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Show Results For
- All HBS Web
(956)
- People (6)
- News (143)
- Research (610)
- Events (2)
- Multimedia (13)
- Faculty Publications (282)
- 23 Jun 2009
- First Look
First Look: June 23
decide which customers to serve and which to turn away, configuring pricing strategies to align with the value delivery stream customers experience, and determining whether inbound marketing programs can generate enough scale or whether... View Details
Keywords: Martha Lagace
- 15 May 2018
- First Look
New Research and Ideas, May 15, 2018
They often functioned, as a result, as part of the problem, rather than part of the solution. In the more recent globalization era, the strategies of Western corporations have moved beyond the practices of the colonial past, but linkages... View Details
Keywords: Dina Gerdeman
- 01 Mar 2014
- News
My HBS Eureka Moment
1965) Have a Long-Term Strategy — Jose M. Faustino (MBA 1963) Beware of Bias — Donald J. Chiofaro (MBA 1972) Exceed Expectations — Bill Bogardus (MBA 1972) See Every Side — Jacqueline Beato (MBA 2009) Take a Chance — Michael Kubin (MBA... View Details
- 01 Mar 2004
- Lessons from the Classroom
Mission to Mars: It Really Is Rocket Science
therefore no reliable way to transfer codified knowledge about methods and practices across the organization. Furthermore, while "red team reviews" —progress reviews conducted by NASA's most experienced managers—proved... View Details
Keywords: by Sean Silverthorne
- 27 May 2014
- News
Crowdsourcing the Capitalist's Dilemma
the normal academic method of doing research that I will never do that again," says Christensen. "Every time I do research I am going to do crowdsourcing from our alumni." The project drew on the experience and input of alumni from 14... View Details
- 01 Jun 2012
- News
Around the World
ago, Nohria made advancement of the School’s international strategy one of his top five priorities. “Today, HBS would be derelict in its mission if it weren’t preparing the leaders it educates to succeed in a global context,” says Nohria.... View Details
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Resource Management Review Cross-boundary Teaming for Innovation: Integrating Research on Teams and Knowledge in Organizations By: Edmondson, Amy C., and Jean-François Harvey Abstract—Cross-boundary teaming, within and across organizations, is an increasingly popular... View Details
- 28 Jan 2014
- First Look
First Look: January 28
distinctive methods of prediction to investors and businesses and thrived in the boom years that followed World War I. Yet, almost to a man, they failed to predict the devastating crash of 1929. Despite their failures, this first... View Details
Keywords: Sean Silverthorne
- 04 Sep 2001
- Lessons from the Classroom
Getting Back on Course
executive at Nickelodeon, the children's TV channel, who successfully managed her career while coping with a high-risk pregnancy. The other was Estée Lauder, founder of the cosmetics empire that bears her name. While the traditional HBS case View Details
Keywords: by Martha Lagace
- 21 Aug 2018
- First Look
New Research and Ideas, August 21, 2018
We implement a variety of machine learning methods to forecast daily sales. We find that using social media information results in statistically significant improvements in the out-of-sample accuracy of the forecasts, with relative... View Details
Keywords: Dina Gerdeman
- 2011
- Working Paper
The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments
By: Qiang Liu, Thomas J. Steenburgh and Sachin Gupta
Different instruments are relevant for different marketing objectives (category demand expansion or market share stealing). To help brand managers make informed marketing mix decisions, it is essential that marketing mix models appropriately measure the different... View Details
Keywords: Decision Choices and Conditions; Forecasting and Prediction; Investment; Brands and Branding; Marketing Strategy; Demand and Consumers; Mathematical Methods
Liu, Qiang, Thomas J. Steenburgh, and Sachin Gupta. "The Flexible Substitution Logit: Uncovering Category Expansion and Share Impacts of Marketing Instruments." Harvard Business School Working Paper, No. 12-012, September 2011.
- 05 Jun 2018
- First Look
New Research and Ideas, June 5, 2018
practice, and at a personal level, the impact she has had on each of our lives. Innovative ideas and novel methods have been the hallmarks of Linda's research on diverse topics: the impact of self‐serving conceptions of fairness on... View Details
Keywords: Dina Gerdeman
- 24 Jun 2002
- Research & Ideas
Building ’Brandtopias’—How Top Brands Tap into Society
when disruptions hit. The most impressive brands are those that are able to use disruptions as a platform to enhance the delivery of cultural value." To analyze the pattern of cultural demand and the strategies that brands use for... View Details
Keywords: by Martha Lagace
- 07 Sep 2021
- News
Increasing Access and Expanding Opportunity
that the effectiveness of the case method depends on students coming in with a variety of experiences. If we only had one industry, geography, culture, or socioeconomic experience represented in our classroom, that’s going to give a... View Details
Keywords: Jennifer Gillespie
- 12 Aug 2008
- First Look
First Look: August 12, 2008
workforce diversity initiatives. Download the paper: http://www.hbs.edu/research/pdf/07-019.pdf Cases & Course Materials Accounting for Business Combinations: Acquisition Method Harvard Business School Note 108-067 A technical note... View Details
Keywords: Sean Silverthorne
- Web
Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement
competitions. A decade later, Vaxess has adapted and innovated our business model. COVID-19 showed us that to be prepared for the next global pandemic, we need to make a fundamental paradigm shift in the method of vaccine delivery in two... View Details
- 23 Sep 2024
- Blog Post
2024 Summer Internships in Business & Environment
and far less power and fresh water than other methods of extraction, Lithios is unlocking a responsible, domestic supply chain of one of the most critical raw materials for the energy transition. Brett's role prior to HBS was an Engineer... View Details
- 30 Aug 2016
- First Look
August 30, 2016
architecture. In particular, we draw upon modular systems theory to develop and test a series of propositions about the impact of component coupling on the cost of IT change. Our methods make use of “Design Structure Matrices” (DSMs), a... View Details
Keywords: Carmen Nobel
- 01 Dec 2016
- News
Alumni Books of 2016
Making Strategy Work Using the Balanced Scorecard by Sanjiv Anand (AMP 163, 2002) (Wiley) This is a hands-on guidebook for making strategy work with effective Balanced Scorecard design, deployment, and... View Details
- 13 Apr 2010
- First Look
First Look: April 13
trade reasonably close to their intrinsic value. In place of earnings forecasts, management should provide information about the company's strategic goals and main value drivers. They should also discuss the risks associated with the View Details
Keywords: Martha Lagace