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Show Results For
- All HBS Web
(9,991)
- People (33)
- News (2,682)
- Research (6,316)
- Events (14)
- Multimedia (266)
- Faculty Publications (4,531)
Tiona W. Zuzul
Tiona Zuzul is an Associate Professor in the Strategy Unit. She teaches the MBA elective Making Difficult Decisions, a PhD seminar in Strategy Research Development, and contributes to various executive education programs. Professor Zuzul studies how leaders’... View Details
- November 2017
- Teaching Note
Amazon.com, 2016
- 27 Sep 2021
- Blog Post
Working to Change the Food System
- November 2006 (Revised May 2025)
- Case
Eli Lilly: Developing Cymbalta
- February 2003
- Supplement
Silvio Napoli at Schindler India
- April 29, 2020
- Article
How Should We Allocate Scarce Medical Resources?
- TeachingInterests
MBA Elective Curriculum Business-to-Business Marketing
Business markets differ from consumer markets in important ways. Typically, the buying process is more complex, the buying units and purchase criteria differ, and marketing decisions are more closely interrelated with firm-wide strategic choices. In addition,... View Details
- December 2010
- Supplement
Fortis Industries, Inc. (D)
- 07 Feb 2005
- What Do You Think?
If You Blink, Will You Miss?
- September 2020
- Case
Drinkworks: Home Bar by Keurig
Harvard Business School Online: Leading with Finance
Leading with Finance is a flexible, 6-week, highly-interactive online course which is designed to provide participants with a thorough understanding of the principles of finance – a toolkit for making smart financial decisions and the confidence to clearly... View Details
- April 2012
- Case
Chapman International Inc.
- August 1983 (Revised June 1986)
- Case
Johnson & Johnson (A)
- 2009
- Working Paper
Product-Market Competition and Managerial Autonomy
- 08 Nov 2018
- Blog Post
Long Distance Relationships: What if my partner can’t join me at HBS?
- October 1984
- Case
NIKE (D): Leisure Shoes
- 20 Jan 2022
- News
Three Steps to Help Companies Rebuild Trust During the Pandemic
- November 2020 (Revised February 2022)
- Case
CommonSpirit Health: Integrating a Merger of Equals
- November 2006 (Revised November 2009)
- Course Overview Note