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Show Results For
- All HBS Web
(18,462)
- People (25)
- News (3,480)
- Research (12,689)
- Events (105)
- Multimedia (295)
- Faculty Publications (10,599)
- 1990
- Book
The Marketing Challenge of 1992
By: John A. Quelch, Robert D. Buzzell and Eric Salama
Quelch, John A., Robert D. Buzzell, and Eric Salama. The Marketing Challenge of 1992. Reading, MA: Addison-Wesley Publishing Company, 1990.
- 25 Aug 2009
- News
Slump Spurs Grab for Markets
- 25 May 2011
- News
Online grocery market reaches maturity
- April 1978
- Case
General Foods: Opportunities in the Dog Food Market
Illustrates uses of various sources of market and consumer behavior data, including psychographics, product positioning, and market segmentation decisions for a new dog food product. Based on cases by E.T. Popper and L.S. Ward. View Details
Keywords: Product Positioning; Consumer Behavior; Product Development; Consumer Products Industry; Food and Beverage Industry
Ward, L. Scott. "General Foods: Opportunities in the Dog Food Market." Harvard Business School Case 578-162, April 1978.
- Article
Coming to America: IPOs from Emerging Market Issuers
By: Robert Bruner, Susan Chaplinsky and Latha Ramchand
We compare the issue costs of 299 companies from emerging and developed market countries making initial public offerings (IPOs) in the United States between 1991 and 2001. Our results indicate that IPOs from emerging markets experience the same costs on average as IPOs... View Details
Bruner, Robert, Susan Chaplinsky, and Latha Ramchand. "Coming to America: IPOs from Emerging Market Issuers." Emerging Markets Review 7, no. 3 (September 2006): 191–212.
- October 1990 (Revised July 1991)
- Case
Zenith: Marketing Research for High Definition Television (HDTV)
Managers at Zenith must decide what marketing research, if any, needs to be done now in order to assess market potential and consumer preference for a technological innovation, high definition television (HDTV) that is yet to be introduced. The case describes various... View Details
Keywords: Technological Innovation; Research; Marketing; Television Entertainment; Electronics Industry
Sultan, Fareena. "Zenith: Marketing Research for High Definition Television (HDTV)." Harvard Business School Case 591-025, October 1990. (Revised July 1991.)
- July 2023
- Case
Crocs: Using Community-Centric Marketing to Make Ugly Iconic
By: Ayelet Israeli and Anne V. Wilson
In 2022, the Crocs Classic Clog was the best-selling item of clothing on Amazon, the brand was one of the fastest growing brands in the U.S., and global net revenue had increased to approximately $3.6 billion. By most accounts, Crocs had become the “it” shoe. Crocs... View Details
Keywords: Brands and Branding; Product Development; Growth and Development; Customer Value and Value Chain; Digital Marketing; Digital Strategy; Segmentation; Advertising; Consumer Products Industry; Apparel and Accessories Industry; United States
Israeli, Ayelet, and Anne V. Wilson. "Crocs: Using Community-Centric Marketing to Make Ugly Iconic." Harvard Business School Case 524-006, July 2023.
- 26 Sep 2014
- News
How to market brand Beyoncé
- 05 Nov 2009
- Research & Ideas
A Market for Human Cadavers in All but Name?
(Editor's Note: In a recent issue, Economic Sociology: The European Electronic Newsletter tackled the controversial issue of "commodification of the body." Harvard Business School professor Michel Anteby contributed the following essay that discusses issues... View Details
- April 2011 (Revised May 2011)
- Class Lecture
Winning in Emerging Markets (FSS)
By: Krishna G. Palepu and Tarun Khanna
- Web
About the Project - Creating Emerging Markets
About the Project View Video Creating Emerging Markets explores the evolution of business leadership in Africa, Asia, Latin America and the Middle East. At its core are interviews, with leaders or former leaders of highly impactful... View Details
- 15 Jun 2021
- News
Podcast: How Biosimilars Are Affecting the Drug Markets
- June 20, 2011
- Article
Don't Hobble Money Market Funds
By: Robert C. Pozen
Pozen, Robert C. "Don't Hobble Money Market Funds." Financial Times (June 20, 2011).
- Article
Internal versus External Capital Markets
By: David S. Scharfstein, Robert Gertner and Jeremy Stein
Scharfstein, David S., Robert Gertner, and Jeremy Stein. "Internal versus External Capital Markets." Quarterly Journal of Economics 109, no. 4 (November 1994): 1211–1230.
- April 2011
- Teaching Note
Prediction Markets at Google (TN)
Teaching Note for 607088. View Details
- October 1988
- Case
Pepsi-Cola Fountain Beverage Division: Marketing Organization
By: Frank V. Cespedes
Cespedes, Frank V. "Pepsi-Cola Fountain Beverage Division: Marketing Organization." Harvard Business School Case 589-045, October 1988.
- Article
Internal versus External Capital Markets
Gertner, Robert, David Scharfstein, and Jeremy Stein. "Internal versus External Capital Markets." Quarterly Journal of Economics 109, no. 4 (November 1994): 1211–1230.
- 2016
- Working Paper
Patent Publication and the Market for Ideas
By: Deepak Hegde and Hong Luo
In this paper, we study the effect of invention disclosure through patent publication on the market for ideas. We do so by analyzing the effects of the American Inventor's Protection Act of 1999 (AIPA)—which required US patent applications to be published 18 months... View Details
Hegde, Deepak, and Hong Luo. "Patent Publication and the Market for Ideas." Working Paper, February 2016. (Accepted for publication in Management Science.)