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      • Faculty Publications  (981)

      ProfitabilityRemove Profitability →

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      • 1999
      • Article

      Managing Advertising and Promotion for Long-Run Profitability

      By: Kamel Jedidi, Carl F. Mela and Sunil Gupta
      Keywords: Management; Advertising; Profit
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      Jedidi, Kamel, Carl F. Mela, and Sunil Gupta. "Managing Advertising and Promotion for Long-Run Profitability." Marketing Science 18, no. 1 (1999): 1–22. (Winner of Marketing Science Institute Best Paper Award To honor the authors of the MSI working papers that have made the most significant contribution to marketing practice and thought presented by Marketing Science Institute.)
      • November 1998 (Revised December 1998)
      • Background Note

      Templates for Profit Planning

      By: Robert L. Simons
      A one-page visual to support the key variables to be considered in building a profit plan. View Details
      Keywords: Profit; Planning
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      Simons, Robert L. "Templates for Profit Planning." Harvard Business School Background Note 199-032, November 1998. (Revised December 1998.)
      • October 1998 (Revised December 1999)
      • Case

      Lockheed Martin IMS: Making a Contribution and a Profit

      By: Rosabeth M. Kanter and Courtney Purrington
      Examines Lockheed Martin's attempt to move from its traditional reliance on defense/aerospace contracts into providing outsourced government services in the social sector. The protagonist reflects on the past 24 years of rapid growth in the company and the myriad... View Details
      Keywords: Social Enterprise; Partners and Partnerships; Diversification; Performance Effectiveness; Job Cuts and Outsourcing; Welfare; Private Ownership; Public Ownership; Privatization; Strategic Planning; United States
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      Kanter, Rosabeth M., and Courtney Purrington. "Lockheed Martin IMS: Making a Contribution and a Profit." Harvard Business School Case 399-018, October 1998. (Revised December 1999.)
      • October 1998 (Revised November 1998)
      • Case

      Newman's Own, Inc.

      By: James E. Austin
      Describes the creation and evolution of this food marketing corporation. All its after-tax profits are donated to charity by Paul Newman, the distinguished actor and social entrepreneur. The company has grown into a $100 million enterprise and donated cumulatively $89... View Details
      Keywords: Social Entrepreneurship; Food; Organizations; Corporate Social Responsibility and Impact; Problems and Challenges; Competitive Advantage; Food and Beverage Industry
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      Austin, James E. "Newman's Own, Inc." Harvard Business School Case 399-052, October 1998. (Revised November 1998.)
      • August 1998 (Revised February 1999)
      • Case

      Product Development at Dell Computer Corporation

      By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
      Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details
      Keywords: Cost vs Benefits; Profit; Managerial Roles; Risk Management; Product Development; Business Processes; Problems and Challenges; Risk and Uncertainty; Hardware; Computer Industry
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      Thomke, Stefan H., Vish V. Krishnan, and Ashok Nimgade. "Product Development at Dell Computer Corporation." Harvard Business School Case 699-010, August 1998. (Revised February 1999.)
      • August 1998
      • Supplement

      Cleveland Tomorrow, Video

      By: James E. Austin and Rosabeth M. Kanter
      As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details
      Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise
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      Austin, James E., and Rosabeth M. Kanter. "Cleveland Tomorrow, Video." Harvard Business School Video Supplement 399-507, August 1998.
      • June 1998 (Revised March 2017)
      • Teaching Note

      Chemalite, Inc. (B): Cash Flow Analysis

      By: Robert Simons and Antonio Davila
      Teaching Note for (9-195-130). View Details
      Keywords: Execution; Management Control Systems; Cash Flow Analysis; Profit Planning; Strategy
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      Simons, Robert, and Antonio Davila. "Chemalite, Inc. (B): Cash Flow Analysis." Harvard Business School Teaching Note 198-120, June 1998. (Revised March 2017.)
      • June 1998 (Revised April 1999)
      • Case

