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  • March 2014
  • Supplement

School of One: Reimagining How Students Learn (B)

By: John J-H Kim and Christine S. An
This supplements the "A" case. Joel Rose and Chris Rush decide to spin-off from School of One to found New Classrooms Innovation Partners. Rose and Rush navigate the strategic complexities of the spin-off process to make their mission-driven product a reality. The case... View Details
Keywords: Education Technology; Ed Tech; Classroom Innovation; Entrepreneurs; Entrepreneurship; Patents; Spin-offs; Non-profit Management; Scaling Ed Tech Products; Strategy
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Kim, John J-H, and Christine S. An. "School of One: Reimagining How Students Learn (B)." Harvard Business School Supplement 314-115, March 2014.
  • 10 Feb 2010
  • Working Paper Summaries

Investing in Improvement: Strategy and Resource Allocation in Public School Districts

Keywords: by Stacey Childress; Education
  • March 2008 (Revised March 2022)
  • Case

Cadbury Schweppes: Capturing Confectionery (A)

By: David Collis, Toby Stuart and Troy Smith
In late 2002, global confectionery and beverage maker Cadbury Schweppes needed to decide whether or not to make an acquisition bid for Adams, an underperforming gum company which had been put up for sale by pharmaceutical giant Pfizer. Examining the decision from a... View Details
Keywords: Business History; Strategy; Decision Choices and Conditions; Mergers and Acquisitions; Food and Beverage Industry
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Collis, David, Toby Stuart, and Troy Smith. "Cadbury Schweppes: Capturing Confectionery (A)." Harvard Business School Case 708-453, March 2008. (Revised March 2022.)
  • October 2009 (Revised November 2016)
  • Case

Generation Health: A Pioneer in Genetics Benefit Management (A)

By: Robert F. Higgins, Jeffrey D. Marrazzo and Rachel Gordon
Generation Health, a pioneer in the new field of genetics benefit management and a newly formed company, faces many strategic issues. CEO Per Lofberg is in the midst of negotiating a partnership with a major pharmacy benefit management company. As part of these... View Details
Keywords: Business Startups; Entrepreneurship; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Partners and Partnerships; Genetics; Health Industry; Insurance Industry
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Higgins, Robert F., Jeffrey D. Marrazzo, and Rachel Gordon. "Generation Health: A Pioneer in Genetics Benefit Management (A)." Harvard Business School Case 810-007, October 2009. (Revised November 2016.)
  • 09 Jan 2012
  • Research & Ideas

Location, Location, Location: The Strategy of Place

right way, and that means you can't focus as much on the base business back home," Alcácer says. In addition to making sure the resources are in place, corporate leaders must decide which strategic... View Details
Keywords: by Dina Gerdeman
  • February 2003
  • Supplement

Silvio Napoli at Schindler India

By: Christopher A. Bartlett
Presents an interview with Silvio Napoli on topics relating to his fit in the new job, his strategic plan for the new subsidiary, and the decision on sourcing and standardization. View Details
Keywords: Managerial Roles; Strategic Planning; Business Subsidiaries; Supply Chain; Decisions; Personal Development and Career; India
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Bartlett, Christopher A. "Silvio Napoli at Schindler India." Harvard Business School Video Supplement 303-805, February 2003.
  • December 2010
  • Supplement

Fortis Industries, Inc. (D)

Fortis' packaging division president makes a final decision on the price-flex policy. View Details
Keywords: Decisions; Price; Steel Industry
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Moriarty, Rowland T., and Gordon Swartz. "Fortis Industries, Inc. (D)." Harvard Business School Supplement 511-082, December 2010.
  • April 2012
  • Case

Chapman International Inc.

By: David F. Hawkins
Management must make some accounting policy decisions to reach first-quarter earnings consensus. View Details
Keywords: Financial Statements; Decisions; Business Earnings; United States
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Hawkins, David F. "Chapman International Inc." Harvard Business School Case 112-098, April 2012.
  • April 29, 2020
  • Article

How Should We Allocate Scarce Medical Resources?

