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  • 24 Jul 2000
  • Research & Ideas

Global Brands: Connecting With Consumers Across Boundaries

explained, but for the flagship line of Nescafé coffee, even with its some 100 different blends worldwide, the company's strategy is to make sure that "the perception of that product is always the same" wherever it is sold.... View Details
Keywords: by James E. Aisner
  • Profile

Juan Camargo

Camargo. "The younger audience doesn't have a notion of what an electric car should be, and they are open to new technologies." And even if the youth market isn't ready for high-end wheels, changing the perception of the... View Details
Keywords: Manufacturing; Technology; Consumer Products
  • 08 Jan 2020
  • Research & Ideas

NFL Head Coaches Are Getting Younger. What Can Organizations Learn?

these examples that can be applied to all fields. The NFL continues to be a source of insights for managers and organizations in all fields. Recently, for example, there is a perception among observers that the NFL is going younger with... View Details
Keywords: by Boris Groysberg, Evan M.S. Hecht, and Abhijit Naik; Sports
  • 07 Nov 2006
  • First Look

First Look: November 7, 2006

industrial lobbies in Germany (and the world), engaged in social politics, and harnessed the local artistic community to beautify their products and transform their advertising to combat the (then) widespread perception of the 'cheap and... View Details
Keywords: Sean Silverthorne
  • 2025
  • Working Paper

Lessons from an App Update at Replika AI: Identity Discontinuity in Human-AI Relationships

By: Julian De Freitas, Noah Castelo, Ahmet Kaan Uğuralp and Zeliha Oğuz-Uğuralp
As consumers increasingly interact with AI applications specialized for social relationships, what is the nature and depth of these relationships among actual users, and can company actions influence these dynamics? We find that active users of the US-based AI... View Details
Keywords: AI and Machine Learning; Welfare; Loss; Well-being; Identity; Perception; Relationships
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  • April 2021 (Revised April 2021)
  • Case

Project Restart: Deciding the Future of English Football

By: Nour Kteily and Deepak Malhotra
In March 2020, the English Premier League football (soccer) season was suspended partway through due to the COVID-19 pandemic. Two months later the season remained in limbo, with a looming deadline to decide whether to attempt to complete the season or curtail it—and... View Details
Keywords: COVID-19 Pandemic; Sports; Health Pandemics; Decision Making; Fairness; Values and Beliefs; Business and Stakeholder Relations; Motivation and Incentives; Outcome or Result; Perception; Negotiation; Sports Industry; United Kingdom
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  • 31 Jan 2017
  • Blog Post

My Misperceptions about HBS

here.  I'll never forget the moment that my perceptions of HBS turned around: my interview day. I expected most of the people I met to be quite pretentious and arrogant—to be sizing up each others' chances of getting accepted. However, I... View Details
  • 03 Nov 2020
  • News

One Paramount Priority

us—but that our perceptions of the other side are tearing us apart, she writes in an election-day opinion column in the Boston Globe. An entrepreneur, author, and founder and chair of the consumer collaboration agency C Space, Hessan... View Details
Keywords: Government
  • July, 2024
  • Article

Consumer Protection in an Online World: An Analysis of Occupational Licensing

By: Chiara Farronato, Andrey Fradkin, Bradley Larsen and Erik Brynjolfsson
We study the demand and supply implications of occupational licensing using transaction-level data from a large online platform for home improvement services. We find that demand is more responsive to a professional's reviews than to the professional's... View Details
Keywords: Occupational Licensing; Consumer Protection; Perception; Experience and Expertise; Public Opinion; Governing Rules, Regulations, and Reforms; Demand and Consumers
Related
  • Web

Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School

War II to the post-war era, U.S. Steel public relations campaigns responded to the public’s evolving perceptions of large corporations in regard to anti-trust issues, labor activism, wartime duty, profit margins, and the free enterprise... View Details
  • 01 Jun 2025
  • News

Barbie: Reviving a Cultural Icon at Mattel

in their products and communication, especially as part of a transformation. Enter Barbie, which had been grappling throughout the 2000s with softer sales as a result of perceptions of problematic beauty standards and gender stereotypes.... View Details
Keywords: Christine Speer Lejeune; Illustrations by Miguel Porlan; Educational Services
  • July 2019
  • Article

The Gravitational Pull of Expressing Passion: When and How Expressing Passion Elicits Status Conferral and Support from Others

By: Jon M. Jachimowicz, Christopher To, Shira Agasi, Stéphane Côté and Adam D. Galinsky
Prior research attributes the positive effects of passion on professional success to intrapersonal characteristics. We propose that interpersonal processes are also critical because observers confer status on and support those who express passion. These interpersonal... View Details
Keywords: Passion; Admiration; Support; Emotions; Communication; Perception; Status and Position; Success; Situation or Environment; Competition
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  • 15 Jun 2021
  • News

Action Plan: Come as You Are

ROM’s 13 million objects, from a bust of Cleopatra VII to Chinese Yuan dynasty murals to Benjamin West’s The Death of General Wolfe. Art, he says, can nudge viewers toward perceptions that are invaluable to critical thinking. For example,... View Details
Keywords: Julia Hanna; museums; art; cognition; diversity; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment
  • 26 Apr 2011
  • News

Do You See What I See?

management practice Sandra Sucher, who teaches a section of the course. “It’s all about engaging the ‘other,’ and leaders can be notoriously poor at separating out their own perception from the way that other people might see things.”... View Details
Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services
  • 12 Dec 2012
  • Research & Ideas

Book Excerpt: Strength in Numbers

generally not thwarted diffuse public interests in reducing emissions. Rather, it is differences in the broad public perception of need that explain most of the variance in emissions reduction we observe across countries. The point of... View Details
Keywords: Re: Gunnar Trumbull
  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

it. “Learning about Cook’s activism increased intent to purchase among supporters of same-sex marriage but did not erode intent among its opponents,” Toffel says. Climate change doesn't move perceptions In the other experiment, Toffel and... View Details
Keywords: by Michael Blanding
  • Web

Business of Ideas - Course Catalog

recent memory, future business leaders must understand how ideas shape individual and public perceptions of the world. This course will introduce students to the creation, monetization, and distribution of ideas, how individuals consume... View Details
  • 01 Dec 2020
  • News

Up Your Time Affluence

led to time savings and happiness. and reframe it If you’re bothered by work tasks that seem repetitive and meaningless, reframe them in the context of helping your colleagues and your organization achieve higher-level goals. And shift your View Details
  • 19 Jun 2013
  • Research & Ideas

Analyzing Institutions to Solve Big Problems

Weeding Out the Competition: How Alternatives Are Eliminated during Institutionalization looks at factors that make us take information for granted, even when the information isn't accurate. For example, the common perception is that the... View Details
Keywords: by Carmen Nobel & Anna Secino
  • 19 Jun 2007
  • First Look

First Look: June 19, 2007

and that this difference in construal partly underlies future lock-in. Download the paper: http://www.hbs.edu/research/pdf/07-038.pdf A Perceptions Framework for Categorizing Inventory Policies in Single-stage Inventory Systems... View Details
Keywords: Martha Lagace