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- All HBS Web (922)
- Faculty Publications (325)
- 01 Dec 2015
- News
Leading Boston and Beyond
and marketing initiative for the program, as well as working on broadening the Mayor’s overall social media strategy. Following his fellowship, Koh went to work at the Huffington Post, but his heart remained in Boston City Hall. “This... View Details
- 05 Oct 2009
- Research & Ideas
The Vanguard Corporation
Can we use our capabilities in the electronic sensor business to deal with these problems and issues? For example, one of the things they are working on is biosensors that can be attached to the food chain, so that the freshness of food can be immediately identified.... View Details
Keywords: by Sean Silverthorne
- 21 Oct 2008
- First Look
First Look: October 21, 2008
door-to-door marketing of a home water purification solution. We find that higher prices screen out those who use the product less. By contrast, we find no consistent evidence of sunk-cost effects. Download the paper:... View Details
Keywords: Martha Lagace
- 01 Jun 2010
- News
MBAs on a Mission
herd of elephants in Ghana? Working for the World Wildlife Fund (WWF) might seem like a logical step, but Andrew Murphy (MBA ’07), director of strategy, research, and development at the WWF’s Markets Group, would disagree. He insists his... View Details
- 01 Mar 2011
- News
Local Hero
marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details
- 01 Mar 2010
- News
Money Matters
Indian stock market was booming, and investors had grown accustomed to outsized returns. Then the bottom fell out. The financial crisis spawned in the United States reverberated around the globe during the summer and fall of 2008, and... View Details
- 02 Aug 2016
- First Look
August 2, 2016
instead for consumer attention. We model and characterize how households allocate their scarce attention in arguably the largest market for attention: the Internet. Our characterization of household attention allocation operates along... View Details
Keywords: Sean Silverthorne
- 17 Jun 2021
- News
Investing in a Post-COVID World; Exploring the Pandemic’s Impact on Gender Equity
a problem.” Koss said Springbank is launching a State of Care Report in partnership with Pivotal Ventures to assess the care market and its future growth, while also looking at household management and... View Details
Keywords: Margie Kelley
- 14 Aug 2007
- First Look
First Look: August 14, 2007
can increase use. We test this hypothesis in a field experiment in Zambia using door-to-door marketing of a home water purification solution. Our methodology separates the screening effect of prices (charging more changes the mix of... View Details
Keywords: Martha Lagace
- 01 Feb 1997
- News
Shaping the Future of Business: Entrepreneurial Evolution at HBS
the School, even as HBS alumni continued to distinguish themselves in the realm of entrepreneurial practice. In 1982, acting on a marketing survey they had conducted as second-year students, David W. Thompson (MBA '81), Bruce W. Ferguson... View Details
- 06 Dec 2021
- News
Rescue & Recovery
tackle a mission as big as ending poverty, and Mercy Corps has relied on partnerships to get there. Its global team members, 85 percent of whom are from the countries where they operate, collaborate with local leaders or communities to... View Details
- 01 Jun 2010
- News
Michael Depatie
was ranked number one in guest satisfaction for 2009 by the Market Metrix Hospitality Index (based on over 130,000 hotel customer surveys), beating competitors including the Ritz-Carlton, W Hotels, and the Four Seasons. Michael Depatie... View Details
- Web
Commencement 2020 Address | About
required by FIELD and other courses. You have indeed mastered the art and science of business administration and prepared yourself for leadership. Let’s be grateful for the friendships and sense of partnership that have characterized this... View Details
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
the marketing and economics literature. We show that in the Nerlove-Arrow framework, moment conditions typically used in conventional dynamic panel data methods become vulnerable to serial correlation in the error structure. We discuss... View Details
Keywords: Sean Silverthorne
- 01 Jan 2003
- News
Greylock
quarterly reports, it would be a private partnership that would work quietly with fledgling, sometimes fragile enterprises over the long term. "From the beginning, I believed in collegiality," says Elfers. "That would be a crucial element... View Details
- 14 Jan 2014
- First Look
First Look: January 14
surveys at one office of the firm. They discovered four keys to building a help-friendly organization that leaders of other organizations could learn and apply to similar effect. Publisher's link: http://hbr.org/2014/01/ideos-culture-of-helping/ar/1 January 2014... View Details
Keywords: Sean Silverthorne
- 09 Feb 2004
- Research & Ideas
Got a New Strategy? Now Make it Happen
for the most part. And private conversations, by their nature, can't mobilize an organization to address the gaps between its business strategy and the structure, capabilities, and market realities it faces. In our experience, the... View Details
Keywords: by Michael Beer & Russell A. Eisenstat
- 01 Jun 2007
- News
Steve Schwarzman
foreseeable future? Conditions have really been almost as good as they can be over the last year or so. It’s reasonable to expect that will change because financial markets never remain stable by definition. So I would expect a less... View Details
- 19 Jun 2017
- News
How Women's Basketball Conquered Europe
overseas. The players created quite a sensation because they were so much better than anyone really in the entire country. All of a sudden started to generate interest, and then just by an incredible stroke of luck, really, I was offered an opportunity. Actually, I was... View Details
- 23 Jan 2007
- First Look
First Look: January 23, 2007
technologies and partners. Focuses on the partnership tensions between global firms and local family-dominated conglomerates. Addresses new venture financing in an asset-intensive business through the assembly of strategic contracts. More... View Details
Keywords: Martha Lagace