By: Max Bazerman, Regan Bernhard, Joshua D. Greene, Karen Huang and Netta Barak-Corren
Who should get a ventilator if there aren’t enough to go around? Research on decision making leads to three concrete guidelines that policy-makers and physicians can use to make fair choices when allocating scarce, life-saving resources. The key to making fair and... View Details
Keywords: COVID-19; Health Pandemics; Resource Allocation; Decision Making; Policy; Fairness; Ethics
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Bazerman, Max, Regan Bernhard, Joshua D. Greene, Karen Huang, and Netta Barak-Corren. "How Should We Allocate Scarce Medical Resources?" Harvard Business Review Digital Articles (April 29, 2020).
  • 27 Sep 2021
  • Blog Post

Working to Change the Food System

Jesse Lou (MBA 2022) reflects on his decision to come to HBS, what motivates him to make a difference in the world by using technology to build a more sustainable food system, and how he has utilized... View Details
  • November 2006 (Revised May 2025)
  • Case

Eli Lilly: Developing Cymbalta

By: Elie Ofek and Ron Laufer
Anticipating the expiration of its Prozac patent, Eli Lilly has to make tough decisions regarding the development of its next-generation antidepressant drug. In particular, the company needs to decide whether to first establish that once-a-day dosing for Cymbalta... View Details
Keywords: Decision Choices and Conditions; Marketing Strategy; Product Launch; Product Development; Research and Development; Pharmaceutical Industry
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Ofek, Elie, and Ron Laufer. "Eli Lilly: Developing Cymbalta." Harvard Business School Case 507-044, November 2006. (Revised May 2025.)
  • 07 Feb 2005
  • What Do You Think?

If You Blink, Will You Miss?

premise that there is a time and place for "thin slicing" that leads to quick decision making based on sense borne of experience. As Kathryn Aiken said, "I believe that those who can 'thin... View Details
Keywords: by James Heskett
  • September 2020
  • Case

Drinkworks: Home Bar by Keurig

By: Sunil Gupta, Jonathan Levav and Julia Kelley
In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch InBev, Drinkworks had developed an... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
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Gupta, Sunil, Jonathan Levav, and Julia Kelley. "Drinkworks: Home Bar by Keurig." Harvard Business School Case 521-010, September 2020.

    Tiona W. Zuzul

    Tiona Zuzul is an Associate Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions, a PhD seminar in Strategy Research Development, and contributes to various executive education programs. Professor Zuzul studies how leaders’... View Details

      Harvard Business School Online: Leading with Finance

      Leading with Finance is a flexible, 6-week, highly-interactive online course which is designed to provide participants with a thorough understanding of the principles of finance – a toolkit for making smart financial decisions and the confidence to clearly... View Details

      • September 2019 (Revised May 2021)
      • Case

      pymetrics: International Expansion

      By: John R. Wells and Benjamin Weinstock
      In August 2018, pymetrics, a solution offering neuroscience-based recruiting tests, closed a $40 million funding round that valued the business at $160 million. Over 60 companies around the globe were using pymetrics tests in their recruiting process, including... View Details
      Keywords: BrainTech; Psychodynamics; Psychology; Hiring Of Employees; Hiring; Strategic Evolution; Strategy And Execution; Startup; Start-up; Startups; Start-ups; Entrepreneur; Bias; Rapid Growth Stage; Recruitment; Selection and Staffing; Strategy; Business Startups; Employment; Growth and Development Strategy; Global Strategy
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      Wells, John R., and Benjamin Weinstock. "pymetrics: International Expansion." Harvard Business School Case 720-376, September 2019. (Revised May 2021.)
      • November 2006 (Revised November 2009)
      • Course Overview Note

      Introduction to Competitive Dynamics: Strategy and Tactics

      By: Dennis A. Yao
      Provides an overview of the course Competitive Dynamics: Strategy and Tactics and discusses challenges facing those who wish to use game theory to assist in strategic and tactical decision making. View Details
      Keywords: Decision Choices and Conditions; Game Theory; Competitive Strategy; Competitive Advantage
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      Yao, Dennis A. "Introduction to Competitive Dynamics: Strategy and Tactics." Harvard Business School Course Overview Note 707-475, November 2006. (Revised November 2009.)
      • TeachingInterests

      MBA Elective Curriculum Business-to-Business Marketing

      Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details

      • 20 Jan 2022
      • News

      Three Steps to Help Companies Rebuild Trust During the Pandemic

      • 2016
      • Working Paper

      Delay as Agenda Setting

      By: James J. Anton and Dennis A. Yao
      We examine a dynamic decision-making process involving unrelated issues in which a decision may be endogenously delayed by the allocation of influence resources. Delay is strategically interesting when decision makers with asymmetric preferences face multiple issues... View Details
      Keywords: Decision Making; Resource Allocation; Conflict of Interests; Power and Influence; Strategy
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      Anton, James J., and Dennis A. Yao. "Delay as Agenda Setting." Harvard Business School Working Paper, No. 11-082, February 2011. (Revised February 2025.)
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