Publications

July 2006 (Revised August 2007)
Case

The Mozilla Foundation: Launching Firefox 1.0 (A)

Explores the Mozilla Foundation's decisions leading up to the launch of Firefox 1.0, including its default browser, managing corporate partnerships, managing product development, and moving toward a revenue-based model. Mitchell Baker, president of the Mozilla... View Details

Keywords: Business Model; Commercialization; Open Source Distribution; Partners and Partnerships; Information Technology; Social Entrepreneurship; Applications and Software; Innovation and Invention; Information Technology Industry; United States

May 2024
Supplement

HubSpot and Motion AI (B): Generative AI Opportunities

By: Jill Avery

The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details

Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States

January 2018 (Revised January 2020)
Case

STRIVR: Changing the Game in Virtual Reality

By: Rajiv Lal, Matt Denison, Robert Higgins and Scott Johnson

The CEO of a growing virtual reality company that trains athletes must decide whether or not to stay in sports or expand into other areas. View Details

1997
Chapter

Patent Scope and Emerging Industries: Biotechnology, Software, and Beyond

By: Josh Lerner and Robert P. Merges

Keywords: Patents; Applications and Software; Genetics; Information Technology Industry; Information Technology Industry

Find at Harvard

January 2017 (Revised June 2017)
Case

Chicago and the Array of Things: A Fitness Tracker for the City

By: Rajiv Lal and Scott Johnson

The city of Chicago has recently launched a project called the Array of Things. The program involves a series of sensor nodes placed around the city that capture a massive amount of data including pedestrian and vehicle flow, air quality, and cloud cover. The Array of... View Details

Keywords: Smart Connected Products; Smart Cities; Internet Of Things; Sensors; Govenment; Government Administration; Technological Innovation; Digital Platforms; Applications and Software; Information Infrastructure; Internet and the Web; Public Administration Industry; Public Administration Industry; Chicago; United States

January 2006 (Revised August 2006)
Case

Wikis at Dresdner Kleinwort Wasserstein: (A)

In October 2005, Myrto Lazopoulou, head of user centered design at the investment bank Dresdner Kleinwort Wasserstein (DrKW), contemplates how to spread the usage of wikis inside the company. As a "social software" like chats and blogs (both already in use at DrKW),... View Details

Keywords: Communication Technology; Information Technology; Performance Productivity; Investment Banking; Applications and Software; Social and Collaborative Networks; Cooperation; Banking Industry; Banking Industry

03 Feb 2003
Research & Ideas

Web Services

coding over a new solution." Using a common code base to build applications that automate repetitive tasks is key to serving the needs of various business partners. The Customer's View Representing the customer perspective, GM's CTO Tony Scott outlined transitions... View Details

Keywords: by Julia Hanna; Service

12 Aug 2008
Op-Ed

Google-Yahoo Ad Deal is Bad for Online Advertising

sponsored search advertising. Industry estimates indicate that Google earns dramatically higher fees for each search.5 By assigning substantial traffic to Google, Yahoo can increase its short-run revenues.6 But if Yahoo assigns much of... View Details

Keywords: by Benjamin G. Edelman; Advertising; Publishing

06 Oct 2014
Research & Ideas

Why Businesses Need a Language Strategy

highest levels of their industry and ask them to learn the basics of another language that you want to make the basis of communication in your company? Aren't they going to feel like a student in high school? Tsedal Neeley: I've written... View Details

Keywords: Re: Tsedal Neeley

15 Mar 2016
First Look

March 15, 2016

transparency and weak governance in resource rich countries. However, we document that industry self-regulation has generated information to substitute for the gap in voluntary company disclosure. We also find some evidence that these... View Details

March 2018
Case

IBM: Watson and the Internet of Things

By: Rajiv Lal and Scott Johnson

IBM has recently launched a business unit devoted to the Internet of Things. The group's leadership team needs to figure out the best way to quickly scale its business in a fragmented and nascent market. View Details

Keywords: IBM; Internet Of Things; Watson; Artificial Intelligence; Internet and the Web; Applications and Software; Mobile and Wireless Technology; Growth and Development Strategy; Emerging Markets; AI and Machine Learning; Technology Industry