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Publications

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  • All HBS Web  (969)
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    • News  (255)
    • Research  (593)
    • Multimedia  (5)
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Show Results For

  • All HBS Web  (969)
    • People  (2)
    • News  (255)
    • Research  (593)
    • Multimedia  (5)
  • Faculty Publications  (202)
← Page 42 of 969 Results →
  • 29 Oct 2008
  • Research & Ideas

The Next Marketing Challenge: Selling to ’Simplifiers’

Editor's Note: Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge. Watch out for a new brand of consumer in... View Details
Keywords: by John Quelch; Retail; Consumer Products; Entertainment & Recreation
  • 17 Dec 2001
  • Research & Ideas

Risks and Rewards of the Intrapreneur

said, is that the start-up's mission was in alignment with the company's core business. For would-be intrapreneurs, the advantages to a corporate start-up versus a jump to a brand new company can include increased visibility within the... View Details
Keywords: by Sean Silverthorne
  • 18 Apr 2018
  • First Look

First Look at New Research and Ideas, April 18, 2018

counterparts. The empirical evidence presented in the chapter demonstrates that diversified business groups can add value in mature markets such as Britain. Even the much-criticized conglomerates of the 1970s-1990s were quite successful... View Details
Keywords: Sean Silverthorne
  • 24 Mar 2009
  • First Look

First Look: March 24, 2009

issues regarding divergent views amongst the partners, building a brand in a very competitive marketplace, and the stability of the core team. Finally, the firm has been presented with an opportunity to join two other firms in a three-way... View Details
Keywords: Martha Lagace
  • 28 Aug 2017
  • Research & Ideas

Should Industry Competitors Cooperate More to Solve World Problems?

Source: Cecilie_Arcurs George Serafeim has a startling suggestion to fix the world’s biggest environmental, social, and governance (ESG) problems such as water pollution, deforestation, and wealth inequality: encourage companies within industries to do less competing... View Details
Keywords: by Sean Silverthorne; Financial Services; Manufacturing; Agriculture & Agribusiness; Mining
  • 02 Oct 2015
  • News

The ‘F’ Word

made it far enough to launch a spring and fall collection and received widespread media coverage. The brand was slowly starting to gain traction with customers, too. But by the end of 2012, the startup—running low on cash and plagued by... View Details
Keywords: Walt Disney Studios
  • 26 May 2022
  • News

Northern California Club Honors Noom; LGBTQ Alumni Share HBS Stories

CEO and cofounder, Saeju Jeong, accepted the award and shared the company’s success story during the online “fireside chat” organized and cohosted by HBSANC board member and dinner chair Ben Dubin (MBA 1997) and HBSANC president and board... View Details
Keywords: Margie Kelley
  • Web

Courses by Faculty Unit - Course Catalog

2026 Q3Q4 1.5 Building and Sustaining a Successful Enterprise (also listed under Technology & Operations Management) Willy Shih Derek van Bever Fall 2025 Q1Q2 3.0 Building and Sustaining a Successful... View Details
  • 13 Feb 2018
  • First Look

New Research and Ideas, February 13, 2018

recent successes and challenges of the business, it also explores a new challenge of building a platform with a branded third-party solution or a “white label” solution, which would hide the third-party... View Details
Keywords: Sean Silverthorne
  • 09 May 2017
  • First Look

New Research and Ideas, May 9

leadership changes, increased communication, new partnership deals, and a focus on digital, sought speed, innovation, and accountability to better fulfill Sesame's educational mission. By 2016, Sesame was in the middle of its change, and Dunn contemplated how best to... View Details
Keywords: Sean Silverthorne
  • 10 Jun 2014
  • First Look

First Look: June 10

diverged from their American counterparts in using public relations strategies not only to contain fallout from criticism, but also as opportunities for changes in corporate culture aimed at promoting a positive bond with consumers based on new green View Details
Keywords: Sean Silverthorne
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

http://www.hbs.edu/research/pdf/07-051.pdf Alignment in Cross-Functional and Cross-Firm Supply Chain Planning Authors:Santiago Kraiselburd and Noel Watson Abstract In this paper, we seek to use quantitative models to help appreciate the behavioral processes associated... View Details
Keywords: Martha Lagace
  • Web

Past Projects | Social Enterprise | Harvard Business School

locations, academics, venture funds, and other cities. The strategic sprint focused on 1) improved use of technology to achieve New York's policy goals, 2) growing the urban tech sector (market size, job creation), and 3) establishing New York's View Details
  • 08 Jun 2023
  • News

Three Alumni Clubs Celebrate Leadership, Community, and History over Dinner

firm's mission is to empower under-resourced small business owners and accelerate their success by providing high-impact and customized strategic, financial, operational, and marketing support. "The Acceleration Project caters to people... View Details
Keywords: Margie Kelley
  • 01 Oct 1998
  • News

Andresen Becomes First European and First Exec. Ed. Graduate to Endow HBS Professorship

program at the Nestlé Group in Germany, where he showed a particular talent for marketing and product management. His skills attracted the attention of the management at Pfizer-Germany, who hired him in 1966 as senior brand manager. A... View Details
  • 03 Jun 2008
  • First Look

First Look: June 3, 2008

success rate of the usual model. Download the paper: http://www.hbs.edu/research/pdf/07-086WP.pdf   Cases & Course MaterialsAT&T v. Microsoft (B): District Court Ruling and Appeal Harvard Business School Supplement 608-081... View Details
Keywords: Martha Lagace
  • 06 Apr 2016
  • Research & Ideas

Should Entrepreneurs Pitch Products or Ideas for Products?

box office. The main measure that the paper uses to approximate a writer’s “observable quality” to the buyer is the number of writing credits for movies that have been released by major studios five years before the sale date of the pitch or spec. The advantages of... View Details
Keywords: by Carmen Nobel; Motion Pictures & Video; Entertainment & Recreation; Banking
  • 27 Aug 2013
  • First Look

First Look: August 27

Bluefin had built a system that gathered millions of online comments in an effort to develop new metrics for TV programs and brand advertising. With data from Twitter and other social sites, expressions, not just impressions, could now be... View Details
Keywords: Sean Silverthorne
  • 29 Jan 2008
  • First Look

First Look: January 29, 2008

result in deterioration of financial performance. Fixed- and sunk-cost conventional wisdom confers an unfair advantage on challengers and shackles incumbent firms that attempt to respond to an attack. Executives in established companies, bemoaning the expense of... View Details
Keywords: Martha Lagace
  • 27 Jan 2009
  • First Look

First Look: January 27, 2009

Publisher's Abstract Most organizational change initiatives fail spectacularly (at worst) or deliver lukewarm results (at best). In his international bestseller Leading Change, John Kotter revealed why change is so hard and provided an actionable, eight-step process... View Details
Keywords: Martha Lagace
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