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  • March 2024 (Revised May 2024)
  • Case

Amperity: First-Party Data at a Crossroads

By: Elie Ofek, Hema Yoganarasimhan and Alexis Lefort
In the summer of 2023, Amperity management was facing a critical decision on its future direction. Given the dramatic changes occurring within the digital advertising ecosystem, as concerns over consumer privacy placed limits on the ability to engage in third-party... View Details
Keywords: AI and Machine Learning; Technology Adoption; Business Strategy; Digital Marketing; Price; Product; Business or Company Management; Advertising Industry
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  • 2009
  • Working Paper

Capitalizing On Innovation: The Case of Japan

By: Robert Dujarric and Andrei Hagiu

Japan's industrial landscape is characterized by hierarchical forms of industry organization, which are increasingly inadequate in modern sectors, where innovation relies on platforms and horizontal ecosystems of firms producing complementary products. Using three... View Details

Keywords: Globalized Markets and Industries; Government Legislation; Innovation and Invention; Industry Structures; Horizontal Integration; Vertical Integration; Manufacturing Industry; Japan
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  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

Concepts Develop a robust set of vital and forward-looking business skills to grow as a leader Engage with a global cohort of like-minded peers and build a network that lasts far beyond the program Practice effective teamwork and implement View Details
  • 19 May 2015
  • First Look

First Look: May 19

according to different local strategies for economic prosperity and political stability. In particular, the author links fiscal relations and economic bases to property rights regimes, finding that more "open" cities are subject... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2024
  • News

Alumni and Faculty Books and Podcasts

Leaders Leap: Transforming Your Company at the Speed of Disruption By Steve Dennis (MBA 1984) Wonderwell Renowned thought leader on business strategy and innovation Steve Dennis argues that most business transformations are doomed to fail... View Details
Keywords: Publishing Industries (except Internet); Information
  • Web

Five Ways to Rethink Your Job Description - Recruiting

Insights & Advice 03 Jun 2024 Five Ways to Rethink Your Job Description Molly DeCastro Author HBS Team tag All Industries All Locations Recruiting Advice Recruiting Strategies Crafting a simple yet effective job description is a fine art.... View Details
  • August 2022 (Revised June 2024)
  • Exercise

How Should Netflix Add an Ad-Supported Tier?

By: Elie Ofek and Olivier Toubia
In the summer of 2022, it became clear that Netflix would introduce an ad-supported tier alongside its existing subscription plans in the near future. Speculation abounded as to the details of the new tier: How many minutes of advertising would it include? What picture... View Details
Keywords: Pricing; Television Industry; Price; Marketing Strategy; Digital Platforms; Customer Value and Value Chain; Competitive Strategy; Customer Satisfaction; Entertainment and Recreation Industry
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  • 23 Jun 2022
  • Research & Ideas

All Those Zoom Meetings May Boost Connection and Curb Loneliness

Americans are lonelier than ever—a problem the COVID-19 pandemic may have exacerbated. Could interactions on platforms like Zoom and Twitch come close to replicating the real-life contact people crave? New research suggests that’s more... View Details
Keywords: by Michael Blanding
  • 01 Sep 2023
  • News

The Exchange: Where Ethics Meet Economics

Max Bazerman and Mike Luca (Image by John Ritter) What makes people behave the way they do—and to what degree are design choices influencing that? Associate Professor Mike Luca studies the design of online platforms, while Professor Max Bazerman’s work focuses on... View Details
Keywords: Jen McFarland Flint; Data Processing, Hosting, and Related Services; Information
  • February 2008 (Revised December 2011)
  • Case

Weber Shandwick: The Client Relationship Leader Program

By: Robert G. Eccles and Kerry Herman
In 2002 Weber Shandwick, a leading global public relations agency, instituted a Client Relationship Leader (CRL) Program for its top 32 global accounts. The purpose of the program is to ensure that all of the firm's resources across geographies, practice areas, and... View Details
Keywords: Blogs; Competency and Skills; Customer Relationship Management; Organizational Change and Adaptation; Organizational Design; Social and Collaborative Networks; Competitive Advantage; Public Relations Industry
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  • Blog

Inside the Learning: Wellness on Campus

website or call 1.617.495.1789 for hours of operation. This large pool facility consists of: 9 50m pool lanes and 14 25m pool lanes Two-1m springboards and two-3m springboards One-7.5m diving platform Locker rooms In addition to the... View Details
  • 01 Feb 1999
  • News

Too Much of a Good Thing?

example, he cites the U.S. tire industry, which saw every one of its major firms either restructured or taken over during that decade. Long an expert on the automobile industry, Malcolm S. Salter, the James J. Hill Professor of Business Administration, currently... View Details
Keywords: Garry Emmons
  • 28 Apr 2022
  • Research & Ideas

Can You Buy Creativity in the Gig Economy?

workers to get their creative juices flowing. “It turns out, on average, these gig workers are very responsive to competition,” says Zhu, who co-authored the forthcoming article Competition, Contracts, and Creativity: Evidence from Novel Writing in a View Details
Keywords: by Pamela Reynolds
  • 04 Feb 2014
  • First Look

First Look: February 4

From Crowds to Collaborators: Initiating Effort & Catalyzing Interactions Among Online Creative Workers By: Boudreau, Kevin J., Patrick Gaule, Karim R. Lakhani, Christoph Riedl, and Anita Williams Woolley Abstract—Online collaborative View Details
Keywords: Sean Silverthlorne
  • Web

Negotiation Course Online | HBS Online

Concepts Understand negotiation dynamics and how to prepare for uncertainty Learn to craft agile strategy and be quick on your feet in changing circumstances Resolve small differences before they escalate Secure maximum value for your... View Details
  • Profile

Ahmed Alimi

was a unique opportunity to blend the skills I had acquired in finance with operational skills in strategy and management. I loved this work and wanted to do more. However, I know Africa is a uniquely fascinating market, and success... View Details
Keywords: Consulting; Financial Services
  • 07 Apr 2020
  • Research & Ideas

What Customers Need to Hear from You During the COVID Crisis

marketing communications for the first and second quarter of the year. What’s the right strategy for a CMO during a crisis such as the COVID-19 pandemic? During the week of March 23, 2020, Edelman, a global communications firm, conducted... View Details
Keywords: by Jill Avery and Richard Edelman
  • 16 Apr 2019
  • First Look

New Research and Ideas, April 16, 2019

Recommendations are based on analyses of individuals’ career histories in the professional services sector and other settings, such as appliance manufacturing, oil and gas, health care, and education. The article proposes strategies on... View Details
Keywords: Dina Gerdeman
  • Web

Dean Nitin Nohria | About

individualized treatment of serious diseases. The resulting Kraft Precision Medicine Accelerator convened more than 300 thinkers and front-line doers and disruptors to develop business strategies to take full advantage of future... View Details
  • Web

HBS - Financials | Supplemental Financial Information

co-create leadership development solutions that align with strategy and engage learners. Total HBP revenue amounted to 31 percent of the School’s total revenues in fiscal 2022, 3 percentage points lower than in fiscal 2021. Executive... View Details