      Wiegandt GmbH Cologne

      By: Dwight B. Crane and Mathew M Millett
      The credit department of Wiegandt, a furniture manufacturer, is evaluating the financial condition of two stores that retail the company's furniture. View Details
      Keywords: Financial Condition; Credit; Financial Management; Distribution Channels; Profit; Management Analysis, Tools, and Techniques; Financial Strategy; Manufacturing Industry
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      Crane, Dwight B., and Mathew M Millett. "Wiegandt GmbH Cologne." Harvard Business School Case 298-159, June 1998. (Revised April 1999.)
      • April 1998
      • Case

      Jim Sharpe: Extrusion Technology, Inc. (C)

      By: H. Kent Bowen and Barbara Feinberg
      Jim Sharpe, president of Extrusion Technology, describes the first five years at the aluminum extrusion company he purchased. He begins with day one as he introduced himself to the employees in 1987 and assured them of the company's continuity. Over the next two years,... View Details
      Keywords: Acquisition; Forecasting and Prediction; Cost Management; Profit; Innovation Strategy; Marketing Strategy; Problems and Challenges; Business and Stakeholder Relations; Mining Industry
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      Bowen, H. Kent, and Barbara Feinberg. "Jim Sharpe: Extrusion Technology, Inc. (C)." Harvard Business School Case 698-096, April 1998.
      • April 1998
      • Teaching Note

      Managing Customers for Profits (TN)

      By: Das Narayandas
      Teaching Note for (8249) and (8257). View Details
      Keywords: Customer Value and Value Chain; Profit; Customer Relationship Management
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      Narayandas, Das. "Managing Customers for Profits (TN)." Harvard Business School Teaching Note 598-072, April 1998.
      • April 1998
      • Case

      Compaq, 1998

      By: Steven C. Wheelwright and Matt Verlinden
      In 1997, Compaq Computer Corp. had become a $25 billion powerhouse. It had accomplished its revenue growth projections, successfully made a number of strategic acquisitions, and increased its gross margins, principally by moving up market into servers, workstations,... View Details
      Keywords: Mergers and Acquisitions; Transformation; Customer Relationship Management; Profit; Revenue; Growth and Development Strategy; Brands and Branding; Distribution Channels; Alliances; Customization and Personalization; Computer Industry
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      Wheelwright, Steven C., and Matt Verlinden. "Compaq, 1998." Harvard Business School Case 698-094, April 1998.
      • March 1998 (Revised April 1998)
      • Case

      Lehigh Steel

      By: V.G. Narayanan and Laura Donohue
      Lehigh Steel is a specialty steel manufacturer that plummeted from record profits to record losses in less than three years, driven by an inability to distinguish between profitable and unprofitable business. The scale and growth of service activities and overhead... View Details
      Keywords: Measurement and Metrics; Product; Cost; Activity Based Costing and Management; Profit; Accounting; Corporate Finance; Steel Industry
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      Narayanan, V.G., and Laura Donohue. "Lehigh Steel." Harvard Business School Case 198-085, March 1998. (Revised April 1998.)
      • March 1998 (Revised November 1999)
      • Case

      USA TODAY Online

      By: John A. Deighton and Anthony St. George
      How should USA TODAY use its brand franchise to build a publishing business on the World Wide Web? Advertising Age described the first steps as "a case study in how not to do it," but by the end of 1997 USA TODAY Online is the most visited news site on the Web. Now the... View Details
      Keywords: Digital Marketing; Design; Profit; Revenue; Brands and Branding; Marketing Strategy; Internet and the Web; Information Industry
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      Deighton, John A., and Anthony St. George. "USA TODAY Online." Harvard Business School Case 598-133, March 1998. (Revised November 1999.) (request a courtesy copy.)
      • February 1998 (Revised September 1998)
      • Case

