy succeed in the general election campaign?Probably not, for three reasons. First, Trump needs around 60 million votes to win, six times more... View Details
Keywords: by John Quelch and Thales Teixeira
- 17 Sep 2007
- Research & Ideas
Broadband: Remaking the Advertising Industry
is the capability to show full motion video, which some people will find compelling. This is going to be an increasing part of the advertising world, but it's still a pretty small percentage. Beyond search advertising, marketers are using... View Details
- 12 Sep 2012
- Research & Ideas
The Unexpected Link Between Cadavers and Careers
If you happen to be in need of human cadavers, you'll have more success targeting married nursery school teachers than, say, married cowboys or firefighters. That's essentially the implication of a new study that explores a previously... View Details
- 22 Feb 2000
- Research & Ideas
Social Capital Markets: Creating Value in the Nonprofit World
himself during his six years as president andCEO of Outward Bound, plunging him into the Social Capital Markets arena.When Outward Bound received an $8-million grant for a new educationalinitiative, Grossman was determined to grow and... View Details
Keywords: by Anne Kavanagh
- 01 Dec 2008
- News
Seth Klarman
Klarman Illustration by David Cowles While other money managers scrambled to survive the financial market meltdown, value investor extraordinaire Seth Klarman (MBA ’82), president of The Baupost Group in Boston, cautiously pursued buying... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
Imagine the glee of marketers at the dawn of the Internet era—could anyone imagine a more sophisticated, precise way of reaching consumers? By tracking the purchasing habits of its prey, marketers could... View Details
- 12 Jun 2006
- Research & Ideas
The Promise of Channel Stewardship
Most company distribution systems are designed ad-hoc when needed, and serve neither value chain partners nor end users well—just look at the frustrating new-car buying process set up by American auto makers. At the same time, says Harvard Business School View Details
- 14 Sep 2016
- Research & Ideas
Web Surfers Have a Schedule and Stick to It
sites. Our online visits often come in short bursts rather than extended leisurely strolls through cyberspace. People with higher incomes spend less time online than those making less. In other words, consumers behave online in a much different way than they do in... View Details
- 29 Oct 2000
- Research & Ideas
Building a Powerful Prestige Brand
Lauder, founded Estée Lauder Cosmetics. By the time she retired from public life in the mid-1990s, this company had become one of the largest cosmetics manufacturers in the world and was recognized as one of the leading players in the global View Details
- 15 Sep 2003
- Research & Ideas
The Lessons of New-Market Disruption
backing, the thing is never going to happen." In choosing a target market for Aurora, the team was guided by d'Arbeloff's financial expectations for the new division; Aurora's initial revenue... View Details
- 01 Jun 1999
- News
Proposed Chair Would Honor African-American Business Pioneer
marketing efforts targeted at African Americans, thereby helping to establish that community as a lucrative mass market and contributing to the development of the concept of... View Details
- 16 Jun 2003
- Research & Ideas
Peeling Back the Global Brand
can enhance the perceptions of product and service quality. Second: be aware that good corporate citizenship matters as much in emerging markets as it does in the world's richest countries. Third: target... View Details
- Fast Answer
Alternatives to Bloomberg
market data. You can also search our help content for more targeted suggestions based on the type of information you are looking for (commodities, fundamentals, corporate debt, futures, etc.) View Details
- 01 Sep 2015
- News
Case Study: Golden Ticket
propositions to a new customer base. —Cindy Park (PLDA 12, 2013) Stay with the current target market and own it—don’t be distracted by other rabbits to chase. —Peter Anderson (MBA 1981) According to the... View Details
- 02 Jun 2014
- Research & Ideas
Excerpt: ‘A Social Strategy’
the number of likes or followers, the number of responses, or the number of times corporate messages are forwarded to others. For example, by mid-2013 Target had slightly less than 22 million fans on Facebook, Wal-Mart had 30 million,... View Details