Publications

15 Aug 2016
Research & Ideas

Black Swans and Big Trends Can Ruin Anyone's Internet Prediction

how we thought about online opportunities one year after the dot-com bubble burst. In retrospect, many of my thoughts about the internet’s future evolution missed the mark. If you think history repeats itself, then these forecasting errors might be germane, since View Details

Keywords: by Thomas R. Eisenmann; Technology

31 Jan 2016
News

Studios Back App, Hoping to Fill Cinema Seats

Backed by $50 million in capital from three movie studios, startup Atom Tickets is planning a nationwide launch this summer, reports the Wall Street Journal. Cofounded by Matthew Bakal (MBA 2004), Atom is entering a View Details

Jon Staff

Consumer brand building - Mission/vision/values development and adherence - Co-founder and early stage team building - DTC marketing - Go-to-market strategies - Hospitality startups - Real estate businesses... View Details

07 Mar 2024
Blog Post

IFC India: Green-tech Entrepreneurship in India

journey to understand the intricate tapestry of India's burgeoning green tech landscape. A pivotal moment in our learning expedition was the site visit to Log 9 Materials, a company that epitomizes the fusion of innovation and environmental stewardship. Our visit... View Details

March 2006 (Revised February 2007)
Case

Massive Incorporated (B)

By: Joseph B. Lassiter III, Clark Gilbert and Victoria Winston

Keywords: Emerging Markets; Product Launch; Digital Marketing; Business Startups; Advertising Industry

16 Mar 2018
News

Enabling The Pursuit of Entrepreneurial Dreams

Startup Bootcamp in January 2018, working with teammates from Thailand and Australia to build a marketing platform connecting brands with influencers. Ng appreciates such opportunities and resources offered... View Details

18 Dec 2018
Blog Post

"There's No Substitute For Finding The Right Role": James Correa, MBA 2015

I had acquired at HBS with a desire to have an impact on society." During his 2015 – 2016 Fellowship year, James served as the Mayor's representative to the startup and innovation community. "I recognized that I was interested... View Details

Keywords: Entrepreneurship; Technology

Profile

Aspa Lekka

"I started knowing nothing," she says. But she went above and beyond the call of duty, completing extra work to advance her skills. "I managed to build a number of models for digital marketing – it gave me deep knowledge of... View Details

Keywords: Consulting

20 Jan 2022
Blog Post

Lessons Learned from My HBS Career Journey in Environmental Sustainability

second semester I worked with him to develop a market research report for a battery startup that he was advising. This, along with the conversations I had with CPD Career Coaches Oscar Mak and Ryan Kim,... View Details

Melody Koh

Melody is a Partner at NextView Ventures, based in its New York office. She has spent her entire career working with technology and Internet startups as an entrepreneur, operator, and investor. Prior to joining NextView, Melody was Head... View Details

Keywords: Venture Capital

Profile

Paul Luning

No stranger to entrepreneurship, Paul Luning launched one Internet startup in high school and helped grow two more while at Rice: an online marketing firm and a wireless hardware company. But a semester in... View Details

March 1998 (Revised October 1998)
Case

Siebel Systems (B)

By: Michael J. Roberts, Joseph B. Lassiter III and Nicole Tempest

Supplements the (A) case. View Details

Keywords: Marketing; Software; Entrepreneurship; Business Startups; Sales; Information Technology Industry

June 2005 (Revised August 2010)
Case

Distrobot Systems, Inc.

By: William A. Sahlman

Distrobot is a start-up that has developed a new system for warehouse automation. The company is trying to raise money to finance the launch of the product. The founder must decide how much capital to raise, from whom, and on what terms. View Details

Keywords: Financing and Loans; Product Launch; Business Startups; Business Strategy; Distribution Industry; Service Industry

September 2003
Case

Growing Up in China: The Financing of BabyCare Ltd.

By: Mihir A. Desai and Mark Veblen

The CFO of this infant nutritional products company must choose among competing financing offers. The interplay of Chinese legal and customs restrictions and venture capitalists' bargaining techniques challenge the CFO to navigate a tricky negotiation and to devise a... View Details

Keywords: Venture Capital; Working Capital; Emerging Markets; Entrepreneurship; Business Startups; China

May 2004
Supplement

Slingshot Technology, Inc. Supplement: Partnership Agreements

By: Lynda M. Applegate and Elizabeth Collins

Slingshot Technology Inc. (STI) is a privately held software start-up founded in 1995 focused on identifying emerging spaces in the IT services industry and partnering with vendors selling promising but unproven technologies in those spaces. The vendors used STI to... View Details

Keywords: Entrepreneurship; Business Startups; Emerging Markets; Partners and Partnerships; Intellectual Property; Information Technology Industry; Consulting Industry

April 2019
Case

Boxed

By: Laura Huang, Andy Wu and Jiayi Bao

Boxed.com (“Boxed”) is an ambitious e-commerce retailer start-up, founded by visionary CEO Chieh Huang in 2013. From starting in Huang’s garage in 2013, to winning Emerging E-Retailer of the Year in 2016, to having 4 operational distribution centers in 2018, Boxed used... View Details

Keywords: Entrepreneurial Management; Business Startups; Leadership; Strategy; Success; E-commerce; Retail Industry