Publications

01 Dec 2015
News

Launch Codes

Photo courtesy of Jodi Gernon Before joining HBS’s Arthur Rock Center for Entrepreneurship as its new director in July, Jodi Gernon (MBA 1991) weighed two other potential career options—joining a startup or launching one of her own. “I... View Details

Keywords: Dan Morrell

March 1998 (Revised October 1998)
Case

Siebel Systems (B)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

Supplements the (A) case. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

15 Jun 2021
News

Case Study: Inside Story

father signed on as Saga’s first and second testers. “It was mandatory for them to enroll because, more than anything, I wanted their memories saved,” she says. And while the whole startup experience can often be a lonely one for the... View Details

Keywords: Jen McFarland Flint; Motion Picture and Sound Recording Industries; Information

30 Oct 2018
News

Paths of Victory

and Alumni Clubs & Associations, the competition has awarded $2,655,000 in prize money to the winners since its inception in 1997. The competition also gives these startups a head start, providing invaluable exposure and access to... View Details

Keywords: Alumni New Venture Contest; Support Activities for Transportation; Transportation; Machinery Manufacturing; Manufacturing; Administration of Human Resource Programs; Government

June 2005 (Revised August 2010)
Case

Distrobot Systems, Inc.

By: William A. Sahlman

Distrobot is a start-up that has developed a new system for warehouse automation. The company is trying to raise money to finance the launch of the product. The founder must decide how much capital to raise, from whom, and on what terms. View Details

Keywords: Financing and Loans; Product Launch; Business Startups; Business Strategy; Distribution Industry; Service Industry

September 2003
Case

Growing Up in China: The Financing of BabyCare Ltd.

By: Mihir A. Desai and Mark Veblen

The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details

Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China

Web

Courses by Faculty - Course Catalog

Q3Q4 3.0 Amit Goldenberg Negotiation Negotiation, Organizations & Markets Spring 2026 Q3Q4 3.0 Paul Gompers Global Entrepreneurship Entrepreneurial Management, Finance Spring 2026 Q3Q4 3.0 IFC: Israel; View Details

19 Oct 2023
Blog Post

New Venture Competition 2023: Business and Environment Ventures

We are NET12, an MIT|HBS startup focused on accelerating a carbonless future by helping corporations reach and sustain their net zero goals efficiently. NetaCarbon - Grace Lam (MBA 2024) - NetaCarbon is a service provider that partners... View Details

June 2004 (Revised November 2004)
Case

Birth of the Swatch, The

By: Youngme E. Moon

In 1993, the Swatch is the best-selling watch in history. Traces the history of the watch industry up to the early 1980s, when the Swatch was introduced. Describes the various elements that made the Swatch different from any watch the industry had ever seen. Also... View Details

Keywords: History; Management; Product Positioning; Marketing Strategy; Business Startups; Brands and Branding; Manufacturing Industry

01 Jun 2022
News

'Rooted' In Innovation

to make fufu, a thick paste used in various recipes—was originally produced for the African market and is now available at 50 supermarkets around the world. STUDENTS READY TO MAKE AN IMPACT READ MORE STORIES STUDENTS READY TO MAKE AN... View Details

Keywords: Deborah Blagg

Web

The Green Industrial Strategy Project | Institute for Business in Global Society

The Green Industrial Strategy Project More Research Projects The Green Industrial Strategy Project examines how business and government can create, scale, and compete in clean tech markets to accelerate decarbonization. As clean... View Details

Web

Rock 100: The Summit - Entrepreneurship

recommended reading lists Hand-picked resources for the questions and concerns raised by the Rock 100 founders at the Summit can be found at the links below: B2B Marketing Aligning Strategy and Sales: The Choices, Systems, and Behaviors... View Details

Fast Answer

Investing in Life Sciences - SIP Resources

Market research: BCC Research - Reports on major economic, scientific, and technological developments in industrial, pharmaceutical, and high technology worldwide. Frost & Sullivan - Reports and market... View Details

Web

Systems for Scaling Ventures (SSV) - Course Catalog

actively apply tools. This course is for founders, joiners, investors, and consultants aspiring to create value by designing (or helping design) the management systems necessary to bring new ventures from early-stage startups to... View Details

30 May 2018
News

HBS Fellowship Program Puts an MBA Within Reach

Richardson, proudly noting that her mother later became a teacher. A native of Arlington, Texas, Richardson received a track scholarship at Baylor University, where she majored in business administration and journalism. After graduation, she merged her analytical and... View Details

May 2025
Case

Initial Financial Statements at Blank Corporation: Bridging Content and Commerce

By: Jung Koo Kang, Panje Jayden Kim and David Allen

This accounting case is intended to teach students how to compile an income statement, a balance sheet, and a cash flow statement. It focuses on Blank Corporation, an innovative South Korean company that bridged content and commerce by selling products directly through... View Details

Keywords: Accounting; Financial Statements; Business Startups; Social Media; Advertising; Digital Marketing; Consumer Products Industry; South Korea