      Insteel Wire Products: ABM at Andrews

      By: V.G. Narayanan and Ratna G. Sarkar
      Insteel implements an activity-based costing (ABC) system in 1996. It finds pallet nails to be its most profitable product and decides to expand the number of cells making pallet nails from two to four. A repeat of the ABC study in 1997 shows pallet nails have become... View Details
      Keywords: Cost Accounting; Expansion; Resource Allocation; Activity Based Costing and Management
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      Narayanan, V.G., and Ratna G. Sarkar. "Insteel Wire Products: ABM at Andrews." Harvard Business School Case 198-087, February 1998. (Revised September 1998.)
      • February 1998 (Revised December 1998)
      • Case

      Atlantic Energy/Delmarva Power & Light (A)

      By: Benjamin C. Esty, Mathew M Millett and Tracy Aronson
      Delmarva Power & Light and Atlantic Energy are neighboring electric utilities based in Delaware and New Jersey, respectively. In early 1996, they entered into merger negotiations, but were unable to reach an agreement on price because they could not agree on what... View Details
      Keywords: Valuation; Negotiation Offer; Government Legislation; Risk and Uncertainty; Mergers and Acquisitions; Contracts; Utilities Industry; Delaware; New Jersey
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      Esty, Benjamin C., Mathew M Millett, and Tracy Aronson. "Atlantic Energy/Delmarva Power & Light (A)." Harvard Business School Case 298-034, February 1998. (Revised December 1998.)
      • January 1998 (Revised July 2019)
      • Case

      Cafes Monte Bianco: Building a Profit Plan

      By: Robert L. Simons and Antonio Davila
      Alert: This case has been revised since its original publication; all amounts have been converted to euros and the dates have been updated to 2020. If you’ve taught with this case in the past, please note that changes may affect teaching plans and classroom use. Using... View Details
      Keywords: Strategic Planning; Cash Flow; Investment Return; Profit; Financial Statements; Food and Beverage Industry; Italy
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      Simons, Robert L., and Antonio Davila. "Cafes Monte Bianco: Building a Profit Plan." Harvard Business School Case 198-088, January 1998. (Revised July 2019.)
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (A)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      General Scanning, Inc. was founded by Jean Montagu and Pierre Brosens, two MIT mechanical engineers with an interest in developing innovative products based on the early application of lasers. They invented proprietary technology for laser beam positioning and scanning... View Details
      Keywords: Transition; Entrepreneurship; Management Practices and Processes; Product Development; Strategic Planning; Research and Development; Risk and Uncertainty; Commercialization; Manufacturing Industry
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (A)." Harvard Business School Case 698-036, January 1998. (Revised May 1999.)
      • January 1998 (Revised May 1999)
      • Case

      General Scanning, Inc. (B)

      By: H. Kent Bowen, Sean McClenaghan and Charles Tillen
      After meeting with a mediator, Montagu and Davis decided their goals were not in accordance, and Davis left General Scanning. Montagu and Brosens wrote three-year objectives for the company and proceeded to search for a new professional manager. Chuck Winston took on... View Details
      Keywords: Business Units; Restructuring; Change; Business or Company Management; Ownership Stake; Strategic Planning; Hardware
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      Bowen, H. Kent, Sean McClenaghan, and Charles Tillen. "General Scanning, Inc. (B)." Harvard Business School Case 698-037, January 1998. (Revised May 1999.)
      • 1998
      • Book

      Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance

      By: Robert S. Kaplan and Robin Cooper
      Keywords: Cost vs Benefits
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      Kaplan, Robert S., and Robin Cooper. Cost and Effect: Using Integrated Cost Systems to Drive Profitability and Performance. Boston: Harvard Business School Press, 1998.
      • 1998
      • Case

      Precision Pricing for Profit in the New World Order

      By: Benson P. Shapiro
      Keywords: Price; Profit; Customers
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      Shapiro, Benson P. "Precision Pricing for Profit in the New World Order." 1998. (Note #9-999-003.)
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