Publications

January 1984
Article

A Simulation Analysis of Alternative Pricing Strategies for Dynamic Environments

By: Robert J. Dolan

Researchers of the strategic implications of the well-known demand (e.g., adoption and diffusion) and supply (e.g., experience effects) dynamics have typically sought analytical solutions. Their success in this has been achieved partly by limiting the richness of the... View Details

Keywords: Demand and Consumers; Price; Mathematical Methods; Supply and Industry

September 2012
Teaching Note

Vodafone Japan (A), (B) and (C) (TN)

By: Juan Alcacer

The series of three cases is used in Harvard Business School's (HBS) elective course "Competing Globally" as the second case in the first module (Why?: Strategies to create value globally) (See "Competing Globally: Course Note for Instructors", HBS 713-422). The module... View Details

Keywords: Telecommunications; Technological Innovation; Technology Strategy; Operations Strategy; Information Technology; Operations; Mobile and Wireless Technology; Strategy; Telecommunications Industry; Japan

May 2015 (Revised September 2015)
Case

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch and Qing Xia

The CEO of a health care-based REIT is considering alternative nursing home investment strategies. Students must consider macro-industry trends, scale and scope issues and consumer segmentation data in making their recommendations. View Details

Keywords: Health Care; Health Care Services; REIT; Marketing; Investment; Health Care and Treatment; Segmentation; Accommodations Industry; Health Industry; Real Estate Industry; Japan

Educators

29 Jul 2022
News

Closing the Gap Between Digital Marketing Spending and Performance

March 2011
Module Note

Strategic Marketing in Creative Industries: Managing Products and Product Portfolios

By: Anita Elberse

Keywords: Marketing Strategy; Product Marketing

September 2014 (Revised September 2015)
Case

Doing Business in Morocco

By: Jill Avery, Tonia Junker and Daniela Beyersdorfer

This case examines the challenges and opportunities of doing business in Morocco. It highlights Morocco's ongoing economic transformation in the decades leading up to 2014 in the context of its historical, political, and cultural background. The case summarizes some of... View Details

Keywords: Emerging Market; Emerging Economies; Africa; Global Strategy; Operations Management; Development Economics; Geographic Scope; Globalization; Business History; Emerging Markets; Market Entry and Exit; Operations; Strategy; Auto Industry; Africa; Morocco

Educators

August 1984
Case

Competitive Positioning in the Dishwasher Industry (A): The Dishwasher Market

By: Joseph L. Bower

Keywords: Product Positioning; Competitive Strategy; Consumer Products Industry

March 2011
Module Note

Strategic Marketing in Creative Industries: The Promise of Digital Technology

By: Anita Elberse

Keywords: Marketing Strategy; Technology

1996
Book

New and Improved: The Story of Mass Marketing in America

By: R. S. Tedlow

Keywords: Marketing Strategy; United States

18 Dec 2008
Working Paper Summaries

Concentration Levels in the U.S. Advertising and Marketing Services Industry: Myth vs. Reality

Keywords: by Alvin J. Silk & Charles King III; Advertising

February 2025
Teaching Note

Barbie: Reviving a Cultural Icon at Mattel

By: Elie Ofek and Sarah Mehta

Teaching Note for HBS Case Nos. 525-006 and 525-020. View Details

Keywords: Brand Management; Marketing Strategy; Entertainment Marketing; Intellectual Property; Consumer Preferences; Toy Industry; Culture And Marketing; Societal Marketing; Brand Purpose; Diversity And Inclusion; Turnaround Strategies

14 Jan 2019
News

Alumni-founded Car Maintenance App Yoshi Launches in 20th Market

April 2004 (Revised October 2005)
Teaching Note

Marketing of Innovations, The: Course Overview Note for Instructors

By: John T. Gourville

Keywords: Innovation Strategy; Teaching

04 Aug 2010
Working Paper Summaries

The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

Keywords: by Kristina McElheran; Technology

May–June 2020
Article

The New-Market Conundrum

By: Rory McDonald and Kathleen M. Eisenhardt

Brand-new markets are like the wormholes of science fiction, where the usual rules of time and space do not apply. When a market has just been born, the forces of competition there are constantly in flux, it’s unclear who your customers really are, and conventional... View Details

Keywords: New Markets; Markets; Business Model; Strategy; Framework; Innovation and Invention; Value Creation

Read Now

2018
Article

Threat of Platform-Owner Entry and Complementor Responses: Evidence from the Mobile App Market

By: Wen Wen and Feng Zhu

We examine how app developers on the Android mobile platform adjust their innovation efforts (rate and direction) and value-capture strategies in response to Google’s entry threat and actual entry into their markets. We find that, after Google’s entry threat increases,... View Details

Keywords: Platform-owner Entry; Entry Threat; Innovation; Complementors; Mobile App Industry; Digital Platforms; Mobile and Wireless Technology; Market Entry and Exit; Price; Innovation and Invention; Applications and Software