Purchase Decisions - Publications - Faculty & Research

25 Jun 2014
Lessons from the Classroom

FIELD Trip: Conquering the Gap Between Knowing and Doing

of 1949 Adjunct Professor of Business Administration at Harvard Business School. "The team discovered that having access to laptops and finding uses for them wasn't the main problem. A greater problem was financing the purchase and... View Details

Keywords: by Michael Blanding; Education

10 Jul 2000
Research & Ideas

Cable TV: From Community Antennas to Wired Cities

sets. To demonstrate the sets, he secured informal permission from his employer to string an electrical wire from a local hilltop to serve as an antenna for the reception of signals from Philadelphia stations. When customers who purchased... View Details

Keywords: by Thomas R. Eisenmann; Media & Broadcasting; Consumer Products; Entertainment & Recreation

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

we could only dream of just a few years ago, ranging from unobtrusive physiological and neurological measures to massive databases on billions of individuals' decisions about consuming, saving, investing, and living their lives. As... View Details

Keywords: by Sean Silverthorne

09 Aug 2004
Research & Ideas

A Diagnostic for Disruptive Innovation

why people aren't consuming. Sometimes they just don't have a job they are seeking to get done. For example, many people can afford to purchase personal computers but choose not to because there are no jobs that are important enough to... View Details

Keywords: by Scott D. Anthony, Mark W. Johnson & Matt Eyring

21 Dec 2009
Research & Ideas

Good Banks, Bad Banks, and Government’s Role as Fixer

the failure of many other large institutions. Most of the 600 institutions recapitalized by the federal government over the last year do not satisfy either criterion. A lot of bailout decisions were made ad hoc without a clear rationale.... View Details

Keywords: by Roger Thompson; Banking; Financial Services

19 May 2014
Research & Ideas

Why Companies Should Compete for Your Privacy

Special Offers program. Why are these types of programs important? A: Amazon's Special Offers program is significant because it explicitly acknowledges that certain forms of information exploitation are disliked by consumers. The program subsidizes the View Details

Keywords: by Dina Gerdeman; Consumer Products

05 Feb 2007
Research & Ideas

Business and the Global Poor

are very different consumers from the more affluent. What kind of business models are needed? A: There are three major challenges. First, there is the issue of cultural distance between corporate decision makers and the poor. Let's face... View Details

Keywords: by Sean Silverthorne

30 May 2000
Research & Ideas

Market Makers Bid for Success

happened in natural gas in the late 1980s and early 1990s. And, there's always money to be saved in industrial sourcing. If management really focuses on purchasing and puts effort into it, you can always save money by creating more... View Details

Keywords: by Staff; Web Services; Technology

Publications