Publications

Program

Strategic Marketing for Driving Growth

more business growth. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits Effective marketing strategy development and implementation is a crucial piece of the puzzle for business leaders who need... View Details

Program

Changing the Game

Summary Whether you're executing a strategic sale, a vendor contract, or a high-stakes acquisition, your ability to negotiate can make or break your company's success—and your career. In this comprehensive negotiation training program, you will View Details

March 2015
Case

Tim Keller at Katzenbach Partners LLC (A) (Abridged)

By: Boris Groysberg and James Weber

Tracks the first six months of a recent MBA grad, Tim Keller, at Katzenbach Partners, a boutique consulting firm focused on organizational change and strategy. Covers how Keller initially struggles with his assignment and ends with a question of whether or not he... View Details

Keywords: Interpersonal Relations; Organization Behavior; Superior ＆ Subordinate; Managing Projects; Informal Organization; Consulting; Professional Services; Leadership; Work-Life Balance; Decision Choices and Conditions; Organizations; Rank and Position; Product Development; Service Industry; Consulting Industry

Program

Family Office Wealth Management—Virtual

effectively meets your family's goals. Details Gain insights to build a professional family office Establish the right structure, governance, and organizational design for a family office Make savvier financial decisions based on a deeper... View Details

Teaching Interest

Supply Chain Management

By: Kris Johnson Ferreira

The Supply Chain Management (SCM) course builds on aspects of the first-year Technology and Operations Management (RC TOM) course. However, whereas RC TOM focuses primarily on developing and producing products and services, SCM emphasizes managing... View Details

Research Summary

Professor Gilbert's research focuses on the areas of corporate entrepreneurship, discontinuous change, cognitive framing, and strategic resource allocation. Below is an description of his most recent research paper: 'Unbundling the Structure of Interia: Resource vs.... View Details

Article

It's Not Easy Being Green: The Role of Self-Evaluations in Explaining Support of Environmental Issues

By: Scott Sonenshein, K. A. DeCelles and Jane E. Dutton

Using a mixed methods design, we examine the role of self-evaluations in influencing support for environmental issues. In Study 1—an inductive, qualitative study—we develop theory about how environmental issue supporters evaluate themselves in a mixed fashion,... View Details

Keywords: Social Issues; Environmental Sustainability; Performance Evaluation; Cognition and Thinking

Find at Harvard

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April 2006
Background Note

Managing Innovation in an Uncertain World: Module 1: Innovation and Uncertainty

By: Alan D. MacCormack

Describes the first module of a Harvard Business School 30-session elective course called Managing Innovation in an Uncertain World. The course helps students understand the challenges that uncertainty implies for innovation and how to overcome these challenges. The... View Details

Keywords: Design; Curriculum and Courses; Innovation and Management; Projects; Opportunities; Perspective

November 2022 (Revised February 2024)
Case

The Globalization of Manchester City Football Group

By: Maria P. Roche, Tiona Zuzul, Exequiel Hernandez and Amy Klopfenstein

This case describes the efforts of City Football Group (CFG) to purchase Esporte Clube Bahia (Bahia), a Brazilian professional soccer club. CFG’s strategy was to acquire under-performing clubs worldwide, invest money in high-profile players, and improve the teams’... View Details

November 1997 (Revised July 1999)
Case

Guidant: Cardiac Rhythm Management Business (A)

By: Steven C. Wheelwright and Mikelle Eastley

Examines the choices Guidant must make in research and development spending and new product development. More specifically, CEO Jay Graf considers the payoffs and tradeoffs of using product development skills that he learned in CPI's core business when applied to a... View Details

Keywords: Marketing Strategy; Product Marketing; Product Development; Business or Company Management; Management Skills; Research and Development; Business Strategy; Communication; Product Design; Market Design; Organizational Design; Medical Devices and Supplies Industry

March 2010 (Revised October 2018)
Case

Toby Johnson (A): Leading After School

By: Boris Groysberg, Leslie Danford, Amy Lodge and Tereh Sayles

After completing her MBA in 2007, Toby Johnson, a former army pilot with the 18th Airborne Corps Rapid Deployment Force, joined PepsiCo's Leadership Development Program (LDP). For her first assignment with PepsiCo, Johnson accepted a position as a manufacturing-manager... View Details

Keywords: Leading Change; Organizational Change and Adaptation; Organizational Structure; Compensation and Benefits; Business or Company Management

2013
Working Paper

Managing Firms in an Emerging Economy: Evidence from the Time Use of Indian CEOs

By: Raffaella Sadun

The success or failure of a company is often ascribed to the behavior of its CEO. Yet little is known about what top managers actually do, whether this matters for firm performance, and why it differs across firms. We provide some answers by developing a new survey... View Details

Keywords: Management Style; Performance; Outcome or Result; Management Teams; Manufacturing Industry; India

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May 2014
Case

Gunfire at Sea (multi-media case)

By: Michael Tushman and Tom Ryder

This short video illustrates the challenges of leading innovation and change. This classic case (one of the oldest in the HBS system) retains its timeliness. The case describes how Lt. Sims develops a new form of gunfire at sea—continuous aim gunfire. While 3,000% more... View Details

Keywords: Organization Behavior; Change; Innovation; Organizational Change and Adaptation; Leading Change; Innovation Leadership; United States

02 Mar 2010
First Look

First Look: March 2

defining integrity as honoring one's word, as we have defined "honoring one's word," 1) provides an unambiguous and actionable access to the opportunity for superior performance and competitive advantage at both the individual and View Details

Keywords: Martha Lagace

August 2020 (Revised November 2020)
Case

Gogoro: From Electric Scooter to Energy Platform

By: Tarun Khanna and Billy Chan

The founder of Gogoro had always wanted to revolutionize the energy market from day one since he started the electric scooter business that featured an innovative battery swapping technology. Over the course of five years, he had developed a premium line of electric... View Details

Keywords: Entrepreneurship; Information Technology; Energy; Organizational Change and Adaptation; Strategy; Taiwan

February 2000 (Revised December 2000)
Case

Staples.com

By: Thomas R. Eisenmann, Joanna M. Jacobson and Gillian Morris

Staples.com, the online unit of the U.S. office supplies retailing chain Staples, faces a range of strategic and organizational issues as it accelerates its growth. Should it pursue only existing Staples customers or consumers who do not shop in Staples stores? How... View Details

Keywords: Supply Chain; Business Units; Business Model; Growth and Development; Internet and the Web; Entrepreneurship; Business Strategy; Service Industry; United States

April 2021
Case

Coca-Cola: Preparing for the Next 100 Years

By: Cynthia A. Montgomery and James Weber

In early 2020, James Quincey, the 14th chair of the 133-year old The Coca-Cola Company, was in the midst of a years-long transformation of Coca-Cola from being the leading carbonated soft drink (CSD) beverage company into a total beverage company. The company’s... View Details

Keywords: Strategy; Diversification; Change Management; Organizational Culture; Environmental Sustainability; Food and Beverage Industry; United States

June 1998 (Revised July 2001)
Case

Haier Group (C), The

By: Lynn S. Paine

Presents the outcome of the (B) case and relates development in the company up to 1997. View Details

Keywords: Organizational Culture; Consumer Products Industry; China