Perception - Publications - Faculty & Research

07 Jul 2010
First Look

First Look: July 7

Although some research has examined overt status rivalries, typically focusing on battles for the top positions, our study contributes novel findings on the effects of disagreement amongst all members' perceptions of their team's status... View Details

Keywords: Martha Lagace

05 Jul 2004
Research & Ideas

Radical Change, Entrepreneurial Opportunity

Sony can get consumers to conceive of a digital camera as an extension of a camcorder versus an analog camera substitute, then consumers are more likely to favor Sony. Your goal is to influence the perception and purchase process of... View Details

Keywords: by Michael J. Roberts; Technology

01 Dec 2002
News

What You Know Depends on Where You Go

resources and risk within a parent company generally outweigh the possible inefficiencies created through administrative overhead or being sheltered from competition. Among the many other HBS faculty conducting international research, two are challenging the View Details

Profile

Shana Hoffman

deeper understanding of the potential for health-care technology. “Some people said I should just go right into business. But I thought I could combine education and entrepreneurship together,” Shana says. “An MBA would be a low-risk environment for launching a... View Details

23 Dec 2014
First Look

First Look: December 23

"claim" value individually and cooperative ones to "create" value jointly, as well as efforts to change perceptions of the game itself. Since advice to one side does not necessarily presume the full game-theoretic... View Details

Keywords: Carmen Nobel

18 Dec 2018
First Look

New Research and Ideas, December 18, 2018

benign envy in addition to decreasing their perceptions of the entrepreneur’s hubristic pride (i.e., arrogance) while increasing their perceptions of the entrepreneur’s authentic pride (i.e., confidence).... View Details

Keywords: Dina Gerdeman

13 Oct 2003
Research & Ideas

Negotiating Challenges for Women Leaders

salary negotiations, we hear women say, "I don't want people to think I'm too aggressive." But if you flip that around, the perception of you when you don't negotiate is much more negative than the View Details

Keywords: by Martha Lagace

05 Sep 2017
News

Living the Quantitative Life

out enough or you had too much sun—what sort of picture has it painted of you? Grana: I'm often wrong in terms of my expectations of—of my perception of myself versus the reality of myself. One is the example I just mentioned—the... View Details

17 Dec 2013
First Look

First Look: December 17

Bavel Abstract—Human faces are used as cues to the presence of social agents, and the ability to detect minds and mental states in others occupies a central role in social interaction. In the current research, we present evidence that the human propensity for mind... View Details

Keywords: Carmen Nobel

28 Feb 2012
First Look

First Look: Feb. 28

political and economic elite help explain the low achievement levels of these four countries and the incredible amount of heterogeneity within each of them. Download the paper: http://www.nber.org/papers/w17852 Expertise Dissensus: A Multi-level Model of Teams'... View Details

Keywords: Sean Silverthorne

17 Sep 2001
What Do You Think?

What Is “Business as Usual” After September 11?

knowledge exchange... This is a huge setback for the global economy." At the personal level one respondent commented that perceptions rather than reality have changed: "The reality is that we were always at risk and were either... View Details

Keywords: by James Heskett

01 Jun 1997
News

MBA Program:Rapid Innovation in '96

revealed striking contrasts between students' perceptions of HBS before and after entering the MBA Program," he explains. "On the whole, they found HBS much less competitive than they'd expected and far more friendly, responsive, and... View Details

22 May 2018
First Look

New Research and Ideas, May 22, 2018

Claudine, Andrea Prat, and George Serafeim Abstract—We construct a measure of corporate purpose within a sample of U.S. companies based on approximately 500,000 survey responses of worker perceptions about their employers. We find that... View Details

Keywords: Dina Gerdeman

16 May 2011
Research & Ideas

What Loyalty? High-End Customers are First to Flee

turn indicate to what degree operating managers can control customer satisfaction. Essentially, we're looking at the entire operating system and drilling down to determine which factors are most important for driving perceptions of... View Details

Keywords: by Julia Hanna

01 Jun 2015
News

Alumni Take Action to Improve US Competitiveness

focused on the role of business leaders in this issue. For the HBS faculty team, that meant engaging with HBS alumni in multiple ways. First, the Project launched an unprecedented survey of all alumni “to get their perceptions on how the... View Details

Keywords: Erin Peterson; Walmart; Health, Social Assistance; Retail Trade

01 Aug 2001
News

HBS Alumni Association Board of Directors: President's Report

graduates indicated a vast disconnect between the School's resources and the perceptions of students and recent alumni. The committee proposes instituting targeted presentations by senior faculty to current students, the election of... View Details

Keywords: John Hoffman

30 Sep 2002
Research & Ideas

Use the Psychology of Pricing To Keep Customers Returning

contribute to what we call the psychology of price. You can take the very same physical price and break it up into parts, bundle it with other items, ask for payment early, or ask for payment late, and change consumers'' perceptions of... View Details

Keywords: by Manda Mahoney

Article

Motivated Inferences of Price and Quality in Healthcare Decisions

By: Emily Prinsloo, Kate Barasz and Peter A. Ubel

Policy makers have increasingly advocated for healthcare price transparency, whereby prices are made salient before services are rendered. While such policies may empower consumers, they also bring price to the forefront of healthcare choices as never before, with yet... View Details

Keywords: Healthcare; Price Transparency; Health Care and Treatment; Price; Quality; Perception; Consumer Behavior; Decisions; Insurance

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06 Jul 2009
What Do You Think?

Are You Ready to Manage in an Irrational World?

of) the perception of value." What do you think? Original Article Have you noticed that we are being bombarded by a flood of work by neuroscientists and behavioral economists, aided by such things as clever research design, the use... View Details

Keywords: by Jim Heskett

10 Mar 2008
Research & Ideas

Encouraging Entrepreneurs: Lessons for Government Policy

It's common wisdom: When it comes to starting a new business, it matters who you know and how much money you have. But research into the inspiration and success of entrepreneurs has not delved very deeply into why this is so. Does it matter whether who you know are... View Details